The dream of being born at Wuhan University at the age of 18 - "found a world-class company" has led Lei Jun's life for 30 years. Even if there is a slight deviation, it will soon return.
Lei Jun, Founder and CEO of Xiaomi Technology
Written by: Wang Hao
Source: "Chinese Philanthropist", June 2017, original title "Lei Jun: Returning Still Young"
In the two issues of "Fantastic Views" aired in May, Lei Jun, the CEO of Xiaomi Technology, the program's chief title sponsor, participated in the program recording. The major feature of the program is the host of the show's fancy advertisements and the astounding devaluation of the sponsors. Faced with the siege of the famous names of He Lan, Cai Kangyong and Luo Zhenyu, Lei Jun has spent most of the time. I didn't smile at all and occasionally seemed to be embarrassed to look at the table with my eyes, hands folded over my legs most of the time, introverted.
For one of the debates - "If you can customize the perfect life for your child, you want to customize it", Lei Jun's position throughout, "Do not customize," because "mobile phone is an industrial product, and life is a work of art." The smile looks undefended but has a firm will. "They (the debaters) are too able to say anything. Anybody who can say too much (man's) can't believe it." Lei Jun said.
A square debater said that the most appealing place in this debate is the word “perfect,†because perfection means there are no shortcomings – when his life finally enters a good time, allowing his family to feel at ease and pride. Grandma did not wait until this day. Therefore, he hopes to give the child “a life with no worries and no regretsâ€. In the statement, the defender cried a few times because of his hard feelings. Many people on the scene cried. He Jun who was sitting next to Lei Jun wiped his eyes with a paper towel and looked at Lei Jun. "Is Thunder always changing your mind?" Lei Jun calmly and without hesitation: "No." He Yan sighed at the table: "He talked very well." Feeling ah!" "We must have a firm will." Lei Jun is still calm.
When the two programs came down, Lei Jun was the only one who had been asked about Xiaomi’s “black technology.†When he happily explained where Xiaomi’s eye protection lamp was, and how powerful the rice cooker was, why did he have to make great efforts to renew it? In addition to designing a signature pen... In addition, he repeatedly stressed that "willingness is firm" and "here is a strong-willed, consistent, vow." Obviously, Lei Jun is more interested in Xiaomi than the carnival of concept world. The products that are visible to science and technology companies, "I am an engineer myself. My main concern is how to make things beautiful and make life better."
"Chinese philanthropist" June 2017 issue cover
The dream of being born at Wuhan University at the age of 18 - "found a world-class company" has led Lei Jun's life for 30 years. Even if there is a slight deviation, it will soon return. Understand this point, perhaps to understand the words he expressed on multiple occasions - firm, persistent. The world-class companies in his mind gradually "evolved" to be more closely related to the public's expression, that is, to create exciting domestic goods and drive the progress of Chinese industry. Such a pursuit of value will undoubtedly win the public's goodwill, but this alone is obviously not enough. The most important point is that the changes Xiaomi brought to the industry are truly felt and enjoyed by the public.
This road is not easy to go. From time to time, Lei Jun will always return to his alma mater Wuhan University to take a look. Perhaps the place where the dream was born always gives him some new power.
At the beginning of April, Lei Jun returned to Wuhan University to award Lei Jun Scholarship to the younger sisters and to teach at the entrepreneurial forum. Wuhan University President Dou Xiankang (left) stated that he hopes Wuda will develop more "Lei Jun alumni."
Success begins with Wu Da
At the beginning of April, Lei Jun returned to Wuhan University to award Lei Jun Scholarship to the younger sisters and to teach at the entrepreneurial forum. The next day, he sent a microblog that was irrelevant to the company and the product in a rare case: “May you walk out of your life, but you will still be a teenager.†On the map, he is dressed in a black suit jacket and blue jeans and sits on his knees. In the emerald green field in front of the administrative building of Wuhan University, the smile is bright.
Thirty years ago, Lei Jun read "The Fire of the Silicon Valley - The Story of the Personal Computer" at the Wuhan University Library. This book tells about Jobs, Bill Gates, and others who initiated the technological revolution in Silicon Valley, and experienced entrepreneurial, business and failures. Finally, the dream of enabling ordinary people to own computers is realized.
Today, the "personal computer" has long been nothing new, and it has even been replaced by it. But when Lei Jun reads the freshman year, it will take about 10 years before the personal computer actually enters the Chinese home market.
The thrilled young Lei Jun walked around on the campus playground. Not only did he establish his own ideal of life—“Building a world-class companyâ€, but he also realized that “If you have dreams, you can't do it. Be down-to-earth. Really do a few different things."
Lei Jun still thanks Wuhan University for taking the first credit system at the time and allowed him to complete his first "small goal" - completing all university courses in two years. Later, during his junior year of junior year, he worked with teachers and classmates to develop two commercial softwares, BITLOK0.99 encryption software and “Immunization 90†anti-virus software, which was sold at a price of 260 yuan. Provincial first prize for scientific and technological achievements.
Lei Jun told the "Chinese philanthropist", "The secret of my success is precisely the word 'tuoxin' in the school motto (self-strengthening, hongyi, Qiushi, and extension). In this industry, the power of new students is very difficult to survive because The big giants have already mapped out their spheres of influence. If they want to break through, they must first boldly innovate. The spirit of 'three creations' in innovation, creativity, and entrepreneurship inspires me to open up a new journey."
Because of his alma mater's graduation, Lei Jun set up the “Tengfei Scholarship†for his alma mater's donation and became the person who returned to his alma mater in the shortest time after graduating from Wuhan University. At the 120th anniversary of Wuhan University, Lei Jun then donated 10 million yuan to his alma mater. Established Lei Jun Scholarship.
His biggest donation was 99,299,900 yuan donated to Wuhan University on October 20, 2016. It was mainly used to build a platform for the sharing of large scientific instruments at Wuhan University and conduct cross-cutting scientific research. "I made this donation decision under the leadership of President Chen Dongsheng." Lei Jun said. As for the dollar less than 100 million yuan donated by Chen Dongsheng to Wuhan University in 2011, Lei Jun explained, “If you consider the number of donations to be very heavy, you have to compare them. That has lost the meaning of donations. Attitude and sincere standards."
Lei Jun is not a person who is used to being emotionally exposed. However, he is undoubtedly cherishing deep feelings for his alma mater and his hometown. In an interview with Lei Jun’s scholars, the “Zhongguancun worker model†was almost as natural as his harshness. There were few activities that made him willing to withdraw from the busy schedule, but from Hubei’s hometown. The request was very easy to impress him. In this respect, Lei Jun is not a person who is good at choosing and knowing how to refuse.
During the April-May period this year, Chen Yixin, deputy secretary of the Hubei Provincial Party Committee and secretary of the Wuhan Municipal Party Committee, met with Lei Jun for three times. He was hired as the first “recruitment advisor†in Wuhan City, and investigated Xiaomi science and technology, hoping that Lei Jun etc. as an outstanding alumnus representative of Wuhan, active Support the development of Hubei, help Wuhan recruit talents, attract talents, attract investment. “Introducing a high-end talent can bring together an innovative team, nurture an innovative company, and even lead an innovative industry.†Chen Yixin said that in the face of the increased strategic opportunities for international talent flow and the increasingly “white-hot†regional talent competition, Wuhan The establishment of the Municipal Talent Recruitment Bureau aims to seize the opportunities and win the initiative, and strives to create a "Wuhan sample" for talent recruitment and intelligence work.
Lei Jun’s response was quite rapid. In early May, Xiaomi signed a contract with the Yangtze River Industry Fund to jointly prepare a total of RMB 12 billion in the Yangtze River Millet Industry Fund. “We hope to use this fund to help millet and millet eco-chain enterprises settle in Hubei, and then Hubei is rooted in development."
On May 26th, Lei Jun became one of the 34 first-in-a-lifetime alumni of Wuhan. "No matter how a person drifts, the hometown and the mother school situation can never be separated." He told the "Chinese philanthropist".
Lei Jun used to think that Kingsoft was his dream and he did not hesitate to fight in Jinshan for 16 years.
The "Silicon Valley Fire" in my heart does not go out
Even in the CEO of the first-tier technology company, Lei Jun is not known for being able to speak and speak. He sometimes gives people a kind of embarrassing, humble impression. “Qi Xi Shuo†is Lei Jun’s debut show for Xiaomi Technology, and his real home is late-night office, meeting room for people coming and going, and the airport frontier to open up.
Since the development of the first commercial software in 1989, Lei Jun, who has been in the industry for many years, has always had a resounding title of “Zhongguancun Model Workerâ€. In 2013, Lei Jun said in a talk show that “People (referring to Ma Yun) seem to be traveling around the clock every day. We are busy every day for 7 to 24 hours.†58 Group CEO Yao Jinbo even said in a program, “Every time I When I'm tired, I think Lei Jun may still be working and my heart is better."
"I am not a person who is good at surviving in adversity. I will first think about something very thoroughly, the purpose is not to let myself in trouble. That is to say, I am the first to make myself invincible, and then The person who set off." Lei Jun used to describe his mental attitude during his youth. However, things are difficult to predict. Adversity will inevitably be invincible. It is difficult to stick to one's invincible position. One can decide whether or not to insist on advancing in the direction they are looking for.
Lei Jun once thought that Kingsoft was his dream, and he did not hesitate to fight in Jinshan for 16 years. Soon after the sudden departure from Jinshan at the end of 2007, he repeatedly talked to the outside world about his reflections. He even did self-analysis. “There are many people in China who are smart, diligent and capable. Many such people, and then such people have a common problem is very confident, even conceited... He does not believe in life, he feels that he can change the world, always think Change the world." Lei Jun said, "Anyway, when I reached 40 years of age, I felt that being smart and diligent is not enough, and I think I have to follow the trend."
Follow the trend, that is, Lei Jun's famous quote: "Standing on the air, the pig can fly." Many short quotes are bound to suffer misunderstood fate. Misunderstanding of this sentence has led many people to position Lei Jun as an opportunist. At the 2016 China Green Company Annual Conference, Lei Jun excitedly stated in his speech: “Have you ever seen an opportunist who has been at the forefront of IT for 27 years? It is not an opportunist. According to his interpretation, the “spill theory†just explains the opportunity for Xiaomi’s rapid success, and what he really wants to do is by no means a typhoon.
At the time of attending school at Wuhan University, the "Fire of Silicon Valley" that began to burn in the hearts of Lei Jun did not go out. "I am an achievement-driven person. Such a person, he can endure all kinds of pain, and then go on...I just want to do a great thing and feel proud and proud."
One night, Lei Jun awakened from his dream and realized that he was drifting away from his 18-year-old dream, and he was indefinable. “I asked if I had the courage to come back again.†Lei Jun said that he thought for more than half a year before he made up his mind and he must try to see if he can start a world-class technology company. No matter whether it is successful or not, it cannot be full of regret. On April 6, 2010, Lei Jun and several like-minded people drank a bowl of millet porridge at the North Fourth Ring Silver Valley Building in Beijing and quietly set up Xiaomi Technology.
Unconceived nature
During the time Xiaomi was just established, Lei Jun was even more low-key than ever before. He once participated in the founding of Kingsoft, and he was deeply aware of the difficulties of starting a business. He was worried that if he failed, he would “not be guaranteed at the end of the festivalâ€. One year after the start of the business, Lei Jun stood alone at the center of the stage of the D.PARK Beijing Clubhouse of the 798 Art Center. He completed a two-hour speech and officially launched the Xiaomi mobile phone. In a form similar to Apple's conference, he opened the curtain for a new chapter in dreams inspired by the entrepreneurial stories of Jobs and others at the age of 18.
Xiaomi was considered to be the most innovative product in China's Internet industry. On the operating system, Xiaomi first used the Internet R&D model to receive user feedback at any time and iteratively update it quickly. The system was updated online every week, and Apple was updated once every six months. In terms of marketing, Xiaomi’s mobile phone was “dropped from the sky†through a cost-effective Internet channel. For the past, mobile phone makers mostly took the passive and low cost performance of operators' channels and social agent channels to revolutionize the subversion.
The drastic innovations are based on the findings of Lei Jun’s years of exploration and thinking—the core issue of manufacturing in China is the operational efficiency of the entire retail industry. A commodity from the manufacturing to reach the consumers through various channels, often through many links and layers of increase, but the limited purchasing power of consumers, so many commodities can only reduce costs at the source, not to cut corners, that is, shoddy. Lei Jun decided, "Be a squid, stir and stir up the whole industry," he hopes to use his experience in the Internet to "help transform and upgrade China's manufacturing industry."
Xiaomi adopts the front shop and back factory model, and takes the lead in using e-commerce channels - Xiaomi.com to sell smart phones, reduce intermediate links, comply with cost pricing principles, and concentrate as much as possible on product design and quality improvement. When almost everyone urged Lei Jun to sell Xiaomi’s products more expensively, Lei Jun said that he “is lonely†because many people do not understand his “dreams and pursuits.â€
Lei Jun and his team of millet
In the following years, Xiaomi has created a miracle of growth. From December 2011, Xiaomi’s mobile phone was purchased in the first round, sold 1 million units three months later, and shipped 61.12 million units in 2014. The year-on-year growth in shipments was 220%. the above. With the outbreak of sales, capital’s preference for Xiaomi’s favor and talents have all come together. Xiaomi’s valuation has jumped from US$250 million in 2010 to US$1 billion in 2011 and US$4 billion in 2012. USD 10 billion in 2013 and USD 45 billion in 2014. Within a few short years, Xiaomi was second only to BAT in terms of valuation.
However, after Xiaomi’s rapid development four years ago, it was a low season. In terms of sales figures, although Xiaomi’s sales in the domestic market remained the first in 2015, it failed to complete its sales target of at least 80 million set at the beginning of the year. In 2016, sales of Xiaomi’s smart phones were even worse.
Insufficient attention was paid to the construction of offline channels, insufficient supply chain control, limited production capacity, and imitated Internet mobile phone models led to fierce competition, which became apparent after the explosion bonuses subsided. In early 2017, Lei Jun said in a speech at the Yabuli Forum that if one word is used to describe his 2016 year, it would be "confused." At the same time, Lei Jun also expressed his determination. "Whether you don't agree with it or not, I just want a road to black. It's a product that is moving but fair."
At the annual meeting of the Xiaomi Company in 2017, Lei Jun rethought, "In the past few years, we rushed too fast, created a miracle in the history of modern business, and overdrawn some of the growth in advance." But the self-run chain stores Xiaomi The success of the smooth laying of the millet ecological chain and the construction of Xiaomi's ecological chain also led to some confidence in Lei Jun. In 2016, Xiaomi invested a total of 77 smart hardware eco-chain companies with annual revenue of over 15 billion yuan and connected more than 50 million units. smart device. Lei Jun said: "The worst time has passed."
Lei Jun was born in Xiantao City, Hubei Province. Xiantao was formerly known as Fuyang City. In 1986, he was retired from the county to build the city. Among the figures of Xiantao origin, the most famous in ancient times was the leader of the peasant uprising of the end of the Yuan Dynasty and Chen Youliang, the greatest opponent of the early Ming dynasty Zhu Yuanzhang. Now, the most famous Xiantao people are probably Lei Jun. The personality of the two is different, but one common point is very prominent - the will is firm and unyielding. With this, he used various methods to overcome his fear of starting a new business and his fear of failing to start a new venture. He led Xiaomi.
Sitting on the grassland of Wuhan University, Lei Jun, who has recently learned his destiny, seems to have returned to the spirited teenager at the age of 18. They all have unyielding hearts.
This article is selected from the June 2017 issue of China Philanthropist
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