Curved TV prices fell below ten thousand yuan

This year's Mid-Autumn Festival and the "Eleventh" Double Festival have inadvertently "hit a full face", resulting in a variety of short breaks in the WeChat circle. And more excited and excited than the office workers is already home appliances stores, and the old and new alternating TV large, no doubt become a "vanguard" of this festival before the move. Among them, the full surface TV with full range of children in the peak match with the flat-panel TV, only successful in the large inch segment "retroactive strike" flat plate; and this month is even more sluggish two-point kill, drastic price increases of 23%, loss of ten thousand yuan pass. Of course, this cargo is also the favorite of the middle-aged wavers. There is still a long way to go before the ordinary people.

Curved TV only counterattack flat panel

Compared with flat-panel TVs that consumers are already familiar with, curved TVs have been almost a different category since they were introduced to the market, and their value is also very "precious." Especially in terms of actual sales, is it a market "support role"?

According to relevant information from the local chain of fashion appliances, the sales ratio of Samsung's curved surface and flat-panel TVs in August was 2:8, but in the case of large-inch segment TVs with a size of 65 inches or more, curved-surface TVs were successful in "reversing" flat-screen TVs, with the former accounting for the former. It's more than about 70%.

The reporter learned from Dongguan Gome that from the aspect of market reaction, curved TV still has a special consumer group. After all, it can bring new experience in terms of size and effect. Zhang Wei, general manager of the publicity department, believes that curved TV is a new thing in the industry. Just as LCD TVs were born, consumers will have a gradual acceptance process.

"Compared with flat-screen TVs, curved TVs have a much higher selling price, and they still belong to niche consumer goods as a whole." Ding Yi, director of marketing planning at Dongguan Suning, said in an interview that although the current market for curved TVs is relatively small, Save "larger room for growth."

Price cuts two or three months cost has fallen below ten thousand yuan

It is understood that as early as the beginning of this month, a number of domestic curved TV brand collective "drainage", the price was pulled down to 7,000 yuan, millet TV 2S even posted invoices "dial" industry leaders. The Samsung TV, which has a fascinating appearance in surface televisions, has a 48-inch curved screen that is only 7000 yuan.

The reporter visited the market and discovered that Samsung and TCL, a certain 55-inch curved surface TV with a price tag of around 10,000 yuan at the beginning of the year, have already lost the yuan mark. The person in charge of the relevant department in Dongguan Suning also said that as the two quarters approached, 55-inch Samsung and Hisense surface TV prices both dropped, the drop is about 23% or so. Compared with flat-panel TVs in the same segment, about 4,000 yuan in the spread, the overall trend is gradually approaching.

"Each time before the advent of the peak season, the new and old models of television will trigger a round of price fluctuations." Li Tingting, the fashion electrical service improvement project department, said that the manufacturers have different reductions in inventory when they clear inventory, most of them are about 30%, and there are also individual brands. About 50% of models. Therefore, the price reduction of curved TVs is basically reasonable, but compared with flat TVs of the same size and function, the maximum spread is still about 6,000 yuan. Dongguan Gome also believes that it is an inevitable trend for high-end curved TVs to be popularized. After all, “suppliers need sales and market share”.

The large screen surface is the "true love" of middle-aged wavers

"Curved TV as a new product, the recognition and recognition in the market really needs to be improved." Ding Yi, director of market planning department of Dongguan Suning, said in an interview with reporters that although there are many people inquiring about actual consumption, The number of people actually purchased is relatively small. The buyers are mainly middle-aged people with families, and the white-collar workers are slightly more. "Obviously different from the consumption of flat-panel TVs, curved-panel TVs are mostly concentrated in the large-inch segment, and the mainstream consumer prices are roughly 10,000 yuan."

Fashion Electric believes that the biggest difference between curved TV and tablet is that the former has a large viewing angle and a more three-dimensional view. Therefore, 3D functions and the family who like to watch movies are particularly emphasized. They tend to choose curved TVs; and they have new economic strength. Entertainers are also fond of this TV. Sales statistics from the chain show that the large screen with a size of 65 inches or more is the “true love” of the tidal wavers, and the price segment ranges from 18,000 to 20,000 yuan.

At the entrance of the three major home appliance chain city stores, some of the interviewed young customers also said that at the end of the day, they liked the surface television with a very trendy appearance, but the more affordable flat-panel TVs were the ultimate target for orders. After all, “purse deficiency” was insufficient. There will be no blind pursuit of the tide.

TV holiday is still expected to drop

Dongguan Suning: No matter if it is a curved or flat-panel 55-inch 4K TV, there will be a massive amount of genuine PPTV video resources. It is expected that the price will be further explored during the National Day Golden Week. At the same time through the "low discount, high discount" series of activities, started the holiday discount campaign.

Fashion Appliances: Following Skyworth TV Super Brand Day, we have launched a two-month, two-day super sale, including curved TVs, which will provide consumers with a low limit on sales. Dongguan Gome: The upcoming double festival is a good time for the promotion of new and big TV sets. It is expected that there will still be room for adjustment in overall value.