The home appliance market is brilliant, with a wide variety of products, satisfying the wide range of consumer demand. But at the same time, with the increasingly fierce competition in the market, there are also many problems emerging in the home appliance market.
The current home appliance market has become a hard-hit area where the concept of technology is hyping. According to a survey conducted by the Air-Conditioning and Refrigeration Market, air conditioners have negative ions, photocatalysts, oxygen bars, light waves, and ventilations, refrigerators have nanometers and vitamins, washing machines have ozone and silver ions, and microwave ovens have purple light. Waves of light; there are energy-efficient as the selling point of inverter air conditioners, inverter refrigerators ... ... and even some manufacturers to use the basic air-conditioning function is also used as a new concept hype, the result is that consumers are confused by these concepts flickered.
A TV can watch programs, but also can use the remote control to play somatosensory games; a washing machine like a computer, you can automatically program for yourself; a refrigerator with a screen, you can download the recipes online ... ... as technology advances, home appliances Products are given more and more features. What functions can be really needed by consumers in the end. Can a simple function stack bring personalized experience to consumers?
Cooling Express reporter found in a number of appliance stores stroll around, "3D", "inverter" and other keywords seem to be the most "in" vocabulary of the current home appliance industry, various categories of household appliances as long as the squat on these terms, can Let the product add a lot of selling points. In addition, various emerging terms such as “smart network TVâ€, “capacityâ€, “dynamic heating technology†and others are also dazzling.
However, consumers said that the new terminology of home appliances has been updated too quickly and they have been tangled up. Faced with various products on the market, I do not know how to choose.
A salesman said that all types of high-tech packaging for home appliances are indeed easier to sell than many ordinary home appliances. “A lot of consumers are only going to buy a product with ordinary functions, but they can't help but compare product features and sales promotion. After picking left and right, we bought products that are popular in the market with high-tech features.†She also admitted that “a lot of consumers buy products without fully understanding whether the functions of the products are needed or practical. It's up."
Faced with the ever-changing "high-tech" technology and the unpredictable price war, experts in the air-conditioning and refrigeration market reminded consumers not to be impulsive, and to rationally face special functional needs, they must inquire about and ask more questions when purchasing goods. After realizing the product's attributes and functions, you can purchase products according to your own needs.
The current home appliance market has become a hard-hit area where the concept of technology is hyping. According to a survey conducted by the Air-Conditioning and Refrigeration Market, air conditioners have negative ions, photocatalysts, oxygen bars, light waves, and ventilations, refrigerators have nanometers and vitamins, washing machines have ozone and silver ions, and microwave ovens have purple light. Waves of light; there are energy-efficient as the selling point of inverter air conditioners, inverter refrigerators ... ... and even some manufacturers to use the basic air-conditioning function is also used as a new concept hype, the result is that consumers are confused by these concepts flickered.
A TV can watch programs, but also can use the remote control to play somatosensory games; a washing machine like a computer, you can automatically program for yourself; a refrigerator with a screen, you can download the recipes online ... ... as technology advances, home appliances Products are given more and more features. What functions can be really needed by consumers in the end. Can a simple function stack bring personalized experience to consumers?
Cooling Express reporter found in a number of appliance stores stroll around, "3D", "inverter" and other keywords seem to be the most "in" vocabulary of the current home appliance industry, various categories of household appliances as long as the squat on these terms, can Let the product add a lot of selling points. In addition, various emerging terms such as “smart network TVâ€, “capacityâ€, “dynamic heating technology†and others are also dazzling.
However, consumers said that the new terminology of home appliances has been updated too quickly and they have been tangled up. Faced with various products on the market, I do not know how to choose.
A salesman said that all types of high-tech packaging for home appliances are indeed easier to sell than many ordinary home appliances. “A lot of consumers are only going to buy a product with ordinary functions, but they can't help but compare product features and sales promotion. After picking left and right, we bought products that are popular in the market with high-tech features.†She also admitted that “a lot of consumers buy products without fully understanding whether the functions of the products are needed or practical. It's up."
Faced with the ever-changing "high-tech" technology and the unpredictable price war, experts in the air-conditioning and refrigeration market reminded consumers not to be impulsive, and to rationally face special functional needs, they must inquire about and ask more questions when purchasing goods. After realizing the product's attributes and functions, you can purchase products according to your own needs.
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