When VR was just bustling, Cardboard was buzzing. With the successful experience of Cardboard, AR glasses boxes have also become popular on the market. With Apple's ARKit as a blessing for the AR platform, premonition AR boxes will also be as popular as Cardboard all over the world.
Aryzon is the most typical case of this type of product. To put it plainly, the product is actually a paper-optic AR eyeglass case. After receiving the product, users still need to fold and assemble it. During use, Aryzon can provide users with an entry-level AR experience through a simple projection system. However, this type of carton has received support from more than 2,000 netizens on the foreign crowdfunding website Kickstarter, raising more than 100,000 euros in funds!
From a technical and experience point of view, Aryzon certainly does not have a HoloLens tall, the most technical content is probably the APP that is used in conjunction with it, users even need to always handheld devices to experience. For this kind of product, I believe that the great Huaqiang North giants of my celestial are able to make dozens of models in minutes, but also have their own characteristics, and never heavy.
However, Aryzon's biggest killer is cheap and convenient for consumers who only use early adopters. High-end AR heads such as HoloLens, Meta, etc. can win Aryzon's quality in AR experience, but at a high price of tens of thousands of dollars, they can make a lot of people go away. Under the premise that the current AR is not just needed, it is obviously impossible to pay such a huge price just for tasting.
In contrast, Aryzon, which sells for only 231 yuan, is less than 1% of HoloLens's price, and as long as the phone is plugged in, you can feel part of AR's fun, which is obviously a very cost-effective thing. If the high-end AR head display is a luxury package, then AR glasses like Aryzon shell is a cheap fast food, although the taste will be a bit worse, but it is easy to eat, but also quickly fill their stomachs.
Of course, similar AR glasses case is not only in foreign countries, there are already pioneers in the country brave to the sea. Recently, Jingdong crowdfunding has appeared on a AR glasses box called the mirror of the day. Currently, it has obtained the support of more than 2,800 netizens and successfully raised more than 340,000 yuan of funds.
It is understood that the next day the price of the mirror is 299 yuan, the manufacturer claims that its products use holographic light field technology, as long as the phone into the AR shell, you can watch holograms anytime, anywhere. Actually, the next day, the mirror and Aryzon are exactly the same. The experience will not be so good. If you insist on speaking, there will be more bandages. Although these tricks of the manufacturers are all bragging, but ordinary consumers obviously do not care about what light field technology, they are actually concerned only with "novelty" and "cheap."
There is no doubt that, despite being a lot higher than Aryzon, the price of the mirror the next day is still within an acceptable range. Moreover, the following day, Mirror also popularized the concept of AR to users through a very grounded propaganda film and completed the task of literacy. If you don’t have the money to buy HoloLens but you’ve been in the water for a long time, if you spend less than 300 RMB, you can buy a castrated version and feel the charm of some AR. Who cares about the money?
In fact, the AR glasses case has not emerged recently. As early as 2015, there was a SE AR glasses case on Kickstarter. SEER uses semi-lens surface reflections to superimpose virtual images to achieve primary AR effects. At that time, the project successfully raised $160,000, far exceeding the target amount of $100,000.
Although the price of SEER is about 500 yuan more than other products, SEER is richer in content than similar products. It is understood that developers have created rich AR applications for SEER, including six AR applications such as Iron Man Helmet and Fruit Ninja. For the environment at the time, AR glasses shell this product form is still relatively new, coupled with relatively rich AR content, SEER can successfully suck gold is not accidental, even the same year, Pa fat also experienced this AR Glasses shell.
However, on the other hand, although we believe that this simple, inexpensive form of product has a high degree of feasibility, or even a hot possibility, it also has many drawbacks that are consistent with Cardboard. Although Cardboard has achieved great success, poor quality and poor experience have had a bad impression on consumers. In contrast, this AR glasses case obviously has the same negative impact on consumers.
The battle of the AR glasses case has already begun. Whether it can succeed in winning gold depends on who can kill it and occupy the first-mover advantage. In addition, the price will be another decisive factor. The current AR glasses case still stays at a price of about 200 pieces. Who can rely on their upstream and downstream resource integration capabilities to provide better products at lower prices? Who can take the lead.
Although cheap AR glasses may not be a long-term solution, but the tide of AR glasses case has indeed begun to rise, those who miss the VR box or tasted the sweetness of VR box manufacturers, may already be the time to shoot.
The VR/AR carton will be so popular, in addition to its low price to provide users with an entry-level experience. What's more important is the user's curiosity about VR/AR. He wants to understand the world of VR/AR but he will not easily spend 10,000 yuan for this. Therefore, developers should make more efforts on how to reduce the cost of VR/AR, allowing users to use cost-effective VR/AR head-displays. This is the best way to promote this industry.
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