——Interview with Mr. Zhang Jian, the director of the eighth branch of Zhongshan Shengqiu Lighting Co., Ltd. Once they had limited production bases, they developed foreign markets, but they left the domestic market, causing customer loss, dealers questioned, their products are suitable. Domestic sales? Today, in front of the grand blueprint of the 20,000-square-foot large-scale professional store and the new industrial park of 150 acres, they show their strength and hope! After fourteen years of development, Zhongshan Shengqiu Lighting Co., Ltd. has become the industry giant of Dengdu. With the concept of “integrity and bright worldâ€, it has won high praise from domestic and foreign customers and peers with first-class quality and considerate service. Recently, at the "2006 Guangzhou International Lighting Exhibition", we were fortunate to interview Mr. Zhang Jian, the director of the eighth branch of Zhongshan Shengqiu Lighting Co., Ltd. (hereinafter referred to as HC Network, Zhang Building) ![]()
Shengqi Lighting Zhang Jianshe (middle) HC Network: Please briefly introduce your company's development process. Zhang Jianshe: Shengqiu was founded in 1992. At that time, it used the original equipment, materials and production tools to prop up a pioneering sky. From the early processing, to the development and manufacture of civil, engineering and commercial lighting products. . Fourteen years have passed, and now Shengqiu has more than 20 branches, covering a wide range of processes from elbow, plastic molding, die-casting, glass forming, etc., forming a huge group-type business. At present, Shengqiu's lighting products have been sold in more than 100 countries and regions such as Europe, America, Middle East, Southeast Asia, Australia, Russia, Japan and South Korea. As the company continues to grow in size, our new industrial park of more than 150 acres will be fully operational by the end of this year. HC Network: Since its establishment, Shengqiu has been through 14 spring and autumn, and there must be some bumps in these fourteen years. What is the most profound memory? Zhang Jianshe: In winning the ball, not only must face fierce external competition, but also face the cruel internal competition. There are more than 20 branches in Shengqiu, and each factory is responsible for its own profits and losses. The cruelty is because there are still acquisitions and acquisitions between the factory and the factory. Our fifth workshop once acquired the original fifteen workshop. Last year, the fifteen workshops suffered losses due to poor management. At that time, several workshops wanted to acquire it, and our fifth workshop finally defeated all competitors with great strength. On September 2, the 15th workshop was merged. After taking over, I found that the reason why the fifteen workshops could not be operated was mainly the product quality problem. The claims were more than the orders. Later, we spent half a year blocking the loopholes and re-commissioning the production. The current development is in good condition! HC Network: What are the brands of Shengqiu? What are the characteristics of “Afu? Rorty†compared to Other brands? Zhang Jianshe: At present, we have four mature brands: “Isamel†series crystal lamps, “Dil? Bit†full range of children's lamps, “Afu? Rorty†Italian style classical lamps, “Gino Billy "modern minimalist lights. "Afu? Rorty" is a classic design from Italy. It is a classic handmade copper. It is mainly used to decorate villas and clubs. We sometimes invite Italian and Spanish quality experts to jointly develop products. HC Network: What is the current sales situation of the winning ball in the market? Zhang Jianshe: Not bad. In fact, the real brilliant period of the lighting industry was in the late 1990s. At that time, our dealers were lining up to get the goods. Every day, there were several containers of goods, and even exaggerated to the bank’s money-carrying car every day. All come to collect money. However, the peers who were given a share at the time were now running out. Based on the particularity of our lighting products, we have only one dealer in each city. The concept of the dealer is very important and must be consistent with our philosophy, that is, it must have a long-term vision and sufficient patience. HC Network: In recent years, the export volume of Shengqiu Lighting has become more and more large, and most of the energy has been transferred to the export market. Many people have questioned whether the winning ball is suitable for domestic sales. Does the winning ball change the sales? market?
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