The professional market is in a concentrated trend
The concentration of the Guangzhou lighting market is becoming more and more obvious. The decorative building materials market is mainly concentrated on the five roads, namely, Jiangbei Nan'an Road in Liwan District, Danan Road in Yuexiu District, Huangshi Road in Baiyun District, Jiangnan (formerly Fangcun District) in Liwan District and Huangpu Avenue in Tianhe District. Naturally, the lighting market is concentrated on these roads.
Nan'an Road is the largest decorative building materials market in Guangzhou. The large and small decorative building materials malls are row upon row, but the lighting market is not big. There are less than 100 lighting merchants, which is relatively small compared to other products. Danan Road is called lighting. There is a lot of other decorative building materials merchants in the street. Although the street size is not as big as that of Nan'an Road, there are many lighting merchants than Nan'an Road. Huangshi Road includes Huangshi East Road and West Road. The former has Anwar Decoration. Material City, Anwar Lighting City, the latter has Baifucheng Decoration Materials City tastes the best of the United States International Decorative Materials City, Pegasus Decoration Materials Confluence and Hongshangju Home Decoration Expo Center, Jinfu Decoration Materials Market is not on this road, but away from Hongshangju Very close; Huadi Avenue strictly said that there is still no way to completely form decorative materials, because there is no large-scale and comprehensive decorative materials market, the existing Bohuang International Furniture Expo Center, Jinhaima Furniture, Handan Home, B&Q and other furniture And decorative materials are common
Huangpu Avenue consists of three major roads, east, middle and west. It is the longest, widest and most recent of the five roads. Therefore, the concentrated decorative materials market is also the most. From the west of Huangpu Avenue near the downtown area, there are Mercure Center Home City, Weijiasi Home, and taste the good family business to taste Jin Haima, Boloni, Xilong building materials, commercial taste of New Sheep Decoration Materials City, B&Q, and home. More than 10 large-scale decorative materials market, such as Via Home City, Zhengjian Decoration Materials City, Home Expo Park, AEC Building Materials Plaza, and a large-scale specialty store with synthetic lighting, is also on the road, Nantian International Lighting Center is on the road. South. There are many roads with similar scales in Guangzhou and Huangpu Avenue, but there is no such thing as a collection of such decorative materials market like Huangpu Avenue.
Moreover, from time to time, the new decorative materials market and even the red-based decorative materials city of Changnan'an Road in the lighting city are attracting investment. The home building materials supermarket is open this year; Pegasus and Hongshangju are newly opened and are inviting investment; The fourth floor lighting market of Weijiasi is about to open. Xilong is building an international building materials building, and Zhengjian is also attracting investment. The market for decorative materials on these five roads is growing. In terms of lighting, these markets have concentrated on all lighting brands in South China, as well as some lighting brands in East China. In addition, there is also a Yongfu Road auto parts market in Guangzhou, which is large in scale. From the outdoor snow Wright advertisement, you can imagine the demand scale of the lamp market.
There are other decorative materials markets in the urban area of ​​Guangzhou and even in the suburbs. They are scattered and the scale is not large. The size of the lighting market is even more so, whether from the perspective of management or consumption, Of course, we cannot rule out that with the urbanization of Guangzhou and the development of the economy, it is possible to have new and even larger decorative materials market in other areas of Guangzhou, but that should be a problem after a while.
Comprehensive market products
As can be seen from the above, there are not many pure lighting markets in Guangzhou, only Anwar and Nantian. From the perspective of business performance, the two lighting markets are not ideal. Because most customers purchase lighting products or choose a comprehensive decorative materials market, they can also purchase other decorative materials here.
The comprehensive decorative materials market, including large decorative materials, the city tastes home building materials supermarkets, department stores and supermarkets. The market generated by these markets with their geographical, category and service advantages is much higher than the pure lighting market, and their lighting sales are naturally much better. From this aspect, we can understand why some lighting companies have upgraded their overall home lighting. After all, the competitiveness of a single category is very limited. At the same time, it can be seen that the conditions for the independent lighting of the city are not yet mature, especially in Guangzhou. After all, the ancient town is an independent lighting city. The shape and size of Beijing's home lighting products will go to the direction of Shandong Dongying lighting market. Analysis of the lighting situation of lighting products in Xinjiang. A good comprehensive analysis of the lighting market in Wuhan in the past ten years
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