E-mail marketing is an online marketing method that sends product advertisements to the owner of an e-mail. Use this marketing model must be cautious! If the audience does not subscribe to your product information, then it is to make everyone very angry spam. Domestic laws have not yet been introduced, but the trend shows that in the near future, sending spam will be illegal. In the United States, where the information industry is most developed, in 2003 President Bush signed an "Anti-Spam Act." Violators will be penalized at a maximum of US $ 10,000 each time and will be posted to the Federal Trade Committee.
Of course, legitimate email marketing can bring you considerable sales revenue and increase customer loyalty. But the premise is that the audience has left an e-mail address on your website, indicating that they are willing to obtain your relevant product information. For these users, you should operate carefully. Because you are willing to subscribe to the potential customers who are interested in your products or services, some are your old customers. Sending new products or discounts to these users regularly can greatly increase their loyalty. However, one thing to note is that strictly adhere to their personal privacy and do not disclose their information to third parties. Also, you shouldn’t send emails to them too often. It is generally best to use it once every two months.
E-mail marketing seems to be a very cost-effective online marketing tool. After all, the cost is completely acceptable to SMEs. Many people have received e-mail advertisements similar to “200 million email addresses + 100 software accounts for only x hundred dollars†and they have received one every few days. If your product is a popular consumer product, hire an employee dedicated to advertising, even if the 0.007% response rate, you may receive thousands or even tens of thousands of orders!
It looks like the return on investment is good, but it's not the case, because these addresses are searched from the Internet using the relevant "mail search software" or from the dictionary. First, the efficiency of these e-mail addresses is generally less than 30%, that is, more than 70% of "xxx@xxx" is no longer used; second, these e-mail account providers such as Sina, Sohu, etc. because of "anti-spam" "Email" policy or keep their own mail advertisements and block spam mailings, you can only send 30 to 100 emails to "" or "" account every day, all over-returned. What's even worse is AOL in the United States. If you send more than xxx emails at a certain time, you can never get in.
Second, in addition to the postal address, these postal addresses generally do not contain any personal, professional, educational, and interest information of the account owner. Your ads can only be distributed blindly and untargeted. Although your ad may reach some consumers who are interested in your product, most of them are not your target customer group. Your advertising may annoy many and many people and affect your company’s reputation.
Furthermore, your competitors or other companies can do the same for you. This allows each e-mail address posted on the Internet to receive several or even dozens of advertisements every day. As a result, consumers generally delete them without looking at them, and they set it as spam by formulating mail rules and go directly to the trash.
Last but not least, such mass advertising without user consent may be illegal in the near future. In the United States, where the information industry is more developed, President Bush signed an anti-spam bill in 2003. Violators will be fined or even revoked business licenses.
In spite of this, many businesses are still happy to continue to promote their products through advertising mail. In fact, many well-known domestic companies are sending a lot of spam without user consent. We do not encourage you to do the same. If you must use email to deliver advertisements, we suggest that you send targeted emails with your consent.
First of all, on their website, provide the "subscribe to the latest product or related information" and "to recommend to a friend" button, so that interested users can enter their own email address to subscribe to their products or service information of interest. Indicate that you will not sell or e-mail their address to others and insist on doing so.
Second, send product information or "advertisements" to these users on a regular basis. But don't sell your products naked, but provide useful information: new products, discounts, or free information.
Note: There is a choice for return mail. That is, if these users are no longer interested in your information, you should remove them from your list.
Rating: This looks like a huge amount of mail advertising, but the effect is very obvious. Because only users who are interested in your product will subscribe. According to Microdi's research, about 60% of subscribers are interested in your company's new products or related discounts. The ultimate purchase of up to 22%. If you have a total of 1,000 user subscriptions, that is 220 people may purchase your product. This number is equivalent to you sending 3 million untargeted spam. In addition, you maintain your good reputation, not to mention being sued.
Related concepts 1: Opt-in
The most common word in the foreign e-mail marketing industry is to voluntarily choose to join a company or website mailing list and subscribe to relevant product information.
For users, they can receive regular product or service information they are interested in. For merchants, it is an excellent sales lead, because these subscribers are either old customers or potential new users interested in their products. Managing these accumulated user lists will create a lot of revenue.
Unlike other large-scale group advertisements, sending relevant product information (or advertisements) to these users is legal and ethical. No country or region will be punished by law.
Related Concept 2: Opt-out
Opt-in's antonym, that is, users are not interested in a certain product or service in deciding an e-mail. While engaged in the establishment of the Opt-in list, this option should also be provided to the user, otherwise it will be treated as spam.
Related Concept 3: Newsletter
Newsletter literally translated into Chinese is called news. It is a common word in email marketing. In fact, it is the product information or product-related information that is regularly sent to the subscribers (opt-in rep). For example, a website that sells cold medicines may send subscribers information about how to prevent colds each time the weather gets cold.
The trick to making a Newsletter is to avoid sending naked ads.