The strong are not strong enough to be overcome; the weak are not weak enough to compete.
Between strong and weak, you are not so clear. Stronger strongmen also have their weaknesses, because this weak point, strong, can instantly become weak; weaker weaks have their strengths, because this strength, weakness, can turn strong in an instant.
The key is to find that point, which is the key to the strength of the transformation between strengths and weaknesses.
This point is "potential."
The theory of "using potential" is a strategic treasure that China has highly emphasized since ancient times.
"The Art of War" said: "They are good fighters, seeking for momentum, not condemning others, so they can choose their positions and positions. Those who are in charge, their warfighters, such as woodgrazing." Because of the momentum in the war As a result, a war situation such as the shape of a round stone was created, and the shape of the water in the mountains of the Millennium was decided.
Sun Yu has always had a “quiet†and “beauty†beauty. Sun Hao has his own understanding of the situation. He advocates that the situation builds up on the basis of the different conditions of my situation, enemy situation, astronomical phenomena, weather conditions, and matrix methods. To create new "potentials" that are conducive to my detriment to the enemy. If he advocates that in the case of the enemy and myself, "the two armed forces are quite equal, and the two will meet each other, and they are all solid and solid," they must first "try it lightly" in order to lure the enemy and then set the volts to "fire."
The good people of the ancients, Fan Yi and Bai Gui proposed the issue of "choosing the person to serve as the candidate." When choosing a person to serve as a candidate, it is through entrepreneurs to seek for strong corporate management.
In addition, among the ancient Chinese, such as the famous Tang Dynasty officials Li Jing, the Ming Dynasty Zhu Yuanzhang, the Qing Dynasty Zeng Guofan, etc., as long as they are engaged in strategy, they will pay attention to the situation. The importance of potential in the history of Chinese strategy is evident.
The enterprise is like a game of chess. Entrepreneurs are like chess players, players are good players, they are not good players, and they are children. The strategy is to fight for a big battle, a weak victory, and a small victory.
why do you say so?
The weakness of the weak is because of its weak subjective reasons; the reason why the strong is strong is because of its subjective reasons. To achieve a weak victory, the weak must use the objective environment to enhance themselves, and use the objective environment to weaken the strong. This objective environment that can be borrowed is power.
The so-called trend is that there are winds to catch and shadows can be caught; the advantage lies in the fact that the moon is shining through the moon and the sun shines. The tendency is to gather momentum and become a general trend; the offensive is to take the initiative and take the lead; the defensive is to avoid weaknesses. Active defense; business potential is to carry the power of the "potential", shock the market and create marketing success. 
What kind of things are called superior?
The trend includes the mainstream of market consumption: For example, the Yake V9 seized the general trend of SARS vitamin supplementation in 2003 and launched vitamin sweets in one fell swoop.
The trend also includes social hot spots. Such as the current Olympic heat / sports fever, so sports drinks and sports floors have earned pours;
The potential also includes well-known social resources. Mengniu and Yili, for example, seized the resources of the Inner Mongolian prairie; Nongfu Springs seized the huge resources of the Qiandao Lake, and thus realized a rapid growth with a small and broad game.
We know what the potential is. Then, how can we make it happen? The Book of Opportunities gives a lot of wonderful ideas:
The first move, the “opportunity modelâ€: The most adorable place in the Chinese market is that it is still a primary market until now. The primary market is full of opportunities everywhere, whether it is a regional blank or a consumer blank. When a company can preemptively enter this market niche, it can often achieve great success.
The second measure, "Be the first to be better than doing the best": The customer buys the category, not the brand. As a brand builder, you must understand that you are not building a brand but building a category. To create a new brand, your core task is to become the first in a new category. To create a new brand, it is to create a new category. For example: Yake V9 has created itself as "the first brand of vitamin candy."
The third measure, “Learning to use forceâ€: As a latecomer, we must learn to “strengthen strength†and “leap the boat to the sea.†For enterprises, either you don’t go hiking, or you go to climb the highest Mountain. The quickest way to succeed is to step on the shoulders of great men and step on the shoulders of big men. It was like Mengniu sour milk standing on the shoulder of a super girl.
The fourth measure, “Learn to seize resourcesâ€: The power of social resources is infinite, so large that one ordinary person can become famous overnight.
It also allows a company to enter the game in a blink of an eye. The key is how you can find resources that belong to your brand and detonate it. The snack chain of Little Sheep grabbed the resource of "Inner Mongolia lamb"; the "real kung fu" snack grabbed two major resources, namely Chinese kung fu and Bruce Lee, and made skillful use of Qiao Jin, and made a lot of money. It took big money to become a big event and help the company to grow quickly. .
The fifth measure, "brand symbolization": In an age of advertising information, the fastest way to increase brand awareness is to simplify the recognition; the greatest contribution of branding is to help consumers simplify their judgment on the brand; Brand symbolization is the most cost-effective method for companies. For example: Consumers see the cowboy will think of Marlboro, see "V" will think of the Red Eagle.
......
Of course, there are many ways to work out a situation. How to study the theory of "using potentials" and how to show us in a simple and easy way ways to exploit potentials, exploit potentials, generate momentum, reap the potential, and imperish power is worth digging.
Between strong and weak, you are not so clear. Stronger strongmen also have their weaknesses, because this weak point, strong, can instantly become weak; weaker weaks have their strengths, because this strength, weakness, can turn strong in an instant.
The key is to find that point, which is the key to the strength of the transformation between strengths and weaknesses.
This point is "potential."
The theory of "using potential" is a strategic treasure that China has highly emphasized since ancient times.
"The Art of War" said: "They are good fighters, seeking for momentum, not condemning others, so they can choose their positions and positions. Those who are in charge, their warfighters, such as woodgrazing." Because of the momentum in the war As a result, a war situation such as the shape of a round stone was created, and the shape of the water in the mountains of the Millennium was decided.
Sun Yu has always had a “quiet†and “beauty†beauty. Sun Hao has his own understanding of the situation. He advocates that the situation builds up on the basis of the different conditions of my situation, enemy situation, astronomical phenomena, weather conditions, and matrix methods. To create new "potentials" that are conducive to my detriment to the enemy. If he advocates that in the case of the enemy and myself, "the two armed forces are quite equal, and the two will meet each other, and they are all solid and solid," they must first "try it lightly" in order to lure the enemy and then set the volts to "fire."
The good people of the ancients, Fan Yi and Bai Gui proposed the issue of "choosing the person to serve as the candidate." When choosing a person to serve as a candidate, it is through entrepreneurs to seek for strong corporate management.
In addition, among the ancient Chinese, such as the famous Tang Dynasty officials Li Jing, the Ming Dynasty Zhu Yuanzhang, the Qing Dynasty Zeng Guofan, etc., as long as they are engaged in strategy, they will pay attention to the situation. The importance of potential in the history of Chinese strategy is evident.
The enterprise is like a game of chess. Entrepreneurs are like chess players, players are good players, they are not good players, and they are children. The strategy is to fight for a big battle, a weak victory, and a small victory.
why do you say so?
The weakness of the weak is because of its weak subjective reasons; the reason why the strong is strong is because of its subjective reasons. To achieve a weak victory, the weak must use the objective environment to enhance themselves, and use the objective environment to weaken the strong. This objective environment that can be borrowed is power.
The so-called trend is that there are winds to catch and shadows can be caught; the advantage lies in the fact that the moon is shining through the moon and the sun shines. The tendency is to gather momentum and become a general trend; the offensive is to take the initiative and take the lead; the defensive is to avoid weaknesses. Active defense; business potential is to carry the power of the "potential", shock the market and create marketing success. 
What kind of things are called superior?
The trend includes the mainstream of market consumption: For example, the Yake V9 seized the general trend of SARS vitamin supplementation in 2003 and launched vitamin sweets in one fell swoop.
The trend also includes social hot spots. Such as the current Olympic heat / sports fever, so sports drinks and sports floors have earned pours;
The potential also includes well-known social resources. Mengniu and Yili, for example, seized the resources of the Inner Mongolian prairie; Nongfu Springs seized the huge resources of the Qiandao Lake, and thus realized a rapid growth with a small and broad game.
We know what the potential is. Then, how can we make it happen? The Book of Opportunities gives a lot of wonderful ideas:
The first move, the “opportunity modelâ€: The most adorable place in the Chinese market is that it is still a primary market until now. The primary market is full of opportunities everywhere, whether it is a regional blank or a consumer blank. When a company can preemptively enter this market niche, it can often achieve great success.
The second measure, "Be the first to be better than doing the best": The customer buys the category, not the brand. As a brand builder, you must understand that you are not building a brand but building a category. To create a new brand, your core task is to become the first in a new category. To create a new brand, it is to create a new category. For example: Yake V9 has created itself as "the first brand of vitamin candy."
The third measure, “Learning to use forceâ€: As a latecomer, we must learn to “strengthen strength†and “leap the boat to the sea.†For enterprises, either you don’t go hiking, or you go to climb the highest Mountain. The quickest way to succeed is to step on the shoulders of great men and step on the shoulders of big men. It was like Mengniu sour milk standing on the shoulder of a super girl.
The fourth measure, “Learn to seize resourcesâ€: The power of social resources is infinite, so large that one ordinary person can become famous overnight.
It also allows a company to enter the game in a blink of an eye. The key is how you can find resources that belong to your brand and detonate it. The snack chain of Little Sheep grabbed the resource of "Inner Mongolia lamb"; the "real kung fu" snack grabbed two major resources, namely Chinese kung fu and Bruce Lee, and made skillful use of Qiao Jin, and made a lot of money. It took big money to become a big event and help the company to grow quickly. .
The fifth measure, "brand symbolization": In an age of advertising information, the fastest way to increase brand awareness is to simplify the recognition; the greatest contribution of branding is to help consumers simplify their judgment on the brand; Brand symbolization is the most cost-effective method for companies. For example: Consumers see the cowboy will think of Marlboro, see "V" will think of the Red Eagle.
......
Of course, there are many ways to work out a situation. How to study the theory of "using potentials" and how to show us in a simple and easy way ways to exploit potentials, exploit potentials, generate momentum, reap the potential, and imperish power is worth digging.
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