According to reliable news, Skyworth, a well-known color TV brand, will continue to expand its business and accelerate its entry into the kitchen appliance industry. At the same time, Skyworth Digital (000810) recently released the first half of the 2018 performance forecast. The company expects the net profit attributable to shareholders of listed companies from January to June 2018 to 145 million to 175 million, a year-on-year change of 166.52% to 221.66%, and the average net of the audio-visual equipment industry. The profit growth rate was 43.10%.
The growth trend is obvious, the company is optimistic
Skyworth Digital's expected improvement in performance is attributed to the steady growth of the company's sales volume and operating income, as well as the decline in the price of memory chips in the company's core raw materials. In the data of Skyworth's first quarter earnings report for 2018, it belongs to the shareholders of listed companies. Net profit increased by 119.01% year-on-year, and net assets attributable to shareholders of listed companies increased by 3.7% year-on-year. It can be seen that Skyworth digital has been on an upward trend since 2018.
It is understood that Skyworth Digital's main business is the development, manufacturing, sales and operation of digital TV intelligent terminals and software systems and platforms, mainly for operators and domestic B2C and overseas B2B2C retail market. At the same time, Skyworth Digital has also fully entered the intelligent access network terminal and home interconnection, IoT terminal products, including intelligent gateway, OTT, Internet OTT and so on.
In addition, the sings of performance announcements and the increase in sales of Skyworth TVs are also inseparable. In the “618 Promotional Shopping Festivalâ€, a large-scale promotion in June, Skyworth TV sales increased by 147% year-on-year. On June 18th, Skyworth TV sales increased by 53% year-on-year, and only one hour of sales successfully exceeded 100 million. Yuan Daguan.
Not only that, in recent years, Skyworth has also strengthened its in-depth cooperation with Internet companies such as Tencent and Baidu on "hardware + content + service", strengthening the important positioning of TV sets in smart homes, so that the company's value-added service revenue based on TV sets Double the value added. Previously, Skyworth Digital (00751) released its annual performance report as of March 31, 2018, showing that Skyworth’s smart TV activation subscribers in the Chinese market have exceeded 28 million, and its video, games, advertising, education and other content revenues reached 3.42. 100 million yuan, an increase of 106%.
Breaking stereotypes to build smart homes
In addition to maintaining a growing trend in color TV and its value-added services, Skyworth White has also seen a growth trend. According to the annual report of Skyworth Digital, Skyworth white goods products achieved a total revenue of 2.268 billion yuan during the period, an increase of 27.41%. Baidian's revenue in the Chinese mainland market was 2.246 billion yuan, a year-on-year increase of 22.8%.
Skyworth's diversification transformation has already been proposed in 2017. In the 2016-2017 financial year results announcement, Skyworth announced that the company will enter the multi-faceted fields of smart manufacturing and smart home, and said that corporate diversification is the way out for the future development of the group. At this year's Skyworth 30th Anniversary Celebration, Skyworth has published a development plan centered on "smart homes" for the next three years. It is necessary to create a smart device that can connect TVs, refrigerators, washing machines, air conditioners, range hoods, smart speakers and other home appliances. The home system forms a unique Skyworth smart family “ecosphereâ€.
According to the home grid, from 2012 to 2017, the retail sales of the Chinese kitchen appliance market increased by an average of 13.5% per year, leading all household appliances by double-digit high growth. This growth rate has led many appliance giants to invest in the kitchen appliance industry. According to statistics, in 2017, the total size of all types of kitchen appliances reached 79.4 billion yuan, up 14.3% year-on-year. Industry people tell the home grid that the huge kitchen power market is not only the opportunity for Skyworth to open up the market and increase business diversification. Kitchen power itself is also an indispensable part of Skyworth's own “smart home†strategy. According to the home grid news, Skyworth Kitchen's goal is "the temperature of the Internet kitchen", its strategic goal is to cover 2,000 terminals within two years.
However, this year's kitchen appliance industry has not maintained the growth trend of last year. The data shows that the retail sales of the kitchen appliances market in the first quarter of 2018 was 12.8 billion yuan, down 6.1% year-on-year; the retail volume was 13.669 million units, down 3.3% year-on-year. The industry believes that with the home appliance giants arranging the kitchen appliance industry, the competition in the kitchen appliance market is becoming more and more fierce, and the development of medium and low speed will become the new normal of the kitchen appliance industry. In this context, Skyworth kitchen appliances will face no small challenge.
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