LEDs have not been used for practical applications as illumination sources, but they have shown great advantages in lighting engineering – compact light source structure, high overall luminous efficiency, and more flexible lighting design. However, LED light source is not easy to achieve, and without professional optical distribution, LEDs may not be as active as today.
Market shuffling continues to erode the lighting market. What challenges did LED optical products bring to the 2015 catastrophe? As a guardian of "invisible" in LED lighting products, how should LED optics meet the challenge? With questions, the reporter visited the LED optical creator, Meng Shenghe, general manager of Zhongshan Ge Rui Zhiguang, and listened to how he responded to the 2015 market in the Red Sea, and how to continue in 2016.
LED lamps are inseparable from optical design. It can even be said that the quality of optical design directly determines the light quality of LED lamps. Therefore, optical components such as lenses and reflectors are receiving more and more attention from everyone, which also promotes secondary optical products. The demand has increased. Gruichi Electronics Co., Ltd. develops products in combination with market demand and actual conditions, and has strict control over the stability and quality of the products. Because Ge Rui Zhiguang believes that: insisting on good quality can go further.
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Meng Shenghe, General Manager of Zhongshan Ge Rui Zhiguang Optics
As a lighting capital, Guzhen has unique resources and policy advantages. However, in terms of product innovation, it can't escape the criticism of “Made in Chinaâ€. It is understood that as a high-precision optical component, optical lens or reflector is one of the indispensable core components of LED lamps. The most critical parameter of the optical device is the optical precision angle. The design also needs to consider important parameters such as optical efficiency and uniform spot. In addition, the material and process requirements are also very high, and generally require imported materials. “Gray has always insisted on quality as the core of development since its inception, attaches great importance to R&D efforts, talent reserves, and strong adjustments to high-end equipment.†Gru is more convinced that the influence of quality cannot be underestimated. .
The material and appearance do not reflect the differentiation of the Ge Rui products. Ge Rui is fully prepared in the process, the electroplating process reaches the standard of dust-free electroplating workshop of 10,000 grades, adopts high-end advanced automatic production equipment, creates a fully automated integrated production line, and actively cooperates with local colleges and famous brand lighting companies. Establishing cooperative relationships and accumulating more rich technical experience, and currently cooperating with domestic first-line lighting brands and custom-made private models, in addition to the overseas market business is gradually established and improved.
In 2015, the manufacturing market tested the survival and development capabilities of each company, and also promoted the company to become more mature and more competitive. Greg has gone upstream, and its market share has shown a steady upward trend. Meng always pointed out that "the current market in the Red Sea, the price war is raging, it is not beneficial for companies that insist on quality development, but the market will eventually return to rationality." Meng said, for example: "Some famous old companies in Japan, even if they are one A small screw has been insisted on doing it for hundreds of years, because the enterprise that regards quality as a survival can only be done for a long time. But the thinking of Chinese enterprises is what makes money and flocks to do what it is, this is an impetuous The social phenomenon cannot precipitate good enterprises and good products.
In the past year, the finished-end lighting companies have fallen into the price war in the Red Sea. There is no high demand for light quality. In order to seize market share, Chinese lamps are deeply plagued by plagiarism, and “price†has become the target of public criticism. "But from another perspective, the price war has also brought a market development opportunity to Ge Rui, we continue to innovate to reduce costs. The same price, quality is better, the results are self-evident." Facing the current In the price war, Meng told reporters that "to adhere to their own positioning objectives to do a good job, and second is to maximize the pursuit of interests."
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