Analysis of Development of China's Mobile Phone Memory Card Market in 2011

The latest release of CMIC (China Market Intelligence Center): As camera phones, camera phones, and music phones continue to emerge, new demands are placed on the size of mobile phone memory. Now that mobile phones are no longer limited to the use of phones, mobile phones have evolved into mobile music players. , mobile office, and even mobile cinema. Although the storage capacity of flash memory has been increased, if you want to store data such as GPS map data, several sets of movies, electronic games, speech files, and other applications in your mobile phone, the small-capacity memory card can no longer meet the demand, which makes the market urgently needed. Mobile storage capacity has been improved.

Mobile phone manufacturers are also adapting to market demand and upgrading their own products to support mobile phone storage expansion, thereby increasing the storage space of mobile phones and making mobile phones more powerful. Changes in the memory sales of storage products are directly related to application software. With the increase of mobile phone applications and the addition of music MP3 and 3G functions, the demand for flash memory capacity of customers will continue to increase, and the flash memory market will continue to grow.

As the smallest and most advanced technology in modern memory card specifications, microSDHC has its unique advantages. First of all, it has a very reliable guarantee for the protection of information security. This has the effect of preventing the accidental deletion of data and better protection of intellectual property rights. The second is its high-speed transmission, which is different from the previous generation SD card. SDHC defines the speed class (Speed ​​Class) standard, and compares the data obtained from the test with the performance standards specified by the SD Association to determine the performance level of the memory card and can address different application requirements. Shipments of mobile phones with removable memory card slots will grow at an average rate of 13% per year over the next few years, and CMIC analysts expect to grow to 1.04 billion units by 2011.

In 2007, handset shipments with removable memory card slots reached 592 million units, accounting for 53% of total handset shipments. Among them, 57% of mobile phones can support microSD (including microSDHC) slot format - this specification has now widely replaced the MMC format. Although the microSD format will face competition from other high-capacity systems, CMIC analysts expect microSD to still achieve a maximum 86% penetration in 2011. The penetration rate of mobile phones with removable memory card slots has exceeded 85% in many advanced countries. The demand for music and camera phones in emerging markets is taking off and will increase dramatically.

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