In June 2015, BOE's first high-end TV, Alta, released a decent impression of “extreme†“design†and a new trend in the “small and beautiful†boutique strategy of the domestic TV industry. Of course, Alta did live up to its expectations and repeatedly won. International Design Awards. Glory has not yet dissipated, and its new Alta MAX series TV will be available soon. This is BOE's efforts in the consumer terminal again, and it is a big move. Obviously, this move is BOE's intention to use the power of “giant screen†to enter more high-end. Display terminal area. Although from the TV specifications, the series is clearly built for a budget-consumed consumer group, but it is learned that the "110" 4K models in the Alta MAX series are extremely competitively priced, which also allows the giant-screen TV to no longer be discouraged. It is "flying into the homes of ordinary people."
On the eve of the giant screen era
Not only the mobile phone, the evolution of television has reached the era of “bigger than biggerâ€. Almost all major TV manufacturers have come up with giant screen televisions at several important consumer electronics shows to advertise their own technology and R&D capabilities. Domestic Internet TV company LeTV also released 120-inch giant screen TVs last year. The "giant screen" action of the TV companies in succession seems to be saying that it is not important whether sales are made or not.
Right now, BOE also has to “giant upâ€. From the perspective of product layout, Alta MAX has long been in sight. As early as the 2012 high-tech fair, BOE has already launched a 110-inch 4k giant screen television certified by Guinness World Records. The next 98. 8K, 110. 8K, and 82. 10K television products are the world's first launch. . BOE made a slap in the air in the field of ultra-high-definition screens.
The 21:9 cinema-class screen used in the 82-inch 10K TV is independently developed and produced by BOE with a resolution of 10240×4320, which is 21 times the resolution of 1080P HDTV and can be referred to as “resolution monster†without exaggeration. Is the clearest display device at present, BOE official also said it is the only product that turns 10K technology into reality.
The 98†8K Ultra HD TV display is also independently developed by BOE. This ADSDS hard screen has a resolution of 7680×4320, which is 16 times the resolution of FHD TV. It has a built-in professional image engine module and dynamic light control technology. The picture is presented in front of you with the best display effect. The on-the-spot effect is extremely shocking.
The 110†4K TV has a screen resolution of 3840×2160, a static contrast ratio of 1000:1, a refresh rate of 120 Hz, and an ultra-wide viewing angle of 178° up/down. The machine has a color gamut of up to 72%, dynamic backlight control and vivid image display. In addition, it also has a smart Internet connection that can be remotely controlled via a mobile phone.
The current exposure shows that its sales channels mainly focus on high-end commerce, video broadcast, public displays, museums, art galleries, and other market sectors. However, if the market price of 110å‹4K TVs is announced, consumers with adequate budgets can do so. It is also a good idea to build a private home theater with a single “preliminary tasteâ€.
The inheritance of the ultimate concept
BOE is consistent with product concepts and design concepts. Alta Max's name can be seen in the heritage of Alta. Since it is a time to see the face, then first from the appearance of inheritance, BOE's design concept inherits the package. Hausmanism pursues minimalist beauty, as does Alta Max. However, unlike the small and beautiful Alta, the appearance of the Alta Max series gives more introverted “black technology senseâ€. The dark gray metal material is purely cooked. The shape is simple and full, although at first sight it is not as amazing as Alta. But I can't be tired
In addition, the sense of unity of the VI design is well inherited. For example, screens, brackets, and remote controls have a “systematic†sense of integrity in the use of metal materials, color matching, interface layout, and button styles.
In terms of product concept, the word "extreme" is still the core. It is reflected in performance and workmanship. Whether it is 4K, 8K or 10K products, they have done a lot of work on product details. For example, the sound and circuit layout make full use of the space of the bracket to make the screen thinner, and the integrated design is more neat and clean. There is no traditional TV. Drum bag, showing the sculptural aesthetic tension. All this can demonstrate BOE's care and concern in its products.
Smart or not choice
The Alta series is unique in that it adopts a non-intelligent system. In the actual experience, the operator interface is refreshing and the use of logic is clear. These are advantages, but the disadvantages are also obvious: the extension of content and function is obviously not enough. Video viewing, games, and other functions require external third-party devices.
Therefore, to be extreme and maintain the consistency of the hardware and software experience, it is possible to sacrifice various possibilities; returning to the mainstream and giving users the commonly used functions may destroy the overall sense of using the experience. This is actually a philosophical issue of brand philosophy and product development. There is no absolute good or bad. From the current situation, the Alta Max series is equipped with an Android smart system, which will open up more interconnection and interoperability functions to users. It may be due to consider the advantages of the large-screen products in the advantages of sound and picture and functions to make a difference. The choice of it.
Price battle
In fact, consumers are more concerned about: price, price, or price.
Currently, the prices of giant screen TVs in the market are mostly “highly unattainableâ€, and the price of 399,000 yuan for a 110-inch 4K TV in the BOE Alta Max series is a bold and wise decision. The price of "the legendary giant screen TV" is indeed enough to be pleasantly surprised. It can be said that the current price of "megascreen TV" on the market is still at the freezing point; and other giant screen TVs on the market are not yet in volume production. Whether or not the price is on the million level, even if you want to order, it is also powerless. For a middle class who has enough purchasing power, choosing such an attractive TV is precisely the best choice for expressing oneself and not being hurt.
Finally, at the moment when the BOE Alta Max series is on the market, you can think boldly: “Huge screen†has it all. Can OLEDs, smart homes and other keywords be far behind?
Official Website:
Telephone inquiry
On the eve of the giant screen era
Not only the mobile phone, the evolution of television has reached the era of “bigger than biggerâ€. Almost all major TV manufacturers have come up with giant screen televisions at several important consumer electronics shows to advertise their own technology and R&D capabilities. Domestic Internet TV company LeTV also released 120-inch giant screen TVs last year. The "giant screen" action of the TV companies in succession seems to be saying that it is not important whether sales are made or not.
Right now, BOE also has to “giant upâ€. From the perspective of product layout, Alta MAX has long been in sight. As early as the 2012 high-tech fair, BOE has already launched a 110-inch 4k giant screen television certified by Guinness World Records. The next 98. 8K, 110. 8K, and 82. 10K television products are the world's first launch. . BOE made a slap in the air in the field of ultra-high-definition screens.
82" 10K TV
The 21:9 cinema-class screen used in the 82-inch 10K TV is independently developed and produced by BOE with a resolution of 10240×4320, which is 21 times the resolution of 1080P HDTV and can be referred to as “resolution monster†without exaggeration. Is the clearest display device at present, BOE official also said it is the only product that turns 10K technology into reality.
The 98†8K Ultra HD TV display is also independently developed by BOE. This ADSDS hard screen has a resolution of 7680×4320, which is 16 times the resolution of FHD TV. It has a built-in professional image engine module and dynamic light control technology. The picture is presented in front of you with the best display effect. The on-the-spot effect is extremely shocking.
The 110†4K TV has a screen resolution of 3840×2160, a static contrast ratio of 1000:1, a refresh rate of 120 Hz, and an ultra-wide viewing angle of 178° up/down. The machine has a color gamut of up to 72%, dynamic backlight control and vivid image display. In addition, it also has a smart Internet connection that can be remotely controlled via a mobile phone.
The current exposure shows that its sales channels mainly focus on high-end commerce, video broadcast, public displays, museums, art galleries, and other market sectors. However, if the market price of 110å‹4K TVs is announced, consumers with adequate budgets can do so. It is also a good idea to build a private home theater with a single “preliminary tasteâ€.
The inheritance of the ultimate concept
BOE is consistent with product concepts and design concepts. Alta Max's name can be seen in the heritage of Alta. Since it is a time to see the face, then first from the appearance of inheritance, BOE's design concept inherits the package. Hausmanism pursues minimalist beauty, as does Alta Max. However, unlike the small and beautiful Alta, the appearance of the Alta Max series gives more introverted “black technology senseâ€. The dark gray metal material is purely cooked. The shape is simple and full, although at first sight it is not as amazing as Alta. But I can't be tired
98" 8K TV
In addition, the sense of unity of the VI design is well inherited. For example, screens, brackets, and remote controls have a “systematic†sense of integrity in the use of metal materials, color matching, interface layout, and button styles.
In terms of product concept, the word "extreme" is still the core. It is reflected in performance and workmanship. Whether it is 4K, 8K or 10K products, they have done a lot of work on product details. For example, the sound and circuit layout make full use of the space of the bracket to make the screen thinner, and the integrated design is more neat and clean. There is no traditional TV. Drum bag, showing the sculptural aesthetic tension. All this can demonstrate BOE's care and concern in its products.
Smart or not choice
The Alta series is unique in that it adopts a non-intelligent system. In the actual experience, the operator interface is refreshing and the use of logic is clear. These are advantages, but the disadvantages are also obvious: the extension of content and function is obviously not enough. Video viewing, games, and other functions require external third-party devices.
Therefore, to be extreme and maintain the consistency of the hardware and software experience, it is possible to sacrifice various possibilities; returning to the mainstream and giving users the commonly used functions may destroy the overall sense of using the experience. This is actually a philosophical issue of brand philosophy and product development. There is no absolute good or bad. From the current situation, the Alta Max series is equipped with an Android smart system, which will open up more interconnection and interoperability functions to users. It may be due to consider the advantages of the large-screen products in the advantages of sound and picture and functions to make a difference. The choice of it.
110" 4K TV
Price battle
In fact, consumers are more concerned about: price, price, or price.
Currently, the prices of giant screen TVs in the market are mostly “highly unattainableâ€, and the price of 399,000 yuan for a 110-inch 4K TV in the BOE Alta Max series is a bold and wise decision. The price of "the legendary giant screen TV" is indeed enough to be pleasantly surprised. It can be said that the current price of "megascreen TV" on the market is still at the freezing point; and other giant screen TVs on the market are not yet in volume production. Whether or not the price is on the million level, even if you want to order, it is also powerless. For a middle class who has enough purchasing power, choosing such an attractive TV is precisely the best choice for expressing oneself and not being hurt.
Finally, at the moment when the BOE Alta Max series is on the market, you can think boldly: “Huge screen†has it all. Can OLEDs, smart homes and other keywords be far behind?
Official Website:
Telephone inquiry
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