On March 1st, the mandatory national standard “Implementation Rules for Energy Efficiency of Flat-panel TVs†with the energy-saving level as the basic assessment content was officially launched. It was called by the industry as a technology development, capacity scale and cost control for flat-panel TV manufacturers. A test of the level of competence in core competition areas such as channel layout.
“The 2011 conference will be a year of watershed nature,†the industry insiders said. Faced with the energy-saving threshold set by the "Rules", faced with the rapid formation of the intelligent 3D TV market, flat-panel TV manufacturers are facing a critical moment to adjust the industrial strategic layout and improve the market response speed.
Eliminate the upgraded tablet giant leading strategic layout
The introduction of the "Rules" on the one hand is the need of the state to promote the "energy saving and emission reduction" strategy, on the other hand, it also caters to the call for enterprises with technological advantages to integrate resources and eliminate backward production capacity. According to the "Rules", the flat-panel TV energy efficiency rating standard is divided into three levels, namely: the first level is the highest level, is the target value of energy-saving products, the pointer determines the highest level of similar products in the current market; the second level is the evaluation of energy-saving products. Level, the pointer is set according to the current 20% of the energy efficiency of similar products; the third level is the market access level, which is mainly used to eliminate high-energy-consuming products in the market, and the pointer is set according to the elimination of 15% of inefficient products. In other words, at least 15% of inefficient flat-panel products will be forcibly eliminated, and LED, 3D and other flat-panel TVs representing more advanced technologies will usher in a blowout development.
Konka lays forward the upstream industry chain to seize the opportunities in advance
In the face of mandatory elimination rules, domestic flat-panel TV giants are not alarmed. According to Mu Gang, vice president of Konka Group and general manager of multimedia marketing division, the new energy efficiency of flat panel will have different effects for different color TV manufacturers. For some non-mainstream tablet manufacturers, most of their flat products will be eliminated. For Konka, Konka flat-panel TV products have already begun to deploy energy-saving conversion upgrades for flat-panel products as early as two years ago. At present, the flat-panel products have basically reached the first- and second-level standards.
Companies that have the technical advantage to complete the layout are welcome to welcome the arrival of the Rules. "Because the flat-panel TV lacked a unified energy efficiency rating standard before, it passed the national energy-saving policy." Mu Gang introduced. In the eyes of Konka, the trend of LED TVs replacing CCFL LCD TVs is a foregone conclusion. Therefore, adjustments have been made to the supply chain, channels, new product upgrades, and inventory.
As early as last March, Konka announced the elimination of the first generation of LED TVs, and launched four new series of 28 new LED network TVs - Net Rui LEDs, and then pushed six new series of more than 30 new LED products in September. A series of actions made Konka take the lead in LED TV, and its market share also rose from 7% to 13%. The average weekly growth rate of LED TVs remained the first among all brands.
Konka also attaches great importance to the extension of the upstream industrial chain. At present, Kunshan LCD module factory has completed the lack of upstream resources of Konka, as the only production base in China that can manufacture the largest size (46 inch) LED module in China. The output has exceeded 10,000 units, and the cumulative annual output exceeded 1 million units last year.
At the same time, Konka invested in the Shanghai Yingrui Optoelectronics LED epitaxial chip project, the second phase of the project officially announced the EIA report. According to the plan, the first phase of the project will form 40,000 pieces/year of substrates, 200,000 pieces/year of epitaxial wafers, 2 billion pieces/year of chips, and 2 billion pieces/year of packaging. The total investment of the second phase project is about 610 million yuan, with an annual output of 648,000 pieces of epitaxial wafers; the annual output of chips is 3037.5 KK; the annual packaging products are 1000 KK. The main direction of the product is high brightness LED lighting and LED backlight.
“The 2011 conference will be a year of watershed nature,†the industry insiders said. Faced with the energy-saving threshold set by the "Rules", faced with the rapid formation of the intelligent 3D TV market, flat-panel TV manufacturers are facing a critical moment to adjust the industrial strategic layout and improve the market response speed.
Eliminate the upgraded tablet giant leading strategic layout
The introduction of the "Rules" on the one hand is the need of the state to promote the "energy saving and emission reduction" strategy, on the other hand, it also caters to the call for enterprises with technological advantages to integrate resources and eliminate backward production capacity. According to the "Rules", the flat-panel TV energy efficiency rating standard is divided into three levels, namely: the first level is the highest level, is the target value of energy-saving products, the pointer determines the highest level of similar products in the current market; the second level is the evaluation of energy-saving products. Level, the pointer is set according to the current 20% of the energy efficiency of similar products; the third level is the market access level, which is mainly used to eliminate high-energy-consuming products in the market, and the pointer is set according to the elimination of 15% of inefficient products. In other words, at least 15% of inefficient flat-panel products will be forcibly eliminated, and LED, 3D and other flat-panel TVs representing more advanced technologies will usher in a blowout development.
Konka lays forward the upstream industry chain to seize the opportunities in advance
In the face of mandatory elimination rules, domestic flat-panel TV giants are not alarmed. According to Mu Gang, vice president of Konka Group and general manager of multimedia marketing division, the new energy efficiency of flat panel will have different effects for different color TV manufacturers. For some non-mainstream tablet manufacturers, most of their flat products will be eliminated. For Konka, Konka flat-panel TV products have already begun to deploy energy-saving conversion upgrades for flat-panel products as early as two years ago. At present, the flat-panel products have basically reached the first- and second-level standards.
Companies that have the technical advantage to complete the layout are welcome to welcome the arrival of the Rules. "Because the flat-panel TV lacked a unified energy efficiency rating standard before, it passed the national energy-saving policy." Mu Gang introduced. In the eyes of Konka, the trend of LED TVs replacing CCFL LCD TVs is a foregone conclusion. Therefore, adjustments have been made to the supply chain, channels, new product upgrades, and inventory.
As early as last March, Konka announced the elimination of the first generation of LED TVs, and launched four new series of 28 new LED network TVs - Net Rui LEDs, and then pushed six new series of more than 30 new LED products in September. A series of actions made Konka take the lead in LED TV, and its market share also rose from 7% to 13%. The average weekly growth rate of LED TVs remained the first among all brands.
Konka also attaches great importance to the extension of the upstream industrial chain. At present, Kunshan LCD module factory has completed the lack of upstream resources of Konka, as the only production base in China that can manufacture the largest size (46 inch) LED module in China. The output has exceeded 10,000 units, and the cumulative annual output exceeded 1 million units last year.
At the same time, Konka invested in the Shanghai Yingrui Optoelectronics LED epitaxial chip project, the second phase of the project officially announced the EIA report. According to the plan, the first phase of the project will form 40,000 pieces/year of substrates, 200,000 pieces/year of epitaxial wafers, 2 billion pieces/year of chips, and 2 billion pieces/year of packaging. The total investment of the second phase project is about 610 million yuan, with an annual output of 648,000 pieces of epitaxial wafers; the annual output of chips is 3037.5 KK; the annual packaging products are 1000 KK. The main direction of the product is high brightness LED lighting and LED backlight.
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