[High-tech LED news / reporter Tang Guirong] Shenzhen Kelik Technology Co., Ltd. (hereinafter referred to as Kelly), which has a 16-year history in electronic components such as transformers and power supplies, is now exploring the next emerging market in the world.
Since the beginning of this year, the domestic LED lighting market has not developed as expected, but it is very excited for Xiao Li, the senior vice president of Kelik. “The spring of LED lighting has just begun, and it is still in the early stage of industry development. On the other hand, it is normal for some companies to run the road, and they will go through a process of survival of the fittest. At the same time, they will look at the international market, and the leading legions of the industry have already formed. They also need to find support from partners in the global manufacturing plant in China. The reshuffle of the industry has already begun. In the face of huge market prospects and fierce competition, only companies with clear strategies and sustainable cultivation can achieve victory."
As of November this year, the annual sales of Kelik's electronic components has reached 600-700 million, but the company has maintained a low-key and pragmatic attitude. Xiao Wei said: "We will take advantage of the vertical integration of the supply chain, as well as the accumulation of manufacturing capabilities and quality management over the years, stand at the commanding heights of technology, strengthen research and development, and take the lead in the long-distance running of the LED driver field, and determine ourselves. Industry status."
Replicating a target market requires not only the support of funds and talents, but also the use of existing experience to continuously develop and innovate. "The LED lighting market will take at least three years to get on track." In Xiao Yu's words, "In this period of time, we will continue to work hard, continue to research and develop, strengthen market control, and do a good job in products." ."
Foreign markets are growing steadily
High-tech LED: Due to the debt crisis in Europe and the United States, some of the export-oriented LED companies this year, some sales fell by 10% to 15%. Export-oriented Kelik, has this LED power business been affected this year?
Xiao Wei: There are many companies that are like this. However, the first-class customers we work with are paying attention to the door-to-door and will choose relatively high-quality suppliers. The 2008 and 2011 crises are not bad for us, it is a good thing. Because some competitors may have problems in terms of human resources, finance, supply, quality, etc., and we have strong control capabilities, and have established long-term cooperative relationships with quality customers. Therefore, when the industry shuffled, we did not see a reduction in customer orders, but the market share became bigger and bigger.
High-tech LED: What is the change in sales this year compared to last year?
Xiao Wei: Although it is affected by some economic situations, this year's sales have increased by more than 10% compared with last year.
High-tech LED: Domestic companies like to fight price wars, while foreign customers pay attention to product quality, but also want to buy cheap power. Since its establishment 16 years ago, Keke has been focusing on overseas markets. What is unique about Kelik in the market?
Xiao Wei: Yes, customers want to buy cheap products, but foreign customers prefer the best price/performance ratio. Our experience is, first, we can have the ability to vertically integrate and produce transformers to reduce costs. The transformer is the core component of the power supply, accounting for 20% of the production cost. Secondly, the company's entire manufacturing and management capabilities are relatively strong. We have accumulated a number of very good partners in the ups and downs. We focus on credibility and never drag. Reputation is important in the industry for a long time. Third: Kelik strongly emphasizes customer service and quality assurance. We have established a first-class support system in project management, quality, and delivery to ensure that we can meet and exceed customer needs. In the past, we have repeatedly won customers. The honor of the world's best supplier. Fourth, we can attach great importance to R&D investment, and continue to invest in research and development equipment and talent introduction. Every time customers come to visit, we find that our changes are great, and thus enhance the confidence of long-term cooperation with us.
Since the beginning of this year, the domestic LED lighting market has not developed as expected, but it is very excited for Xiao Li, the senior vice president of Kelik. “The spring of LED lighting has just begun, and it is still in the early stage of industry development. On the other hand, it is normal for some companies to run the road, and they will go through a process of survival of the fittest. At the same time, they will look at the international market, and the leading legions of the industry have already formed. They also need to find support from partners in the global manufacturing plant in China. The reshuffle of the industry has already begun. In the face of huge market prospects and fierce competition, only companies with clear strategies and sustainable cultivation can achieve victory."
As of November this year, the annual sales of Kelik's electronic components has reached 600-700 million, but the company has maintained a low-key and pragmatic attitude. Xiao Wei said: "We will take advantage of the vertical integration of the supply chain, as well as the accumulation of manufacturing capabilities and quality management over the years, stand at the commanding heights of technology, strengthen research and development, and take the lead in the long-distance running of the LED driver field, and determine ourselves. Industry status."
Replicating a target market requires not only the support of funds and talents, but also the use of existing experience to continuously develop and innovate. "The LED lighting market will take at least three years to get on track." In Xiao Yu's words, "In this period of time, we will continue to work hard, continue to research and develop, strengthen market control, and do a good job in products." ."
Foreign markets are growing steadily
High-tech LED: Due to the debt crisis in Europe and the United States, some of the export-oriented LED companies this year, some sales fell by 10% to 15%. Export-oriented Kelik, has this LED power business been affected this year?
Xiao Wei: There are many companies that are like this. However, the first-class customers we work with are paying attention to the door-to-door and will choose relatively high-quality suppliers. The 2008 and 2011 crises are not bad for us, it is a good thing. Because some competitors may have problems in terms of human resources, finance, supply, quality, etc., and we have strong control capabilities, and have established long-term cooperative relationships with quality customers. Therefore, when the industry shuffled, we did not see a reduction in customer orders, but the market share became bigger and bigger.
High-tech LED: What is the change in sales this year compared to last year?
Xiao Wei: Although it is affected by some economic situations, this year's sales have increased by more than 10% compared with last year.
High-tech LED: Domestic companies like to fight price wars, while foreign customers pay attention to product quality, but also want to buy cheap power. Since its establishment 16 years ago, Keke has been focusing on overseas markets. What is unique about Kelik in the market?
Xiao Wei: Yes, customers want to buy cheap products, but foreign customers prefer the best price/performance ratio. Our experience is, first, we can have the ability to vertically integrate and produce transformers to reduce costs. The transformer is the core component of the power supply, accounting for 20% of the production cost. Secondly, the company's entire manufacturing and management capabilities are relatively strong. We have accumulated a number of very good partners in the ups and downs. We focus on credibility and never drag. Reputation is important in the industry for a long time. Third: Kelik strongly emphasizes customer service and quality assurance. We have established a first-class support system in project management, quality, and delivery to ensure that we can meet and exceed customer needs. In the past, we have repeatedly won customers. The honor of the world's best supplier. Fourth, we can attach great importance to R&D investment, and continue to invest in research and development equipment and talent introduction. Every time customers come to visit, we find that our changes are great, and thus enhance the confidence of long-term cooperation with us.
Optical fiber connector is a detachable (movable) connection device between optical fiber and optical fiber. It connects the two end faces of optical fiber precisely, so that the optical energy output by the transmitting optical fiber can be coupled to the receiving optical fiber to the maximum extent, and the impact on the system caused by its involvement in the optical link can be minimized. This is the basic requirement of optical fiber connector. To a certain extent, optical fiber connectors affect the reliability and performance of optical transmission systems.
Fiber Fast Connector,Fiber Quick Connector,Fast Connect Fiber Connectors,Fiber Optic Quick Connector
Ningbo Fengwei Communication Technology Co., Ltd , https://www.fengweifiberoptic.com