3.4 Intelligent lighting control and management The author mentioned in the article "The World of Shanghai Never Sleeping City", Shanghai wireless remote control Bund and People's Square night lighting, and the US WHITECO outdoor advertising company using satellite positioning technology to remotely control thousands of US Examples of elevated advertising light boxes and billboards. It can be seen from the above that with the development of computer network technology, the future development direction of advertising lighting control and management is intelligent. The so-called intelligent, is the use of computer network technology, wired or wireless control and management of advertising lighting. Its greatest strength is scientific, efficient and reliable. It can not only Switch according to the user's requirements, but also can change the lighting rhythm of the dynamic lighting advertisement according to the set program, change the brightness and color of the light source in the light box, control the light box or three-sided turning, multi-sided turning billboard rotation time and speed. And angles and so on. Therefore, it is quite popular among users. For the intelligent control and management equipment and implementation methods, users can determine the equipment of three different grades of high, medium and low according to their own situation and financial resources. If the financial resources permit, you can use wireless remote control, or even wireless remote control method through satellite positioning; when financial resources are limited, you can use wired connection, or a combination of wired and wireless remote control. At present, most units in China use a compromise method combining wired and wireless remote control. In this method, a radar transmitter is set in the host. Install a half-loaded MCU thyristor switch in a single billboard or light box. Each set of ads can accommodate several to dozens of single ads. Each group is equipped with one radar Receiver, receives the host command and translates it into a control signal, and then controls the illumination of the single advertisement by wire. This not only saves investment, but also solves the problems of wiring, trenching and embedding. Therefore, this is a more practical approach at present. 3.5 There are many types and forms of standardized advertisements for advertising lighting, and advertising lighting is also diverse. The author has investigated several cities abroad, and the local government has a unified overall plan and single plan for outdoor advertising and lighting. That is, for the cultural connotation, street function, regional environmental condition, historical background, etc. of different streets or regions, there is a unified plan for the form, content, size and location of advertisements. Therefore, the advertising logo is neat and uniform, and it is an important factor to beautify the city's cityscape. For example, public facilities such as street advertisements in New York City in the past have appeared disorderly and irregular due to lack of unified planning. Later, according to the requirements of standardization, diversification, art and electronicization proposed by Mayor Migliani, the lighting was unified and unified, and the results were remarkable. In addition, although there are many kinds of advertisements in Ginza, Tokyo, Japan, and Seoul Walking Street, South Korea, they are all set according to the plan. The landscape effect is quite good both day and night. Outdoor lighting advertisements (including window advertisements) in Wangfujing Street in Beijing, Nanjing Road in Shanghai, Hunan Road in Nanjing, Heping Road in Tianjin, and Renmin Road in Dalian are colorful and various in form, rectangular, round, and diamond-shaped. , flat, three-dimensional, cross-street bridge, column, really can be said to have everything. Because the unified planning is better, it makes people feel neat and orderly, so it has unique characteristics and becomes a night scene in the area. On the contrary, the lighting advertisements in some cities, despite the large number, are unfortunate because of the lack of unified planning and the rough products, which are so messy, causing serious visual disturbances and light pollution, which disturbs the streetscape. The standardization of advertising lighting products is the material guarantee for the standardization of advertising lighting, and also a major measure to ensure product quality. Therefore, this issue has also attracted more and more attention. For example, the German Advertising Association requires advertising lighting products and product manufacturers to strictly produce and manage according to ISO standards, and establish a relatively complete product quality assurance system, which has been recognized and highly evaluated by ISO. 4, the existing problems Outdoor advertising logo lighting development is very fast, the situation is gratifying, but there are many problems, it is also worrying. In the survey, the author found that the following six aspects need special attention.
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