[Source: "High-tech LED-technology and application" May issue]
In 2008, the world-famous Beijing Olympic Games attracted the attention of the whole world. As a new generation of light source, LED has also attracted the attention of the world with the Olympics as an opportunity. It has become an industry in which capital markets compete for investment. With more than ten years of marketing planning experience, Ye Guangkai's sensitive smell of LED will be a great cake. So in the year after that, in 2009, with the enthusiasm for the sunrise industry of LED, Ye Guangkai began his career in the LED industry from Shenzhen to Shenzhen.
After leaving the world's top 500 companies that have been engaged for more than a decade, they have entered a new field. Everything is still unknown. Not many people can have such courage and courage. Ye Guangkai and his Guangmai Technology Company have come to this day and have witnessed too many business situations. Since last year, the LED packaging market situation has plummeted, profits have continued to fall, and a large number of packaging manufacturers have closed down. For Guangmai Technology, which is dominated by high-power light source packaging, such a grim situation has to be said to be a big test.
Cut in: Position the mid-to-high end, open the market
Because of years of experience in marketing, Ye Guangkai knows the importance of market positioning to a company. Since the establishment of Guangmai Technology in Shenzhen in 2009, Ye Guangkai has determined the positioning of high-end products. "Low-end materials, low-end quality, ultra-low price and rapid occupation of the low-end market are not the positioning of our company. We must work hard on quality and technology, and high-quality and high-quality is the king." Ye Guangkai explained.
In the mid-to-high-end market, it is necessary to make good use of raw materials. It is understood that the raw materials and equipment used by Guangmai Technology are all from large enterprises with mature technology and quality assurance. Ye Guangkai introduced the equipment of Guangmai Technology to the reporter, such as the imported ASM solid crystal machine, the US KS welding crystal machine, and the Japanese Musashi's dispensing machine. These are all new automatic assembly line equipment. Light pulse does not use second-hand equipment to reduce costs for production. Although the new equipment in the United States will be ten times more expensive than used equipment, its stability and accuracy are much better than the second-hand equipment that has been eliminated from South Korea and Japan. "Good products need good equipment to support," Ye Guangkai said.
(unfinished)
For more information, please refer to the May issue of "High- tech LED- Technology and Applications" magazine.
In 2008, the world-famous Beijing Olympic Games attracted the attention of the whole world. As a new generation of light source, LED has also attracted the attention of the world with the Olympics as an opportunity. It has become an industry in which capital markets compete for investment. With more than ten years of marketing planning experience, Ye Guangkai's sensitive smell of LED will be a great cake. So in the year after that, in 2009, with the enthusiasm for the sunrise industry of LED, Ye Guangkai began his career in the LED industry from Shenzhen to Shenzhen.
After leaving the world's top 500 companies that have been engaged for more than a decade, they have entered a new field. Everything is still unknown. Not many people can have such courage and courage. Ye Guangkai and his Guangmai Technology Company have come to this day and have witnessed too many business situations. Since last year, the LED packaging market situation has plummeted, profits have continued to fall, and a large number of packaging manufacturers have closed down. For Guangmai Technology, which is dominated by high-power light source packaging, such a grim situation has to be said to be a big test.
Cut in: Position the mid-to-high end, open the market
Because of years of experience in marketing, Ye Guangkai knows the importance of market positioning to a company. Since the establishment of Guangmai Technology in Shenzhen in 2009, Ye Guangkai has determined the positioning of high-end products. "Low-end materials, low-end quality, ultra-low price and rapid occupation of the low-end market are not the positioning of our company. We must work hard on quality and technology, and high-quality and high-quality is the king." Ye Guangkai explained.
In the mid-to-high-end market, it is necessary to make good use of raw materials. It is understood that the raw materials and equipment used by Guangmai Technology are all from large enterprises with mature technology and quality assurance. Ye Guangkai introduced the equipment of Guangmai Technology to the reporter, such as the imported ASM solid crystal machine, the US KS welding crystal machine, and the Japanese Musashi's dispensing machine. These are all new automatic assembly line equipment. Light pulse does not use second-hand equipment to reduce costs for production. Although the new equipment in the United States will be ten times more expensive than used equipment, its stability and accuracy are much better than the second-hand equipment that has been eliminated from South Korea and Japan. "Good products need good equipment to support," Ye Guangkai said.
(unfinished)
For more information, please refer to the May issue of "High- tech LED- Technology and Applications" magazine.
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