80% of the general lighting market is expected to open in the next eight years

Guangdong Kailesi Optoelectronics Technology Co., Ltd. Managing Director Wu Yongle

China Lighting Network: Please briefly explain the current situation of Kellogg's development?

Wu Yongle: At the present time, Kellers mainly focuses on the key layout of commercial lighting and outdoor street lighting and intelligent solutions for landscape projects. Based on the advantage gradient of the company's field, it creates its own unique sales channel and starts to establish its own e-commerce. The platform lays a solid foundation for its own brand.

China Lighting Network: MOD positioning high-end commercial lighting, which projects are currently applied?

Wu Yongle: We currently have applications in large chain store projects, hotel projects, and outdoor lighting projects.

China Lighting Network: What new products and technologies did Kailes bring to Guangzhou International Lighting Exhibition 2012 and can share with us?

Wu Yongle: The company recently introduced an LED concept lamp, which is more competitive with other products in terms of appearance and performance. Its appearance design is more compact, concise and integrated design; performance is higher and it has good stability Sex and energy efficiency. Technically, we have greatly improved the design of secondary light distribution, breakthrough in heat dissipation technology, and the application of the Internet, cloud computing, and power-driven intelligence.

China Lighting Network: It is understood that Kailes is gradually shifting from traditional lighting companies to LED lighting. At this stage, what proportion of the traditional lighting and LED lighting each occupy? How does the company deal with the R&D and marketing of the two generations of products?

Wu Yongle: At present, all governments are actively phasing out low-efficiency lighting products. The EU has completely banned the production or import of traditional incandescent lamps. China has also begun to promote energy-saving products on a large scale. With the continuous maturation of LED lighting technology and the support and orientation of national policies, many traditional lighting companies at home and abroad have invested in the development and production of semiconductor lighting. Therefore, we will make adjustments according to the market's response.

R&D and marketing of two generations of products We have evaluated the development trend and combined our own strengths, determined the direction and timing of efforts, and completed the transformation and upgrading of traditional lighting companies to LED lighting, and in the chairman Wu Zong’s Under the leadership of the company, the traditional lighting technology and LED lighting have been perfectly integrated to achieve breakthroughs and breakthroughs. The concept of LED lighting to create a healthy and beautiful life has been launched at home and abroad.

China Lighting Network: What differentiates Kellogg from the other lighting companies in the industry?

Wu Yongle: Our strengths are mainly in these areas:

Commercial lighting industry segment market high-end brand influence.

Strong manufacturing capabilities, efficient and rapid delivery of the supply chain system, long-term cooperation with first-line international brands and international industrial giants OEM.

Constantly pursue the frontier application technology and product innovation to achieve a new generation of high-tech intelligent, modular products.

As the main undertaking unit of the national and provincial strategic lighting industry, it is the main formulation enterprise of industrial national standards.

China Lighting Network: Looking ahead to 2012, what is Kellogg's strategic focus, including its marketing strategy, product positioning, and channel construction? Are there any changes in these areas?

Wu Yongle: Strategic focus: According to the development trend of the lighting industry, combined with company resources and its own conditions, the company has formulated ambitious medium and long-term development strategic plans, development paths and public listing goals. The focus will be on corporate governance, organizational system development, The phased objectives and operational measures are clearly defined in terms of core competence development and industrial chain integration. It is worth mentioning that the company is undertaking a number of national and provincial strategic emerging industry fund projects, participated in the formulation of 8 projects that meet the national standards, is undergoing a number of frontier core patent applications, increase investment in R&D, and track leading applications. Accelerate the launch of a new generation of high-tech, high value-added, intelligent and mold LED lighting products.

Marketing Strategy: The company is planning strategic brand promotion and cooperation in major domestic events, and has deployed the company to accelerate the construction of domestic channel network, channel coverage, and construction of the company's service platform.

Product positioning: The company focuses on high-end commercial lighting, hotel lighting, and outdoor lighting engineering products and intelligent overall solutions.

Construction of the channel: The current market layout of the company is divided into two aspects, international and domestic. In addition to consolidating markets in Europe and the Middle East and many countries and regions, the international market will increase the market expansion and network coverage in North America and South America; In addition to consolidating developed coastal regions and first-tier cities, the gradient-based propulsion strategy will increase the development and coverage of key cities in China's second-tier provincial capitals this year.

China Lighting Network: The patent warfare of lighting companies has been continuing. What do you think of this? In terms of patent rights protection, what does Kylax do?

Wu Yongle: View: Due to the variety of LED-related products and applications, the company has mastered technology development and intellectual property protection to ensure that the company's technological capabilities can continue to innovate. Therefore, in the protection of patents, it is also necessary to step up the development of patents while enhancing independent research and development. We must first cultivate the awareness of intellectual property rights, attach importance to intellectual property rights, and timely apply for registration of patented technology in a timely manner before it is possible to meet the patent war in the future.

Our approach is based on having a large number of patents and cross-licensing agreements with major LED companies, ultimately achieving technology independence and providing customers with unique products. We regard R&D as the future and regard the patent as competitive.

China Lighting Network: What do you think of the future trend of LED lighting industry?

Wu Yongle: The future trend has the following aspects:

1, LED lighting technology trends; As a single LED power is low, low brightness, not alone, for this purpose must be assembled together into a practical LED lighting system. However, there is still a certain distance between the requirements of white LEDs and general lighting, and there are many technical and cost issues that need urgent solution.

2, online shopping will become a new battlefield of LED lighting; according to the survey data of the China Consumers Association: With the 80, 90 after the Internet generation has gradually become the main consumer, the rapid development of online media, 52% of consumers that through the network to obtain lighting brand information Enough to explain the problem. The rapid growth of online shopping also provides a new possibility for the entire industry's sales channels.

3, LED lighting will be able to break the price problem within five years; LED lighting has many advantages, but it has been difficult to carry out promotion, it has always been unable to break through the cost of this difficult, high prices for ordinary people to stay away. Today, low-carbon technology has been widely promoted, LED lighting has been increasingly used in architecture, landscape and municipal engineering and other fields, and why the average family has such a large distance, it is because of the core technology of LED master In the hands of foreigners led to high domestic LED product prices.

4. 80% of the general lighting market is expected to open in the next eight years; the introduction of new national regulations and LED prices will make LED lighting systems more attractive to individual consumers and commercial buyers. The introduction of LED into indoor general lighting has attracted more and more attention. By 2020, LED will open about 70% to 80% of the general lighting market.