[Source: LED Engineering's "LED lighting channel" 2013 the fourth period (total of 40) reporter / Zhanglu Dan]
Say goodbye
“LED home lighting is still dominated by auxiliary lighting and decorative lighting. Small-power products such as 3W downlights perform well, but they are still not enough to compete with traditional home lighting products.†Gao Yongquan, general manager of Minghao Lighting, told reporters.
Although many dealers are optimistic about the LED home lighting market, energy-saving lamps are still the main source of light in their stores. The proportion of LED light sources is less than 10%. LED home lighting products will not be easily invested in large quantities, because LED home lighting has not yet become a mountain city. The people's first choice, the price and the uneven quality are the "culprits" that cause the market to be screaming. The reporter interviewed some consumers randomly in the lighting city. Almost all consumers know about LED lighting products. They also know that they are new energy-saving products launched in the past two years. The information is mainly from the recommendation introduction of friends and lighting city sales staff.
When asked if LED lighting products should be selected as home lighting, more than half of the consumers would be silent immediately, and a small number of consumers said they would try it in a small range.
This also confirms the words of Gao Yongquan, the general manager of Minghao Lighting. Consumers buy low-power downlights, spotlights for hidden light and background light to adjust the atmosphere and local embellishment, or try to buy crystal chandeliers and lanterns. The attitude of purchasing three LED tail-blown bubbles, the overall use of LED products in home lighting is very small.
"The price of cheap products is too fast. As far as I know, some mirror headlights have had obvious light decay in only half a year. Even some product drivers will have problems. To be honest, I have no confidence in recommending LEDs to consumers. Product." General Manager Gao Yongquan said.
He added, "A penny is a truth at any time, consumers understand, but the quality of products is expensive, ordinary consumers can only be discouraged. Take 3W downlight as an example, the price is from Every three to forty to one hundred yuan, consumers from the perspective of saving upfront costs or their own spending power, choose the price of the people's products, once the quality problems, the power of word of mouth can not be underestimated, it is difficult to have repeat customers ."
Jiangbei LED sales are good
A Shimen Bridge across the Jialing River connects Shapingba District and Jiangbei District. It is the two areas separated by this river. The performance of the LED home lighting market can be described as “two days of ice and fireâ€.
The reporter visited the main lighting city in these two areas. In general, the lighting city merchants in Jiangbei District are quite reassured about the LED home lighting market. The proportion of LED light sources is high and the sales are good. However, the confidence of the lighting city in Shapingba District is slightly insufficient. Many merchants express LEDs. The products are not sold, and the LED products exhibited in the form of small showcases are more like embellishments, and more are designed to increase the sales of the stores.
The person in charge of the IKEA lighting in Jiangbei District told the reporter that the proportion of LED light source in the store is about 60%. The simple and elegant LED crystal ceiling lamp, the LED lighting LED lamp and the spotlight occupy half of the store. The reporter noticed that in less than half an hour, the store has received ten arrays of customers, the person in charge told reporters that this is normal.
The person in charge of Mingjia Lighting, also located in Jiangbei District, said that the store mainly operates traditional chandeliers, and the LED light source is also mainly used as a light source, accounting for about 75%.
In Jiangbei District, shops such as this are everywhere. In the home lighting sector or with LED light source, or LED crystal ceiling lamp as the main product, the market responded positively.
However, the lighting city merchants in the Shapingba District have expressed that they are exhibiting LED products only to provide consumers with a choice.
Xu Ke, manager of the store in Shapingba District, Chongqing Fashion Lighting Hall, said: "We set up this special store mainly to radiate the Shapingba area, which is convenient for dealers in the region to deliver goods. Consumers who come to buy home lighting products still prefer traditional light sources. Because a Philips 3W LED downlight is priced at around $100."
Chen Xuantong, the person in charge of the BBK lighting in the Shapingba District, joked: "You see the market is cold and clear, the fierce competition in the lighting market can be said to be fierce. How many businesses are hard to support now. The sales of traditional lighting products are not good, more Don't mention LED products, and there is no LED brand with full appeal in Chongqing. The products are mixed, and whoever has the price advantage will have sales."
So why is there such a strong contrast between the two regional markets just across the river? The words of General Manager Gao Yongquan may have revealed the suffering of Shapingba dealers. “The awareness of the lighting city in Jiangbei District is high in the market, and consumers in Shapingba District have gone to Jiangbei District.â€
LED tube spotlights are selling well
Nowadays, people's demand for home lighting products has not only stayed on the simple level of “illuminating indoorsâ€, but also lamps that are both energy-saving and can adjust the atmosphere. LED lighting products can meet these needs, especially in the indoor atmosphere adjustment, LED tube spotlights grabbed the limelight.
When the reporter visited the market as a consumer, it was found that almost all lighting shop sales staff highly recommended LED spotlights as hidden light sources and background light sources. More than 80% of the main lighting products are still recommended with traditional chandeliers and ceiling lamps.
At the same time, according to the reporter's observation, there are only a handful of merchants selling LED ceiling lamps and panel lights in the Chongqing market. Even the number of merchants selling such products is not much, roughly estimated at less than 5%.
However, LED spotlights have very different situations. It is no exaggeration to say that as long as it is a place to sell lights, 90% can see the LED spotlights. So what exactly affects the sales of LED lighting products?
Price and quality are the most concerned topics for consumers. In the final analysis, it is the issue of cost performance. Consumers hope that the price of LED lighting products will drop again and again, while worrying about price decline and quality will decline.
General Manager Gao Yongquan said: "I think the market should be shuffled and the low-end products should be eliminated as soon as possible. The winning middle and high-end LED lighting products can only be worthy of the title of 'high-tech products'. Some people say that the price is high, the high-end market, the bungalow villa area The demand is not small, but in fact the consumer's heart is the most elusive. Once the villa owners have purchased the lamps to pick up the ordinary lamps, even more ordinary than the lamps used in ordinary households."
Chen Xuantong, the person in charge of BBK lighting, sighed. "There is a mix of fish and dragons. It is the main feature of the current LED home lighting market in Chongqing. The price that is several times higher than that of ordinary lamps is still an insurmountable ambition for consumers. LED products, I am afraid I have to wait for three or five years."
Say goodbye
“LED home lighting is still dominated by auxiliary lighting and decorative lighting. Small-power products such as 3W downlights perform well, but they are still not enough to compete with traditional home lighting products.†Gao Yongquan, general manager of Minghao Lighting, told reporters.
Although many dealers are optimistic about the LED home lighting market, energy-saving lamps are still the main source of light in their stores. The proportion of LED light sources is less than 10%. LED home lighting products will not be easily invested in large quantities, because LED home lighting has not yet become a mountain city. The people's first choice, the price and the uneven quality are the "culprits" that cause the market to be screaming. The reporter interviewed some consumers randomly in the lighting city. Almost all consumers know about LED lighting products. They also know that they are new energy-saving products launched in the past two years. The information is mainly from the recommendation introduction of friends and lighting city sales staff.
When asked if LED lighting products should be selected as home lighting, more than half of the consumers would be silent immediately, and a small number of consumers said they would try it in a small range.
This also confirms the words of Gao Yongquan, the general manager of Minghao Lighting. Consumers buy low-power downlights, spotlights for hidden light and background light to adjust the atmosphere and local embellishment, or try to buy crystal chandeliers and lanterns. The attitude of purchasing three LED tail-blown bubbles, the overall use of LED products in home lighting is very small.
"The price of cheap products is too fast. As far as I know, some mirror headlights have had obvious light decay in only half a year. Even some product drivers will have problems. To be honest, I have no confidence in recommending LEDs to consumers. Product." General Manager Gao Yongquan said.
He added, "A penny is a truth at any time, consumers understand, but the quality of products is expensive, ordinary consumers can only be discouraged. Take 3W downlight as an example, the price is from Every three to forty to one hundred yuan, consumers from the perspective of saving upfront costs or their own spending power, choose the price of the people's products, once the quality problems, the power of word of mouth can not be underestimated, it is difficult to have repeat customers ."
Jiangbei LED sales are good
A Shimen Bridge across the Jialing River connects Shapingba District and Jiangbei District. It is the two areas separated by this river. The performance of the LED home lighting market can be described as “two days of ice and fireâ€.
The reporter visited the main lighting city in these two areas. In general, the lighting city merchants in Jiangbei District are quite reassured about the LED home lighting market. The proportion of LED light sources is high and the sales are good. However, the confidence of the lighting city in Shapingba District is slightly insufficient. Many merchants express LEDs. The products are not sold, and the LED products exhibited in the form of small showcases are more like embellishments, and more are designed to increase the sales of the stores.
The person in charge of the IKEA lighting in Jiangbei District told the reporter that the proportion of LED light source in the store is about 60%. The simple and elegant LED crystal ceiling lamp, the LED lighting LED lamp and the spotlight occupy half of the store. The reporter noticed that in less than half an hour, the store has received ten arrays of customers, the person in charge told reporters that this is normal.
The person in charge of Mingjia Lighting, also located in Jiangbei District, said that the store mainly operates traditional chandeliers, and the LED light source is also mainly used as a light source, accounting for about 75%.
In Jiangbei District, shops such as this are everywhere. In the home lighting sector or with LED light source, or LED crystal ceiling lamp as the main product, the market responded positively.
However, the lighting city merchants in the Shapingba District have expressed that they are exhibiting LED products only to provide consumers with a choice.
Xu Ke, manager of the store in Shapingba District, Chongqing Fashion Lighting Hall, said: "We set up this special store mainly to radiate the Shapingba area, which is convenient for dealers in the region to deliver goods. Consumers who come to buy home lighting products still prefer traditional light sources. Because a Philips 3W LED downlight is priced at around $100."
Chen Xuantong, the person in charge of the BBK lighting in the Shapingba District, joked: "You see the market is cold and clear, the fierce competition in the lighting market can be said to be fierce. How many businesses are hard to support now. The sales of traditional lighting products are not good, more Don't mention LED products, and there is no LED brand with full appeal in Chongqing. The products are mixed, and whoever has the price advantage will have sales."
So why is there such a strong contrast between the two regional markets just across the river? The words of General Manager Gao Yongquan may have revealed the suffering of Shapingba dealers. “The awareness of the lighting city in Jiangbei District is high in the market, and consumers in Shapingba District have gone to Jiangbei District.â€
LED tube spotlights are selling well
Nowadays, people's demand for home lighting products has not only stayed on the simple level of “illuminating indoorsâ€, but also lamps that are both energy-saving and can adjust the atmosphere. LED lighting products can meet these needs, especially in the indoor atmosphere adjustment, LED tube spotlights grabbed the limelight.
When the reporter visited the market as a consumer, it was found that almost all lighting shop sales staff highly recommended LED spotlights as hidden light sources and background light sources. More than 80% of the main lighting products are still recommended with traditional chandeliers and ceiling lamps.
At the same time, according to the reporter's observation, there are only a handful of merchants selling LED ceiling lamps and panel lights in the Chongqing market. Even the number of merchants selling such products is not much, roughly estimated at less than 5%.
However, LED spotlights have very different situations. It is no exaggeration to say that as long as it is a place to sell lights, 90% can see the LED spotlights. So what exactly affects the sales of LED lighting products?
Price and quality are the most concerned topics for consumers. In the final analysis, it is the issue of cost performance. Consumers hope that the price of LED lighting products will drop again and again, while worrying about price decline and quality will decline.
General Manager Gao Yongquan said: "I think the market should be shuffled and the low-end products should be eliminated as soon as possible. The winning middle and high-end LED lighting products can only be worthy of the title of 'high-tech products'. Some people say that the price is high, the high-end market, the bungalow villa area The demand is not small, but in fact the consumer's heart is the most elusive. Once the villa owners have purchased the lamps to pick up the ordinary lamps, even more ordinary than the lamps used in ordinary households."
Chen Xuantong, the person in charge of BBK lighting, sighed. "There is a mix of fish and dragons. It is the main feature of the current LED home lighting market in Chongqing. The price that is several times higher than that of ordinary lamps is still an insurmountable ambition for consumers. LED products, I am afraid I have to wait for three or five years."
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