——Interview with Liao Shisong, the deputy general manager of Xingrui International Lighting (hereinafter referred to as the record): Hello! Mr. Liao, how many years have you been in the mainland for business, and are you familiar with the situation in mainland China? Liao Shisong, deputy general manager (hereinafter referred to as Liao): I have been working in the mainland for more than ten years. I have some understanding of the situation in the Mainland, but I am not very familiar, because the boss does not let me go to the mainland often. . (laugh) Note: What do you think is the market space for the current and future lighting industry? Liao Zong: I think the lighting industry has great potential for development in the rural market and there is a lot of room for development. Remember: Why? Liao: First, the urban lighting market, especially in some big cities, the speed of real estate development will slow down, the market demand will become increasingly saturated, and on the other hand, the competition in the urban lighting market is fierce, and the market opportunities and space of manufacturers are relatively small; Second, because of the large population, large housing area and demand for products in the rural areas of the mainland, with the continuous development of the rural economy, the living standards of farmers are increasing, and the concept of consumption is constantly innovating. The development prospects of the lighting industry in rural areas have become increasingly obvious. The large-scale entry of lighting companies into the rural market is just around the corner. It can be said that whoever dominates and dominates the rural market will have long-term development and great success! Reporter: In fact, the huge potential of the rural market and the unlimited business opportunities have been seen by many enterprises, but the countryside seems to be a hot potato. It is not easy to open up, is it? Liao: Yes, there are many difficulties in entering and occupying the rural market. First of all, the rural housing structure is different from the city. For example, the height of the house is different. The rural houses have multiple beams. This requires some lighting products that we are currently producing to make some changes. Second, the farmers’ habit of using light. There are also differences between aesthetic concepts and cities. For example, most farmers are accustomed to the yellow light emitted by light bulbs, while energy-saving lamps and so on are mostly white light, which requires guidance in light habits. Third, a large number of farmers now use All are incandescent light bulbs, which are cheaper and less expensive to invest in. The lighting that is commonly used in cities now requires a large increase in farmers’ first investment, which requires guidance on the concept of consumption. Finally, there are also sales channels. A difficult problem needs to be solved, because in the common sense, the same lamp, in rural or townships, should be cheaper than the city, but the actual situation is the opposite, which is very unfavorable to stimulate farmers' purchasing enthusiasm, and also prevents many manufacturers. The strength and speed of entering the rural market, the reason for this situation is the cost of channel construction and product circulation Reporter: Did Star Rui find a way to overcome the above difficulties in entering the rural market? What is your attitude towards the rural market? Liao: Opening up the rural market and making the countryside a major consumer place for lighting, which needs to be changed from the social material and spiritual aspects, can not be done overnight, nor can any enterprise change. Xingrui Lighting is trying and exploring the development of the rural market (one of the advantages of Xingrui Lighting products is that the light source has a healthy function and has a protective effect on the human eye, especially the newborn). It is believed that the lighting industry will expand and extend to the countryside. It is the trend of the times, and Star Rui Lighting will certainly have a place in the rural market.
1
1
LED Ceiling Lights,LED Ceiling Lamp,LED Panel Ceiling Lighting,Square LED Ceiling Light
Led Panel Light Led Flood Light Co., Ltd. , http://www.chfloodlight.com