In the first half of this year, with the further concentration of mobile phone brands, the competition of domestic mobile phones also revolved around the four major brands of Huawei, Xiaomi, OPPO, and vivo.
It is worth noting that with the shift in consumer purchase demand, the market strategies of the four major brand manufacturers this year have also changed compared with last year. It has gradually changed from a card slot thousand yuan model to a "light luxury flagship" model with excellent card slot "quantity and profit", which is a product in the price range of 2000 yuan to 2999 yuan.
And this interval will also become a battleground for mobile phone brands in the next two years.
OPPO's performance in the domestic market in the first half of this year is quite eye-catching. According to the statistics of the First Mobile Phone Industry Research Institute, OPPO's domestic shipments reached 38.47 million units in the first half of the year, ranking first.
Judging from the TOP10 best-selling models of Chinese mobile phones for 2000-2999 yuan released by the First Mobile Phone Research Institute in August, the four major brands (including Honor) dominate all the models on the list, including OPPO R15, HUAWEI nova3 and vivoX21. They are among the top three respectively. Although OPPO has only one model selected, its monthly sales volume is as high as 1.8 million units, which is far ahead of HUAWEI nova3 and vivoX21.
In addition, in August China’s 2000-2999 yuan mobile phone brand sales share, according to data from the First Mobile Phone Industry Research Institute, OPPO still tops the list, with a market share of 31%, surpassing vivo and Huawei’s 24.4%. And 21.9%.
Although Huawei announced in July that its global shipments exceeded 100 million units, two months earlier than last year, OPPO's performance in the domestic market is quite strong. According to statistics from the First Mobile Phone Industry Research Institute, OPPO's domestic shipments reached 38.47 million units in the first half of this year, still ranking first.
However, what is worrying is that OPPO's new machine R17 released in August this year was affected by the supply chain, which delayed the time to market and changed suppliers. The market performance in September may change.
The domestic mobile phone market has always been said to be "golden nine silver ten". After August, domestic mobile phone brands ushered in a peak of shipments and a period of intensive release of new products, especially when the new iPhone product was cold, it also gave domestic mobile phone brand manufacturers new Opportunities, to launch the final sprint this year, we may wait and see how the four major brand manufacturers rank this year.
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