Brand store lighting design opportunity
The clothing of a brand store generally has its own characteristics and style. If the lighting is designed to be layered, it will produce a specific artistic effect. Let people enjoy the beauty in the shopping process, let customers feel that shopping is a kind of leisure, it will produce a happy mood, stay in the store for a long time, the possibility of buying clothing is greater. If the lighting design gives people an uncomfortable feeling, people feel pressure and oppression, it will not attract people.
The layered lighting is a selling point for brand stores. In the context of the booming brand stores and the rapid expansion of chain stores. For the lighting industry and lighting design is undoubtedly a big opportunity.
First, the brand store lighting design opportunity 1, the state has established mandatory standards for lighting. And on July 4 issued the "Eleventh Five-Year" urban green lighting project planning outline notice. In the outline, it is clearly stated that based on 2005, the cumulative power saving in 2 years from 2006 to 2010 is 25%, and the application rate of high-efficiency and long-life light source is over 85%. Some shopping malls must be rebuilt, and the base of transformation is relatively large. The government's support has brought great demand to the lighting market.
2, brand stores in recent years, major cities to small cities to expand, with lighting as a strategy to attract customers into the store to become a business, creating artistic lighting has become a major demand for new stores.
3, the original lighting of some shopping malls are basic lighting, can not meet the needs of brand stores, electricity costs are also expensive, if the increase of key lighting, the basic lighting is too high, can not form a contrast, the light has no artistic effect, the attraction to customers insufficient.
4, the application of electronic ballasts, most of the previous lighting appliances use magnetic ballasts, the stroboscopic effect and noise generated by the magnetic ballasts for the store, it is easy to make customers irritated, this mall also needs Transformation.
5. Based on the premise of energy saving, renovate the lighting design for the specialty store, and analyze the technical and economic indicators such as the comprehensive operation cost economic and technical analysis, investment recovery period and investment benefit to the owner. Make him feel profitable, but also produce a good lighting art to attract customers. Thereby modifying existing lighting.
6. Now the design of the lamps is novel, the unique artistic effect, combined with the decoration and matching, has become a highlight of the store.
Second, the brand store lighting design technology and economy 1, collection and analysis of the culture of the store Beijing and business philosophy, for different styles of different styles of lighting combinations. And analyze the appropriate illuminance, design the initial lighting plan for the basic lighting and key lighting ideas.
2. Select the appropriate illuminance, the illumination of the basic lighting and the key lighting, determine the illuminance ratio, and perhaps combine the successful engineering case with the experience, so that the basic lighting and the key lighting form different contrasts, which not only meet the functional requirements, but also generate rich Layering.
3. Drawing of the construction drawing and renderings. After the illuminance is determined, calculate the required number of lamps, perform actual measurement on the lamps, light sources and electrical appliances, and simulate and adjust them on site to obtain suitable illuminance. According to the selection of lamps, light sources, electrical appliances and calculated values, select the appropriate aspect ratio and arrange the lamps. And use the software to calculate, the illumination is satisfied and the rendering effect is drawn. According to the plane layout, select the appropriate control method, design the circuit diagram, select the cable and select the short circuiter, and adjust the short circuiter to select the protection mode.
4. Analysis of economic and technical indicators; budgeting the designed schemes, and analyzing their advantages and disadvantages, cost performance, comprehensive operating costs, investment recovery period, investment benefits, etc.
Third, the characteristics of brand store lighting design
1, the basic lighting can not be too bright, generally 200LX, the illumination ratio of the key lighting and the basic lighting is 5 / 1, in order to produce a contrast effect, forming a sense of hierarchy.
2, the illuminance of the model is generally 2 times of the key lighting, about 10 times of the basic lighting, in order to highlight the key points and attract customers' eyes.
3, in the entire store to have a focus and emphasis on the area, can not be uniform.
4, the light plays a guiding role, guides the customer's direction and purchase route, and can see the brand at a glance, and can also find the checkout position in any position.
5, the color of the entire store's lighting to show the material of the clothing. The light in the fitting room should be bright, allowing the customer to see the material of the garment and the effect of wearing it on the body. The color temperature should be comfortable and suitable for the type of clothing, such as: the neutral dress needs a neutral light source, and the underwear needs a warm light source.
6, the angle of the light should be appropriate, the model is generally illuminated from the front and front side, the beam angle needs a small point, to illuminate the window to be able to illuminate the clothes, vertical and horizontal illumination should be appropriate, choose a larger beam angle of. It is also impossible to produce glare. In particular, the front of the fitting mirror should not directly illuminate the eyes of the customer according to the principle of reflection of light. It should be reflected on the clothes and reflected inside the mirror to be bright, and can not produce reflected glare.
7, the choice of lamps should be coordinated according to the style of the clothing store. The dress is chosen to be a little more styling, such as a grille, and the choice of casual style is unique, such as track spotlights.
The lighting design of the brand store, if you can design a poetic lighting effect according to the characteristics of the clothing and the layout of the store, with energy saving as the entry point, as long as you can design several distinctive lightings in a shopping mall, It will attract more customers, and the specialty stores are all chained. As long as they are designed, they can lock in customers and develop new customers. Therefore, it is a promising market.