By chance, a friend of the LED lighting industry media contacted the author. After the phone set, it added QQ. In QQ he asked a question that the author pondered for a long time: The LED companies with registered capital of several hundred thousand, their annual turnover are not all hundreds of millions? Your company's turnover should be 10 billion, right?
This friend may have just set foot in the LED lighting industry, but the speaker is not interested, listening to interested. It is no wonder that the current rumors of LED lighting companies' annual turnover of hundreds of millions of dollars are indeed buzzing. According to incomplete statistics, there are nearly 4,000 LED companies in China. In this case, China’s LED output should be ranked first in the world. In fact, this is not the case. Where are you?
The use of LEDs as lighting fixtures is indeed a great feat. In today's increasingly tense energy environment, the development of new energy sources is so energy-saving. Even with new energy sources, energy conservation actions are advancing with the times. Let's take a look at the irreplaceable advantages of LED lighting:
First, solid light source plus PC or metal shell, solid and durable, stable and shockproof, easy to transport and install. We do not have to take a tense mood to pick up and install lighting fixtures;
Second, high-efficiency and energy-saving, only need a little electricity, you can create more light. With the skyrocketing prices today, life is full of holes that need to be filled with money. If you can save the province, why not do it?
Third, long service life. Exaggerated, although LED lighting may not be used for as long as 50000 hours of LED parameters, friends who have used LED lights should know that your home's LED lamps have been broken down. ?
Fourth, high color rendering index, clear and intuitive, no flash frequency. I often lamented that when I was a child at school, I read the lights at night and I felt that the words under the candlelight were so clearly visible. After I used the incandescent lamp, I felt the candle light wobbling. Then I used the fluorescent light and found that It is no longer night. Now that the LED lights are used, it is found that the incandescent lamp at night cannot be used any longer.
Fifth, no harmful substances, no radiation. LED lighting is a product of a new era, but it is also under the government's incentive to develop. Therefore, LED lighting is very particular about the selection of materials, no harmful substances. The light source spectrum is also a band that is determined after multiple detections and there is no radiation.
Six, LED lamps will be added more humane design. At present, many LED companies' products are wide voltage design, with features such as lightning protection, over-current, over-voltage, and short-circuit overload protection. Even if it is improperly handled, it will not cause a flashlight, resulting in poisoning of heavy metals or rare gases. With comparison, only know what is safe and happy!
The above points are entirely from the perspective of consumers. With such product advantages and the fact that China has a market of nearly 1.4 billion people, the opportunities for making money should be substantial. The key issue is here. This is why this LED media friend asked me such a problem.
However, many people only saw the LED lighting market space, and then on the cloud, follow the flow, everything to the "money" to see!
As the saying goes, you can't eat hot tofu. There is a big chunk of hot tofu and you can't eat it. It is undeniable that many LED companies have been "stuck". The reasons for being "trapped" are nothing more than two:
First, technology.
In fact, LED products are a double-edged sword. If you do well, you will make money. If you do well, you will lose money. The author once wrote an article entitled "The Lamp under the LED Light" and briefly outlined the main technical problems in the field of LED lighting. The problem is yes, but the method is always more difficult than it is. However, many companies do not have long-term plans. R&D can not keep up with the old-style creation. For a long time, the gods will be exhausted.
What's more, they wait for the state to give the policy, and they are rushing and rushing. Experience tells us that any time a “national action†can be carried out by others, brands that have no selling point can only hope to be overwhelmed.
Second, the market.
It is not a good thing to blindly greed and spread the market to occupy the market. The profits of the company have a lot to do with the market, but Sparrow eats peas. There are also many examples of “going in and out!†In fact, the bigger the market, the better. LED companies in many small countries have done very well in their own countries, but their country's population is still less than the population of our province. Why?
In addition, companies should choose their own advantages to develop the market. To bring all products to the market, advantages and disadvantages, making money and losing money, companies only have to break even, or even lose money. Selecting superior products to attack the market is the wisest choice. The "Shell" company which ranks among the top 500 in the world today, and the main product of "Shell" is the lubricant, not all the oil products. It must be clear to do the market. The world is big and the number of customers is large. We must identify those who belong to ourselves and do not look in the pot with a bowl.
Bitter coffee also has its own value, perhaps the price of something tricky is higher! There is no real skill, opportunistic, and not far away.
LED lighting companies should remember that: LED industry has a future does not mean that all LED companies have a "money" way!
This friend may have just set foot in the LED lighting industry, but the speaker is not interested, listening to interested. It is no wonder that the current rumors of LED lighting companies' annual turnover of hundreds of millions of dollars are indeed buzzing. According to incomplete statistics, there are nearly 4,000 LED companies in China. In this case, China’s LED output should be ranked first in the world. In fact, this is not the case. Where are you?
The use of LEDs as lighting fixtures is indeed a great feat. In today's increasingly tense energy environment, the development of new energy sources is so energy-saving. Even with new energy sources, energy conservation actions are advancing with the times. Let's take a look at the irreplaceable advantages of LED lighting:
First, solid light source plus PC or metal shell, solid and durable, stable and shockproof, easy to transport and install. We do not have to take a tense mood to pick up and install lighting fixtures;
Second, high-efficiency and energy-saving, only need a little electricity, you can create more light. With the skyrocketing prices today, life is full of holes that need to be filled with money. If you can save the province, why not do it?
Third, long service life. Exaggerated, although LED lighting may not be used for as long as 50000 hours of LED parameters, friends who have used LED lights should know that your home's LED lamps have been broken down. ?
Fourth, high color rendering index, clear and intuitive, no flash frequency. I often lamented that when I was a child at school, I read the lights at night and I felt that the words under the candlelight were so clearly visible. After I used the incandescent lamp, I felt the candle light wobbling. Then I used the fluorescent light and found that It is no longer night. Now that the LED lights are used, it is found that the incandescent lamp at night cannot be used any longer.
Fifth, no harmful substances, no radiation. LED lighting is a product of a new era, but it is also under the government's incentive to develop. Therefore, LED lighting is very particular about the selection of materials, no harmful substances. The light source spectrum is also a band that is determined after multiple detections and there is no radiation.
Six, LED lamps will be added more humane design. At present, many LED companies' products are wide voltage design, with features such as lightning protection, over-current, over-voltage, and short-circuit overload protection. Even if it is improperly handled, it will not cause a flashlight, resulting in poisoning of heavy metals or rare gases. With comparison, only know what is safe and happy!
The above points are entirely from the perspective of consumers. With such product advantages and the fact that China has a market of nearly 1.4 billion people, the opportunities for making money should be substantial. The key issue is here. This is why this LED media friend asked me such a problem.
However, many people only saw the LED lighting market space, and then on the cloud, follow the flow, everything to the "money" to see!
As the saying goes, you can't eat hot tofu. There is a big chunk of hot tofu and you can't eat it. It is undeniable that many LED companies have been "stuck". The reasons for being "trapped" are nothing more than two:
First, technology.
In fact, LED products are a double-edged sword. If you do well, you will make money. If you do well, you will lose money. The author once wrote an article entitled "The Lamp under the LED Light" and briefly outlined the main technical problems in the field of LED lighting. The problem is yes, but the method is always more difficult than it is. However, many companies do not have long-term plans. R&D can not keep up with the old-style creation. For a long time, the gods will be exhausted.
What's more, they wait for the state to give the policy, and they are rushing and rushing. Experience tells us that any time a “national action†can be carried out by others, brands that have no selling point can only hope to be overwhelmed.
Second, the market.
It is not a good thing to blindly greed and spread the market to occupy the market. The profits of the company have a lot to do with the market, but Sparrow eats peas. There are also many examples of “going in and out!†In fact, the bigger the market, the better. LED companies in many small countries have done very well in their own countries, but their country's population is still less than the population of our province. Why?
In addition, companies should choose their own advantages to develop the market. To bring all products to the market, advantages and disadvantages, making money and losing money, companies only have to break even, or even lose money. Selecting superior products to attack the market is the wisest choice. The "Shell" company which ranks among the top 500 in the world today, and the main product of "Shell" is the lubricant, not all the oil products. It must be clear to do the market. The world is big and the number of customers is large. We must identify those who belong to ourselves and do not look in the pot with a bowl.
Bitter coffee also has its own value, perhaps the price of something tricky is higher! There is no real skill, opportunistic, and not far away.
LED lighting companies should remember that: LED industry has a future does not mean that all LED companies have a "money" way!