With the development of human economic civilization and science and technology, the word “shopping†has now become more than just a solution to the issue of food and clothing. From ancient exchanges of exchanging goods, to large commercial plazas nowadays, and even to the use of the Internet, people just want to lie on their hands and move their fingers, and the goods they want can be delivered to their homes. This greatly saves time on the road and facilitates life, but it also brings problems such as inconsistent with actual descriptions and false sales.
Real shopping can try on trials, but it takes too much time; virtual shopping can only be described by subjective judgment, but it is convenient and quick. So, is there a way to combine the advantages of the two?
Taking advantage of this virtual reality technology boom, VR/AR+ shopping came into being.
VR/AR+ shopping, what's the difference between the two?
VR+ shopping, as the name suggests, is shopping in a virtual world. Regardless of whether it is a real shopping mall or an electronic mall such as Taobao or JD.com, a 3D model can be established. As long as you wear glasses that connect the sensor system, you can see the shops and commodities in the 3D real scene.
For AR+ shopping, you project virtual reality to reality and shop in the real world. At present, it is more widely used in our lives, such as the 4D online virtual fitting app. The use of AR visual enhancement technology to support the 360-degree rotation of the fitting model appears in the real scene, and with the camera's movement presents a virtual presence of visual effects.
In general, VR+ shopping is an upgraded version of online shopping, turning 2D's web store into a 3D virtual world, and consumers travel around the world at home. AR+ Shopping’s powerful augmented reality capabilities will bring a brand new shopping experience. You don’t need to try it on yourself to get simulation results and save you a lot of trouble.
How to pay the bill?
As long as there are transactions, money is essential. Whether it is the exchange of objects in the primitive society, or the golden shell that serves as a general equivalent, or the banknote that occupies a dominant position for the payment means, when a better alternative appears, the fate of the former exiting the stage of history is destined
It can be seen from the “No previous sense of security without a purse, and the current mobile phone can't live without electricityâ€. It can be seen that electronic money has become an irreplaceable part of our lives. Therefore, when VR+ shopping develops to a certain stage, new payment forms will surely emerge. After all, we don’t always have to take out a mobile phone to pay for it when we are wearing VR glasses in a virtual mall.
It may be a new form of currency that is better than electronic money. It may also be a VR virtual currency like Vive, Voxels. But what kind of payment method will VR/AR+ shopping use? At present, it is still unknown.
Who will stand out from the industry?
The rhythm of the modern society is accelerating and the industry reshuffle may be completed overnight. The refusal to accept new things can only be eliminated if it is eliminated. It will be possible to become the new overlord by seizing the opportunity. VR/AR+ shopping has become a must-see for the “business†family. E-commerce giants use the advantages of existing platforms to cooperate with technology companies and suppliers to jointly promote the development of VR/AR+ shopping. Next, let us see how they perform.
As early as February of this year, Tmall had launched AR shopping "AR-GO" during its home improvement festival, introducing a 3D model. Consumers can open the Tmall App to place their products in their own homes with a nearly 1:1 effect. Experience effects. For example, this sofa product, AR space perception technology can find a suitable location for it. Consumers can experience the effect of different angles and distances of the sofa in the living room by rotating the mobile phone and walking around. The simulation experience is very close to reality.
In the past 6.18, we also saw a lot of AR-related shopping examples. The most familiar is the “AR scan†that everyone is familiar with and keen about. In addition, Jingdong announced at its VR/AR strategy conference that it will cooperate with companies such as Storm Mirror in the next three years in an effort to create a unified open platform for VR/AR. VR/AR+ shopping will be an extremely important one. ring.
Domestic e-commerce companies have already taken action, and large foreign brands, such as Nike, Milan's startup company ELSE Corp, and Natura, Brazil's largest beauty manufacturer, are already in full swing to provide consumers with AR shopping experience. I believe that the country will soon be popularized. The mafia party is painful and happy.
What happened to the sunset industry?
Natural selection and survival of the fittest are the same in nature, and so are commodity societies. The emergence of ballpoint pens has caused the pen industry to suffer devastating blows. The popularity of digital cameras has caused traditional films to be dumped into dust. If bookstores only open for books, it becomes a joke in everyone's eyes. The once brilliant Xinhua Bookstore has made half Places for mobile hypermarkets.
Today, online shopping is booming, and batches of physical stores have fallen. So will the future of VR/AR+ shopping be a deadly blow to traditional online shopping? The sun above your head is unknowingly ramping west. Has a hard-hit physical store still have the chance to defeat it?
The answer lies in industries that seem to have died. When the pen is no longer the best choice for writing, then the possession of a few people can be regarded as a symbol of identity. From time to time, folks have set off an upsurge of collecting antiquities, mostly those who have money and leisure. And specifically buying physical books to read, it is also the love of petty bourgeoisie.
In short, the “sunset industry†will not disappear and it may continue to survive in another way. AR+ shopping can be said to be the savior of a physical store. At least more people are willing to walk out of the house and go to the mall to experience the trial makeup service; VR+ shopping will be virtual to the end, regardless of whether the shopping mall is virtual, as long as the last thing sent is Really good.
However, VR/AR+ shopping still has a long way to go. All parties involved in online shopping are skeptical. It will surely go through it. But it is foreseeable that VR/AR+ shopping will be the next milestone, which will make a tremendous change in our way of life. The specific form has not yet been finalized, but one thing is certain - it will certainly make our life easier and more convenient.
Therefore, in terms of laziness, mankind has another bragging capital.
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