The mainland mobile phone market has no new drama this year. Huawei is the king and Lenovo has rebounded.

In the face of the global smart phone market demand in 2016, only a slight increase in growth, IC design industry in addition to carefully observe the latest order dynamics of terminal brand customers, but also secretly calculate the chip market share between competitors and competitors, in the final win or loss Depending on the shipment status of branded mobile phone customers, Taiwanese IC design companies are blunt, whether revenue, chip shipments and market share will continue to rise in 2016, and it is important to grasp the customer. Take the mainland mobile phone domestic demand and export market as an example. In 2015, after experiencing a wave of life and death, the general retreat in 2016, or the static brake customer mentality, unless you win the Huawei order of the market king, or grab It is a big list of Lenovo that is interested in being bombarded from the bottom of the valley. Otherwise, the goal of operating growth is too high. Taiwan's LCD driver IC suppliers pointed out that observing the mobile phone market in the second half of 2015, the four major players of the "China Cool Alliance" of the old brand are still dominated by Huawei. Huawei's mobile phone shipments in the year exceeded 130 million to 150 million. Levels, under the continuous deepening of economies of scale, should still be able to maintain stability, accounting for a third of the mainland mobile phone market. As for ZTE, Lenovo, and Coolpad, the basics of 30 million to 50 million a year are unchanged, and Lenovo's 2015 situation is obviously the worst, but in 2016, under the integration of Motorola's brand benefits and Google's partnership. The most deep room for deep rebound, so that the relevant chip suppliers are expected to be sulking. In addition to the stable situation of the old mobile phone manufacturers in 2016, the mainland brand mobile phone factories such as Xiaomi, Vivo, Oppo, BBK, or Internet players such as LeTV, Qihoo 360, etc., in early 2016 Seeing that the low price of the terminal market can no longer guarantee the impulse, and sacrificing more profits can not be converted into a larger market share. Everyone is arrogant and arrogant, so that the 2016 shipping target of the industry is no longer high-altitude. I want to hold on to the basic disk first. In the absence of too aggressive expansion targets, these customer orders will follow seasonal demand in 2016, ups and downs. In the MWC 2016 big show after the Chinese Lunar New Year, the new mobile phone products that are still emerging are still lacking in updated applications and cool features. The Taiwanese IC design manufacturers pointed out that in 2016, the company’s operational performance should surpass the growth effect of superiors. I am afraid I have to ask God to worship Buddha. I hope that the end brand customers can ship smoothly. After all, when everyone is tied together, the phenomenon of one glory and one loss will be very obvious. Observing the current market situation, winning Huawei orders will be the victory formula for domestic and foreign chip suppliers in invincible in 2016, and those who grab Lenovo orders will have the opportunity to play pigs and eat tigers in 2016. In the year of the counter-attack of the counter-attack of the growth of the shipment, the company's operational growth performance added a lot of fire.