——Interview with Wang Wenrong, general manager of Guangzhou Guanxing Lighting Co., Ltd. / Miao Guiqin, a reporter in Chaozhou, is a major feature of lighting industry dealers, and it is difficult to standardize management is the biggest bottleneck in the development of lighting dealerships. Wang Wenrong not only managed a dealership, but also opened branches, and basically earned money. There is no doubt that Wang Wenrong has become the benchmark for dealer management in China's lighting industry!
Wang Wenrong, general manager of Guangzhou Guanxing Lighting Co., Ltd., invested more than 600,000 yuan in 1999 to open a 300m2 lighting store in Anhua Lighting City, and announced his formal entry into the lighting industry. Between 1999 and 2007, eight lighting stores were opened, which is known for the average speed of opening a branch every year. After several years of development, Guangzhou Guanxing Lighting still has a strong development momentum and has been rated as “ China's first outstanding lighting distributors, "China's first-tier cities, the top 500 lighting dealers" and other honorary titles. What is the reason for Guangzhou Guanxing Lighting to open a branch every year? How to better manage these branches? In the face of fiercely competitive market environment, how will Guanguang Lighting be faced? The reporter walked into the headquarters of Guanxing Lighting Company with a series of questions and met with Mr. Wang Wenrong.
It happened to enter the lighting industry in the 1990s. Wang Wenrong started his clothing business in Fujian with 20,000 yuan. By the end of 1998, the entire garment industry began to decline. In March 1999, Wang Wenrong came to Huacheng, Guangzhou, with his dream of starting a new business.
After a period of market research, a brand-new lighting product with bright market prospects appeared in Wang Wenrong's mind. After more than 10 days of market research, Wang Wenrong found that there were few people who operated this type of product at that time. I can't talk about the formation of a professional city, "the opportunity is always mourning the prepared people" to describe Wang Wenrong at this time is not too much, just when he is ready to enter the lighting industry, I heard that a Fujian fellow is ready to open a Guangzhou Professional lighting market, this Fujian fellow is Mr. Wang Guanfu, President of Guangdong Anhua Lighting City. After Wang Guanfu introduced, Wang Wenrong soon ended the clothing business in Fujian, invested more than 600,000 yuan, opened a 300m2 lighting sales shop in Anhua Lighting City, and since then, he has a close relationship with the lighting industry.
Every year, we have developed a branch to “scientificly formulate the company's development plan, fully deploy the Guangzhou market, and occupy the high-end market of the Guangzhou lighting industry.†This is the development idea that Wang Wenrong proposed to the company he founded after a thorough investigation of the Guangzhou market. Because of this correct development idea, the long-term guidance of Guangzhou Guanxing Lighting Co., Ltd., the lighting ship, has sailed smoothly, which has made the Guanxing lighting industry a good result in the past eight years, thus truly establishing the city of Guanlan lighting in Guangzhou and even the entire Chinese lighting industry. status.
The following is the development track of Guanxing Lighting for these years:
On May 1, 1999, Guanlv Lighting was announced in Guangzhou Anhua Lighting City. The business area of ​​the store is 300m2, which is mainly responsible for lighting brands such as Wenhang and Shengqiu;
In June 2000, the company established a 230m2 Guanlan Lighting Mercure Center D store in Block D of Guangzhou Mercure Center. The agency brands include Wenhang, Kaiyuan, Jinda and Qilang;
In 2002, the company established the Guanlan Lighting Center, Block A, with a business area of ​​150m2;
In 2003, Guanxing Lighting Wuzhou Store was established with a business area of ​​260m2;
In 2004, Guanxing Lighting Co., Ltd. Fujian Fuqing Store was established with an area of ​​500m2;
In August 2004, Guantian Lighting Nantian Store was established with an area of ​​300m2;
In 2005, Guangzhou Guanxing was established on the second floor of Block D of the Mercure Center; the McGrady lighting, with an area of ​​800 square meters;
In 2006, the company established the Guanxing Lighting Flower World Store with an area of ​​1200m2;
In 2007, Guanxing Lighting Jisheng Weibang Store was established with an area of ​​300m2.
Wang Wenrong, a unified management of eight branches, believes that a successful lighting distributor must first have the ability to understand and analyze the market in depth, especially to evaluate the brand market; secondly, it is good at managing personnel and able to handle the society well. Interpersonal relationship, improve the speed of market information feedback, timely understand the industry dynamics; then improve the overall brand effect of themselves and the company, let the industry recognize, which can be achieved through the cultivation and promotion of corporate culture, the promotion of the brand, and It is to create the enterprise's reputation and reputation in the market as an opportunity to finally establish its position in the lighting industry through the customer's reputation.
As the overall management level of China's lighting industry is in the transitional stage of the original modernization, with the continuous development and progress of the industry, some management methods that have been summarized by experience have become more and more unable to adapt to the development needs of the majority of lighting manufacturers. The management problems of most lighting dealers are becoming more and more prominent, and the crown lighting is no exception. How to manage the company's existing 8 branches is often a hot topic in the discussion of the entire Guanxing lighting management. Wang Wenrong told reporters that in order to make the company better and healthier, Guanxing Lighting has mainly reformed from two aspects: on the one hand, improving management methods. He introduced a set of product management software, networked all 8 major branches, and carried out three unified management (ie, unified product storage data registration, unified sales product data registration, unified defective product data registration), and each process There are designated responsible persons. Secondly, it spends huge sums of money to introduce a group of senior management talents; on the other hand, it insists on high-end product positioning. Wang Wenrong has positioned himself as a seller of high-end lighting products, so he has been striving to provide consumers with a comfortable and relaxed shopping environment from the very beginning.
Editor: Liu Gongzhao Edition: Yang Xiaolian Executive Editor: Yao Xiaohong Email:
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