2015 TV Strategic Analysis Investment Map Release

Sina Home Appliances News on the morning of August 7th, Huan Wang Technology collaborated with China Intelligence League, Broadband Capital, Yunhai Ventures, and Ten Venture Capital, and released the 2015 version of “Smart TV Industry Strategic Analysis & Investment Map”. This is the third edition of the investment map released after the launch in 2013.

Huannet.com stated that the current investment in the smart TV industry is in a "middle and high, low," spindle-type situation. The investment in the smart TV industry mainly takes place in the A-round stage, but once the company's valuation exceeds 200 million yuan, the B-round follow-up There are fewer investment cases. In addition, the angel round’s investment enthusiasm is also scarce. Many excellent projects rely on the founders’ own funds to support the lack of strength and thus remain dead. Therefore, it is necessary to activate the application market of smart TVs. At present, it is necessary to make efforts in the angel wheel and the B/C wheel.

In the past year, Huaneng.com has supported the establishment of a ten-party venture capital fund and cooperated with the entrepreneurial hero accelerator to promote the solution to the bottleneck problem of early investment in smart TV. At the other end of the spindle, it needs to pull the securities companies. And the secondary capital market’s enthusiasm for the smart TV industry’s recognition and investment.

In 2015, the new version of "Smart TV Industry Strategy Analysis & Investment Map" updated some industry trends and potential business areas. The user experience oriented launcher design, multi-screen user portrait, enhanced TV service, and life O2O service Big new trends are analyzed.

First of all, from the development of the launcher, when the application switching needs to be completed by more than a dozen keystrokes, the launcher design will flourish. Only a few recommended bits and a minimal desktop that calls out the downloaded application are obtained from the OTT market. The user agrees. At the same time, the “no launcher” design that loads application launches and application downloads directly on live screens has begun to appear, and traffic will be diverted to mainstream applications and live broadcasts.

Secondly, the original big data applications in the smart TV field were mainly focused on BI statistics and statistics on the ratings of large samples, and more information was collected on the smart TV itself. However, the current multi-screen user portraits of the entire network began to appear out of control and passed. Using data sharing between partners of PC browsing and mobile phone behavior data under the same router, we can not only understand what users like to watch TV programs, but also accurately understand what brand of mobile phones they use and which pages they visit frequently. What kind of stars like multi-screen information across the entire network, which provides accurate data for the precise advertising and personalized e-commerce.

In the coming year, the most rapid development in the field of smart TV is “television service”. Manufacturers not only provide personalized guide recommendations and ratings guides for users, but also provide viewers of different programs with information related to advertisements and then to red packets. The personalized service will become an important means for TV station ratings management. It will also provide an interactive communication channel for the development of innovative advertising models and the development of personalized e-commerce models.

In the past two years, e-commerce has become a business model that many companies and applications are trying to explore. However, whether it is the graphic or video mode, TV directly completes the closed-loop purchase or diverts the flow to the mobile phone for purchase. At this time, by grafting the O2O services that are currently in full swing on the mobile terminal, some enterprises and operators have started to rapidly promote T2O services, and launched various services around the user's life through live streaming or providing one-stop O2O application services.