Good doctor online is entering the field of diagnosis and treatment, how to build a smart Internet hospital?

When we talk about doctors online, our usual first reaction is to find a doctor, consultation on illness, and appointment referral. This is not difficult to understand. After all, from the word "online," it is not difficult to see what good doctors do is to transfer the cumbersome process of finding a doctor under the line to an online disease consultation platform.

But what you may not know is that when a large amount of hot money is pouring into the Internet medical industry, large and small start-ups are still doing light-hearted consultations and health management services in the 1.0 era, when a good doctor online has locked his eyes on Internet hospitals. CEO Wang Hang called it the Internet era of 2.0. A few days ago, a good doctor published online the preparation of a smart Internet hospital that was built in cooperation with the Yinchuan Municipal Government and is expected to officially open in October.

During the trial period, more than 3,000 doctors have completed the multi-practice registration procedures for smart Internet hospitals and can conduct online medical treatment. It is estimated that 10,000 doctors will join the hospital by the end of the year. According to the regulations, doctors who want to apply for more medical records must be the title of the attending physician, have considerable clinical experience, and practice in a physical hospital. At that time, no matter where he is located, as long as he or she is on the phone, he can â€œface to faceâ€ with the expert medical doctor to make appointments, check prescriptions, and wait for drugs to be sent home.

Wang Hang believes that the three types of patients can improve their medical experience due to Internet hospitals.

The first is that patients with expert consultation needs, patients who have been treated at a local hospital can directly make appointments for experts from Beishangguang through a smart Internet hospital for remote consultation;

Followed by patients with chronic diseases, patients can be directly asked to prescribe drugs online. According to data provided by a good doctor online, more than 60% of patients in the hospital are currently referring patients. These patients can be resolved through online treatment.

There is also a group of patients who are critically ill and can use the Internet hospital to directly introduce national experts to local hospitals.

In fact, these three types of patients cover three major functions of Internet hospitals: referral, referral, and teleconsultation.

Yinchuan Wisdom Internet Hospital positioned itself as â€œthe first virtual online hospital in the country without medical facilities under the wireâ€. In other words, the diagnosis and treatment process of doctors and patients were all transferred to the Internet. There was no physical hospital.

"This is a real virtual hospital. There are no physical clinics and wards under the line. All the medical actions on the ground are in cooperation with physical medical institutions."

Internet Medical 2.0

Dr. Wang, a well-known doctor with a wealth of doctor resources, suddenly turned away and opened an Internet hospital. This is actually the vision of CEO Wang Hang's "Internet Health 2.0."

With the advent of the internet, the internet medical industry is also in a sluggish state. The main reason is that business innovation and profitability models are frequently questioned.

At present, there are two kinds of online consultations for diseases, including light medical consultations based on health management applications and consultations for minor ailments and expert consultations to diagnose medical grade questions. According to Wang Dao, the online CEO of Hao Dao, the demand for disease counseling on the online platform is mostly for the latter. In 2007, a good doctor opened the real name certification to doctors and realized the qualification assurance link for online disease consultation, which was ahead of other similar products. The disease consultation service that has been ongoing is actually a good doctor's ace business.

One of the great features of a good doctor is the completion of the triage work before the consultation of the disease, targeted patient matching, so that doctors do not "overwhelmed", which also allows the doctor's retention rate to be guaranteed. According to the official online official news of the doctor, the established medical service platform in 2006 has collected about 6,628 regular hospitals and 450,000 doctors nationwide. Among them, more than 100,000 experts above the doctor level have opened patient services. , personally use the platform to provide medical assistance directly to the patient's resources.

However, the domestic Internet business focused on the medical homogeneity of online consultation and registration, online advice, like nowhere near the same, not as a diagnosis and prescription, so the charges are only superficially, did not get better Profitable space. In Wang Hangâ€™s opinion, â€œonline consultations and appointments, they are not medical services but medical peripheral services.â€

As a doctor who has fought for many years in the Internet medical industry, Goodman Online is also thinking about how to transform the company's goals and seek a better profit model. Wang Hang believes that online consulting must be deepened through online treatment to achieve large-scale profitability.

Wang Hang also said that they insist on not doing the offline treatment, only doing what they are best at, and focusing on online development. For specific payment and drug distribution links, a good doctor will seek to complete a third party partner.

Four levels to land

In April this year, General Secretary Xi Jinping proposed to benefit the 1.3 billion Chinese people through the development of the Internet. At the National Health and Health Conference in August, he put forward the strategic position of giving priority to the development of people's health.

As of September this year, 17 Internet hospitals have been listed in China. On the day of the establishment of the Smart Internet Hospital, the Gansu Provincial Internet Hospital, which was jointly built by the Micro Medical Group and the Second People's Hospital of Gansu Province, was on-line.

It is undeniable that the listing of any Internet hospital cannot be separated from the two government and resource levels. At present, there are only three top-three hospitals in Yinchuan City, and there are only 1053 medical experts with titles above the city's top rank. To meet the needs of Yinchuan and even the entire Ningxia region, the high-end physician resource gap is apparent. Therefore, the cooperation between Yinchuan Municipal Government and a good doctor online is also a icing on the cake.

Yinchuan City Government will provide Yinchuan Smart Internet Hospital with various policy guarantees, including:

Qualifications of medical institutions and doctors' multi-provincial practice policies;

Cooperation of subordinate medical institutions;

Tax and rental concessions;

The preferential treatment of related management policies;

With the support of the Yinchuan City Government, Good Doctor Online has racked up the servers in Yinchuan and registered the relevant company qualifications - this is their only physical presence.

However, despite the government's reliance and the accumulation of its own resources, good doctors need to pay attention to two major problems when they go online: drugs and risks.

A good doctor takes the only method of online diagnosis and treatment and delivers the drug to a third party. According to Lei Feng network (search "Lei Feng network" public concern) to understand, good doctor online has reached a cooperation agreement with a good pharmacist, Dekai large pharmacy, patients in the smart Internet hospital can complete the entire process from prescription to purchase of medicine.

And if it comes to the medical field, it will inevitably bring about the risk of medical treatment. Internet hospitals also have corresponding responsibilities if they have relevant qualifications. Given the complex relationship between doctors and patients, how to deal with the risks and consequences that can be brought about in the course of treatment is also an issue for Internet hospitals.

To this end, good doctor online is also trying to build a medical risk control system, one of which is to purchase personal physician liability insurance for doctors who have more practice filing procedures. In other words, the statutory liability for physical injury to the patient caused by doctors in the process of the diagnosis and treatment of smart Internet hospitals is guaranteed. .

However, Yinchuan Smart Internet Hospital is already on the way. In more than half a month, the smart Internet hospital will have to formally operate. If it can play the same effect as other Internet hospitals and solve the problem of difficulty in getting medical treatment in Yinchuan, Lei Fengnet will continue to pay attention.