Editor's Note: The common features of export-oriented lighting companies are: large production capacity, strong production capacity, high efficiency in supply chain integration management, stable long-term customer base, stable profit and high standardization of operation. However, with the acceleration of the international integration competition pattern, the export profits have become increasingly thin in the competition, and the follow-up force of competition has been decreasing year by year.
Haier Zhang Ruimin said: "Do not do domestic instability, do not do foreign is not strong." Domestic large-scale export lamp enterprises have completed the accumulation of funds and technology in the long-term market experience. From the long-term development, it is an inevitable trend to return to the domestic opportunity to create its own brand. On the one hand, the concentration of foreign lighting industry is high, the domestic lighting industry is in an excessively competitive situation, the concentration is low, and the secondary integration of the industry is imminent. On the other hand, external factors have accelerated the integration process in the domestic lighting industry. The slowdown in exports has made the domestic market increasingly competitive. Uninterrupted "anti-dumping" and the appreciation of the renminbi will reduce the profitability of exporting light enterprises. The competitive situation and the magic of industrial profit sources have forced exporting light companies to think strategically: "How to switch from export to domestic sales" Inflection point proposition.
"eight major changes" worry
1. The product manufacturer changes to the brand operator;
2. The transformation from single production management to integrated resource management;
3. The transformation of a single order-type production enterprise to a multi-brand marketing enterprise;
4. The transformation of word-of-mouth communication in the international industry to domestic integrated marketing communication;
5. The relative standard process of the international market environment has changed to the absolute complexity of the domestic market environment;
6. The relative single-fixation of foreign customer demand and the variety of small-volume demand for domestic customers are absolutely diversified.
7. The internationalization of "foreign guns" (standardized operations) to the localization of "earth cannons" (multiple change operations);
8, management professional formatter decision-making style to the boss-centered sensibility strategy to change the wisdom of decision-making style.
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