There have always been various voices about VR real estate, but the emergence of new technologies must be beneficial to the development of the industry. Real estate is a heavy asset of the traditional industry. VR can just help it plug in its light wings. The two are perfectly combined. VR+ real estate is currently a very hot industry in the field of VR content production. However, due to the low popularity of VR and the slightly expensive cost, what is the prospect of VR + real estate? I have no way of knowing~ Today ARinChina invited the domestic VR content creative producer Xu Baohua, CEO of Shanghai Dingsheng Digital Technology Co., Ltd. to talk to us about VR real estate~
Crisis and opportunity coexist?ARC: As an established Internet company, it has started to test the waters in the VR field in recent years. Can you prove that you are more optimistic about the prospects of the VR industry?
Xu Baohua: VR represents a new way of visual performance. As a visual creative company with 15 years of experience, we must keep up with the iteration of hardware and keep up with the changes of the times to gain a firm foothold in the industry. For the prospect of VR, we pay more attention to the iterative situation of hardware.
From the perspective of content production, we have 15 years of rich industry experience, and we have formed a set of production standards that meet the needs of the industry from scene production to screen control. Based on this premise, we have more expectations for hardware iterations.
ARC: From the company profile, you see that your family has unique insights on VR real estate marketing. What are your thoughts on the combination of real estate and VR?
Xu Baohua: From the beginning of our establishment in 2003, we have used real estate visual creativity as our main business, and we can also say that we started with this. Because real estate production involves many scene-based performances, this is one of the reasons why we can better control scenes and pictures on the basis of VR.
In recent years, we have paid more attention to what visual performance can bring to traditional industries? From education to medical treatment, from industrial production to artistic performance. We discarded the traditional visual creative thinking, added more interactive displays, let everyone participate in it, and make marketing, education, and learning more interesting.
ARC: It is said that crises and opportunities coexist. In your opinion, what are the crises and opportunities faced by traditional visual performance companies?
Xu Baohua: From the perspective of the crisis faced by traditional visual creative companies, we are facing great challenges in the way we express our works and convey the information of our works. Traditional visual works are mainly "watching", and everyone's understanding of the work is inconsistent in the level and direction of understanding, and it cannot reach the ideal level that each work wants to express. Emerging visual works such as VR focus on "immersion and interaction". Through each individual going deep into the work for guided explanations, the information received by everyone is generally the same, and each work can be well understood. The level of expression conveys the correct information.
The opportunities are well understood. Compared with the various start-up companies that are currently in full swing in AR/VR and other industries, what we can lead is the experience in performance techniques and the degree of compatibility of the content with the industry.
ARC: As far as experience is concerned, can you predict the prospects of VR viewings? How should practitioners exert their efforts on the development of VR in the real estate industry?
Xu Baohua: With the intensification of competition in the real estate industry, traditional display methods such as floor plans, performance maps, sand tables, and model houses are far from being able to meet the needs of consumers. The biggest difference in VR viewing is the application of virtual reality technology to realize the spatial restoration, life restoration and creative restoration of the target real estate. Users can change various styles such as European, Chinese, and pastoral through personal experience and experience, or they can DIY the scenes by themselves. Match and create the style layout you want. From the perspective of real estate developers, the value brought by VR viewings lies in the time cost, space cost and personalized cost. The real estate industry gradually regards VR as a strategic standard, so VR viewings will become a major trend.
In the future, we will completely solve the two major pain points of user experience hardware and technology, and promote the development of the VR content market in the direction of production scale, process standardization, and branding. We will use content services as the core to promote the acceleration of value conversion in the VR industry.
ARC: In recent years, the VR+traditional industry model has quietly started. In which traditional field are you more optimistic about the development of VR? As a practitioner in the VR industry, what do you most want to say to users?
Xu Baohua: Compared with traditional shopping, VR shopping is a new way to meet people's shopping needs. Traditional online shopping shows most of the picture information, which is not perceptible or touchable. It is difficult to judge whether the clothes online are suitable. There is a pain point that is difficult to solve. The emergence of VR shopping precisely solves the shortcomings of online shopping and eliminates the embarrassment of "seller show" and "buyer show".
The emergence of VR shopping is a shopping revolution for retailers. Merchants can break the physical restrictions of shopping, send an entire store to consumers, and realize more interactive functions with consumers in the store. These technologies will Bring customers a more personalized consumption experience.
From the consumer's point of view, in VR shopping, they can actually see and touch the product they want to buy, and can choose the size, material, comfort, etc. of the item. This shopping method brings convenience and can Let consumers avoid spending money in inappropriate places, which also saves consumers time and money. With this novel VR shopping experience, consumers can go around the world without leaving home, and experience the fun of shopping and shopping.
In the future, we will start from the user's point of view and completely solve the problems of user experience, such as lack of quality content, equipment adaptation, hardware, scene limitations, and comfort, and greatly improve the user's interactive experience of VR, allowing more and more people Using and participating in VR, virtual reality technology will be the most important technology affecting people's daily life in the 21st century.
All In One Intel I3,I3 All In One Desktop,Pc All In One Core I3,Intel Core I3 All In One
Guangdong Elieken Electronic Technology Co.,Ltd. , https://www.elieken.com