From low-pressure lamps for curved tubes to low-voltage lamps for flat glass and low-pressure crystal lamps, the evolution of low-voltage lamps is almost a year. However, no matter how it evolves, the follow-up phenomenon of low-voltage lamps has not changed, and there is even a growing trend. In the product follow-up, price chaos, who can create a unique path, break through the encirclement, laugh to the end? At the Light Expo in October this year, the reporter walked into one of the exhibitors and won the honorary title of “2005 Best Brand of Low Voltage Lightsâ€. Dafeng Lighting Company, which is now in the stage of development, interviewed the chairman of the company. The head of the shredding and brand planning department asked them to talk about the changes in the entire low-voltage lamp market.
Market situation is fluctuating
China's low-voltage lamp manufacturers are most concentrated in Zhongshan. In the ancient town, there are more than 50 companies specializing in the production of flat-panel low-voltage lamps. During the boom period of low-voltage lamps in 2003 and 2004, many enterprises began to enter the low-voltage lamp market. In the same period, there were also products that were shoddy and cut corners. The low-voltage lamp market began to be chaotic. However, because it was still in the stage of supply shortage, many companies did not realize the existence of future crises. With the gradual rationalization of consumers and the sharp increase in products, the price of low-voltage lamps has gradually become more reasonable since 2005, and the sales volume of the market has declined, and the number of enterprises has rapidly decreased. There will be a peak in the valley. In 2006, more and more consumers began to choose the modern low-voltage lamps that are fashionable and personalized as home decoration. The overall sales of the emerging modern low-voltage lamps are on the rise, which has promoted to some extent. The deep development of the low-voltage lamp market.
In general, the low-voltage lamp market has been in the midst of more than two years from 2005 to 2007. The main problems are as follows: First, the market is difficult to develop, sales are difficult to break through, raw material prices increase to increase the cost of low-voltage lamps, profits are declining year by year; second, counterfeiting has increased the vicious competition in the low-voltage lamp industry, and price chaos has also led to lower profits. Third, the high-voltage series lamp is posing as a low-voltage lamp, and its quality problem has a large negative impact on the low-voltage lamp market. This raises a more profound issue for low-voltage lamp manufacturers: Who will raise the banner of the low-voltage lamp market and lead the low-voltage lamp market to the right track?
Single product champion goes into the home
Despite this, the popular low-voltage lamp market has emerged as a group of outstanding companies. At present, the low-voltage lamp brands that are doing well in the market are more active than Dafeng Lighting, as well as Aihua Lighting and Baotian Lighting. Especially in 2006, the flat-plate crystal low-voltage lamps with LED as the light source quickly became popular in the market. Dafeng, Aihua and other enterprises first tasted the sweetness. As a leading brand enterprise focusing on building low-voltage lamps, Dafeng Lighting has made breakthroughs in market influence and product technology through market research and technology accumulation in recent years. Although Dafeng has maintained a low-key attitude in the eyes of the public, its momentum in the low-voltage lamp market has been strong and has become the focus of the industry.
In 2004, Dafeng became the first brand in the field of low-voltage lamps. In 2005, the low-voltage lamps were the main products, and the Dafeng product line covering various product series such as crystal table lamps, wall lamps and dining chandeliers could not meet the needs of the public. Dafeng Lighting began to embark on the journey of change. In 2006, Dafeng began to launch the corporate positioning of “Harmonious Homeâ€, launched a harmonious marketing, and launched a full range of products covering the field of home lighting, combined with the previous low-light-based lighting accessories to meet the end consumers. One-stop shopping needs. At the end of 2006, Dafeng successfully realized the transformation from the single product champion to the mainstream brand in the home lighting industry with the attitude of the industry dark horse, and became one of the most potential growth brand enterprises in the industry. In 2007, the national tour dealers conference was held in Hubei, Jiangxi, Hebei, Shandong and other places, and “Harmony Dafeng†blew the country. Channel construction has advanced by leaps and bounds. As of September 2007, Dafeng Lighting has established more than 800 sales outlets in major cities across the country, and more than 200 Dafeng brand stores. In 2008, Dafeng New Industrial Park, which is under construction, will be officially opened on the occasion of the tenth anniversary of Dafeng.
Another way to win in the terminal
It is understood that the transformer in the low-voltage lamp is generally guaranteed for two years, the lamp bead can work for more than 800 hours, and even in the case of low color temperature, it can reach 2000 hours. However, despite the many benefits of low-voltage lamps, their products are not perfect, and the phenomenon of "dead lights" has occurred. Using good quality lamp beads can solve some problems of "dead lights", but other problems are still more complicated. For flat-plate low-voltage lamps, the technical content is high, the electronic components are more complicated, and there are electronic remote controls. Electronic transformers, LED controllers, segment switches, etc. At the same time, the remote control of the low-voltage lamp uses the battery as an energy source, and the battery will fail for a long time, and the electrical components in the remote controller sometimes have problems. Therefore, 1% to 2% of the remote control will fail, and the low voltage lamp can only be controlled manually. LED light source panels also have frequent problems. Since the static electricity generated during transportation and installation will break through the lamp beads through the LED lamp bead pins, a "dead light" may also occur.
As a well-known enterprise in the field of low-voltage lamps, Dafeng Lighting and other manufacturers have been firmly committed to the concept of low-voltage lamp brand construction. Dafeng Lighting continuously improved product quality through technical accumulation, strengthened the training and promotion of terminal sales personnel, and also promoted the brand concept of “Dafeng Low Voltage Lamp†to be deepened in the dealers' mind. In general, mentioning low-pressure lamps will remind you of Dafeng. In terms of talents, Dafeng has strengthened the matching of talents and recruited more talents to enter the enterprise; in terms of products, innovative product design style, speeding up the development of new products, improving product quality; mode breakthrough, improving production mode and process, and improving production Efficiency and delivery speed; on the market side, increase market input, dispatch professional sales personnel to penetrate the market and strengthen communication with dealers and train the store store managers, salespersons and technicians; Image supervision and product display management, recruitment professional after-sales service personnel are responsible for the meticulous and thoughtful service to customers after-sales demand.
Low pressure complex comes from the market
So what is the source of Dafeng Lighting? What is the growth potential of the low-voltage lamp market?
At present, the unprecedented prosperity of the real estate market is seen by everyone. In particular, the large-scale use of commercial houses dominated by small-sized houses has determined that the market for low-voltage lamps characterized by simplicity and modernity is huge. Therefore, this has further strengthened the belief that Dafeng Lighting is taking the brand route of low-voltage lamps. And for this purpose, we have made unremitting efforts and multi-faceted construction. In the upstream construction, we will strive to standardize the low-voltage lamp manufacturing industry, adhere to the concept of integrity alliance, interaction and win-win cooperation, and ensure the image and reputation of Dafeng low-voltage lamp brand; on the downstream construction, we will maximize the profit of distributors. The subjective initiative of the main low-voltage lamp products is mobilized; the terminal construction, through brand building, promotion and promotion, promotes the consumer's consumption concept and consciousness to mature.
Throughout the low-voltage lamps in recent years, the ups and downs of the Chinese market trajectory, from the shortage to the surplus, its most fundamental main line is the consumer's consumer psychology and consumer demand has been completely reversed. The era in which products are dominant and consumption cannot be chosen has passed, and manufacturers are “plundering†the way they operate, and many consumers are tired. The so-called "poor is changing, changing is the same", this is an era of survival of the fittest, the changes in the market prompted companies to change their mindset, must seek change. Only by thoroughly grasping the consumer psychology of consumers and satisfying the consumer demand of consumers, can enterprises get rid of the embarrassment imposed by the market environment and become a strong person who truly controls their own destiny.
We are delighted to see that the company represented by Dafeng Lighting is walking on the road of low-voltage lamp brand building.
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