As an important part of the product of the upgrade of NVC lighting strategy, NVC Home Lighting is of great significance. At the same time, it also shoulders the important task of incubating the new terminal form and implementing the new business model for NVC. In order to ensure the smooth development of home channel development, network construction and sales tasks in the second half of the year, the home lighting has been further developed. Xie Haiwen, vice president of NVC's home lighting marketing, and Yi Bangyong, marketing director, have come to the market to lead the overseas marketing. The team is divided into two ways, focusing on the key markets, and taking advantage of the industry's sales season, the full-scale "ice-breaking action." The main purpose of this operation is to improve the quality and optimization of sales outlets. Starting from mid-September, the 60-day operation will be carried out in more than 10 operation centers in the four major regions of the country, with a total of more than 20 provinces and cities. The overall improvement of the image, the terminal display planning, the cultivation of personnel quality, and the optimization and improvement of sales outlets. In line with this action, NVC Home Lighting set up a marketing department in July this year. As the main support department of this event, the Marketing Department provides comprehensive support in displaying materials, new products, and terminal training. And responsible for the subsequent related marketing work.
Since the launch of the “Icebreaking Actionâ€, excellent results have been achieved, especially during the “East of the Golden Week†in October. All regions have used the new outdoor image to display materials, and in the city center, they have tasted new open high-end residential communities for new product promotion activities. The brand image construction and sales performance were all successful. The total sales in a single month increased by 63.7% compared with that in August. More than 160 finishes in the country completed the decoration and decoration of the hardcover version of the home lighting image, and put it into use. The training terminal guides more than 500 people/times, in the terminal home lighting Provide practical guidance and advice to system members on sales direction and sales skills.
Since the establishment of the branch office in Zhongshan Guzhen in May 2006, NVC Home Lighting has carried out large-scale group-based marketing activities for the first time. NVC Lighting's operation centers and distributors have shown strong interest in this event. Mr. Li Zelong, deputy general manager of Hunan Operations Center, said: Prior to NVC's home lighting, the main operational channels of sales outlets were to take engineering lines. The operation of home lighting products was not systematic and large-scale, just taking advantage of this opportunity. Internal management is systematically adjusted, and it mainly supports distributors in various regions to provide support from logistics and operation modes, so that all members of the system can take advantage of this opportunity to achieve rapid development.
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