The air-conditioning market in 2018 is a completely different market: the era of diversified industries in the air-conditioning market is coming, the market share in the middle and high-end market is expanding, and the selling points of products are contending, which also brings new opportunities for brand development. Leading technology and understanding of consumers will be the foothold of the brand in the market in 2018. In this context, the commander air-conditioning is differentiated and positioned. In 2018, it launched an innovative technology that is as fast as 10 seconds and 10 degrees, bringing high-quality life experience to users and achieving steady growth in performance. According to the data of Aowei Cloud Network, the online performance of the commander air conditioner in the first quarter of 2018 increased by 220%, achieving double the performance and becoming the youngest brand in the industry.
In recent years, with the rejuvenation, fashion, and personalization of consumer groups, home appliance manufacturers are simultaneously standing on the new starting line to reconstruct new business boundaries and game rules. In the face of the 80s, 90s, and even 95s, the new main force that constitutes household appliances consumption, to create differentiated products and personalized products that can attract the market and consumers, has become the best breakthrough for commercial competition. Through the deep exploration of the needs of young users, the commander air conditioner reflects the concept of luxury and simplicity from the appearance or the display panel. The experience is closer to the details of life, enhance the use of intelligent convenience and comfort, and can create surprises inadvertently.
Speed ​​into new demand, command air conditioning as fast as 10 seconds 10 degrees
Take the past coaching air conditioning and Suning Tesco 2018 strategic cooperation conference, the on-site display of a variety of flagship products has let users feel the advanced thinking of the commander air conditioning in the market. Like the latest development of the hopping technology as fast as 10 seconds and 10 degrees, as long as the air conditioner is turned on, you can instantly experience the desired temperature, which truly brings the user an "out of the box" experience.
It seems to be a technological innovation, in fact, is the accurate grasp of the user's pain points by the commander air conditioner. After a large number of investigations by the commander R&D team, young users are more concerned about comfort, but also pay attention to the use experience and temperature regulation efficiency. A study by the China Household Electrical Appliances Research Institute shows that the temperature rise and fall factor of air conditioners is an important factor affecting the comfort of air conditioners. In response to this pain point, the commander air-conditioning innovation research and development "jump frequency technology", after the air conditioner starts normal air output, the wind temperature change rate can be more than 10 seconds 10 degrees, this technology has created the industry's fastest cooling and heating speed, Fully meet the user's needs.
Innovative experience interaction, creating young and new products for users
In the rapid rise of young consumers, the command of air conditioning and young people has enabled the renewal of young communities. For example, in the 2018 new product launch conference, the commander air conditioner simulated the speed of 10 seconds and 10 degrees by using the variable temperature leaf experiment, so that the green plant showed gray, green and yellow colors with the change of temperature. The user can witness the color change process of the leaves and experience the temperature changes of the commander air conditioner. In addition, the commander of the “Life Experience Officer†Sheng Yilun also came to the press conference to show the fans the color-changing leaves experiment, which also fully reflected the cross-border interaction between the commander and the star community.
Based on the community interaction to obtain user needs, the commander air-conditioning for the young people to create a series of high-value, high-quality air-conditioning new products, greatly meet the young users "lazy", "simplified" and "fast" life characteristics. For example, the 17-dB mute technology of the commander HAA air conditioner solves the noise problem for the user; HOME one-button comfort technology can automatically adjust the temperature and humidity by one button, greatly reducing the frequent temperature change setting. The burden. The commander air conditioner is firmly in the direction of the young home appliance market while keeping abreast of the “new blue sea†in the young home appliance market.
The industry believes that the commander air-conditioning accurately grasps the consumer demand of the young community, and builds a series of new products, new marketing and new interaction methods according to the pursuit of fashion and individuality of young people, achieving sustained and steady growth in performance. Create a new and new format and new market for the home appliance industry. It can be said that this is not only an oasis in the Red Sea of ​​the home appliance market, but also a powerful driving force for the continued growth of the air-conditioning.
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