On December 2nd, Beijing National Convention Center on December 2nd, Stormwind TV held the “Growing Wisdom - Superstorm TV Conference†at the Beijing National Convention Center. Three rose gold versions of the Storm Super TV were released. The advantages of splittable upgradeable TV host, rose gold full metal appearance, service-based UI based on large screen interaction, open platform content ecology, top performance hardware configuration, and strong after-sales service system have created a “reward†"The Struggle for Youth" stormed the television and also set a new standard for the Internet TV industry in all directions.
Following the baptism of 59 sets of precision molds and a large number of extreme process innovations, Storm Super TV finally came out. Among the many Internet TV brands, it is rare that they have spared no efforts to polish products. Stormy TV, also known as a living room crafts.
Internet service subversion, TVkit - TV host without tail
Other manufacturers generally define Internet services as content services, and Storm TV will also access the Internet for hardware. Storm Super TV adopts split design, which integrates core hardware such as CPU and GPU into a hot-pluggable TVkit (TV host), inserts it into the specified area on the back of the TV, and can upgrade the core hardware by pulling and inserting it. Split TVs currently on the market generally use a separate host and screen design, and require data lines to connect the screen and the host, greatly affecting the perception, and the overall operation is not convenient; and the pluggable design of Storm TVTVkit, Not only beautiful and convenient, but also get rid of the connection and other annoyance.
The local configuration of the Storm Super TV has reached the top allocation in its class, with no need to consider hardware upgrades for at least one to two years. Taking a 55-inch Superstorm TV as an example, it is equipped with a Cotex-A9 4-core 1.8GHz chip, a PC-class architecture processor, and a Mail-450 8-core GPU; it has powerful performance and supports full-format 4K including H.265. Hard decoding, and provides the cinematic HD visual experience through the fourth-generation ACM image enhancement engine; supplemented with 2GB DDR3 memory to ensure the smoothness of video and games; and has the industry's largest 16G flash memory, which can easily cache more than 10 high-definition the film.
Storm TV set December 7 as the “upgrade day†for Storm TV. Users can enjoy the benefits of a free upgrade to the host within three years of purchase. In the future, they can purchase the latest TVkit for their own TV upgrades at any time, so that TVs do not need to be eliminated.
Representing future big screen interactive service UI
Storm TV CEO Liu Yaoping pointed out: The development of Internet TV has gone through three stages. Among them, the Internet 1.0 television is represented by the Internet TVs made by traditional enterprises. Such TVs mainly rely on the functions of each generation as selling points. The interaction is complicated, the services are not sustainable, and the products and functions soon become obsolete. The Internet TV 2.0 TV represents the Internet. Business Internet TV. The UI of this type of TV is a design-type interaction logic, rather than a natural-type large-screen interaction. It regards products as intelligent hardware and loses the quality and brand aesthetics of TV as a large-scale home product. The core concept of Internet TV 3.0 is Should be "based on Internet services to make products." Based on this concept, Storm TV independently developed a dedicated service UI - Wind UI.
The traditional Internet TV UI is basically a stack of icons and color blocks. The visual effects are rigid and mainly based on design thinking rather than natural interaction logic. Therefore, it is inconvenient to operate. Storm TV's new interactive system wind UI, the main design philosophy is about nature and intuition. The entire operation interface is exquisitely beautiful, and the 3D engine that is willing to work with the laws of physics allows the wind UI to run at a fast speed, making the entire control screen extremely spiritual.
In addition to visual enjoyment, Wind UI can also provide user-like content based on user needs and habits. At present, although many manufacturers claim that they have a huge amount of video resources, in fact, the user's pain points have already changed from "nothing to see" to "do not know what to look for." Wind UI represents the development direction of the Internet TV UI in the future, that is, it helps users to avoid meaningless information and enhance the user experience through operations and system services.
The speed of the wind UI broadcast mode, has broken the static image text preview mode, when previewing the video when the background is the movie's highlight video, a plan to play. The carousel will play 724 hours of selected videos in turn, avoiding user selection difficulties. In addition, the original biu key can also realize one-touch direct customization page.
In the invisible place, the wind UI is also excellent. The intelligent allocation mechanism can intelligently allocate the number of CPU cores, balance the system load and system performance, and the power consumption of the system according to the specific conditions of the system operation, and implement and regulate the CPU frequency; the intelligent early warning mechanism can monitor the actual running status of the system in real time and quickly discover potentials. Problems are uploaded to the cloud for analysis and processing, and big data can be quickly located and resolved.
No ultimate audiovisual
In the audiovisual experience of TV, Superstorm TV adopts the industry's top 4K screen, NTSC color coverage rate as high as 89% (the industry generally does not exceed 85%), in the contrast, brightness, speed of response, color performance, and overall optimization; In the aspect of image quality processing, Superstorm TV also has a stormy left-eye patented technology, combined with ACM Gen-4 and the new super-scaler algorithm, for still images, dynamic images, and high-speed images. Real-time calculation and pixel-level optimization based on 4K screen greatly improves the output quality of 4K video images.
In terms of sound quality, the integrated sound bar of Stormwind TV uses a symmetric passive filter architecture to make the sound more precise and smooth. The unique “Right Thinking Ear†combines dbx-tv intelligent sound system with advanced digital audio technology and several Emmy awards. It can automatically switch the most suitable sound mode according to the current viewing content and accurately convey the accurate sound pattern. The beauty of the scene, even in a limited room space, can provide a strong 3D surround sound, showing a strong sense of audio and video presence.
In the place where users can't notice, the ultimate pursuit of Superstorm TV can still be seen. The "intelligent key" on the side of the fuselage adopts a five-in-one high-precision rocker and is made of 5mil pure gold. The user can perform functions such as volume switching, channel switching, standby, etc. by shaking and pressing, and can no longer confirm the trouble of the keys. The original “biu~ key†on the remote control allows the user to customize the associated page and achieve one-touch return. It is extremely user-friendly.
Extensive open platform content ecology
As an important part of Storm Entertainment’s DT Entertainment Strategy, Storm TV has created an open platform content ecosystem and has super strong content advantages. It has used the central Galaxy Internet TV integrated broadcast control platform to integrate the Central People's Broadcasting Station and Jiangsu Radio and Television. Total station and iQIYI, PPS, Film Network, Aofei Animation, etc. 500,000 hours of content, massive HD resources can be seen from time to time, including 9600+ movies, 73,000+ hours TV series, 75,000+ hours variety show, 1000+ hours documentary, 35,000 + Anime, 400,000 first CD-class/24-bit high-fidelity music, 10,000+ games, and also enjoy the first-ever experience of Aofei animation and animation. According to incomplete statistics, the audio and video content has exceeded 500,000 hours, leading the industry and continuing Update.
A TV with a youthful spirit: The price of lumpy waist makes more people experience
Talking about the R&D of Raptor TV, Liu Yaoping, CEO of Storm TV, said: “We have been advocating the youthful struggle. When young people are fighting, they have reason to reward themselves for a well-polished TV. Come for them."
For the Storm R&D team, it is not easy to develop a TV that rewards youth. Because TVs cover more processes and are more difficult, there are many pioneering attempts in the appearance, UI, and content of storm TVs. For this reason, the R&D team has to work overtime to solve problems. A core member of the R&D team has just been engaged this year. It was originally scheduled to hold a wedding banquet in the first half of the year and the deposit for the hotel was paid. However, in order to ensure the quality of the products, he worked overtime until late at night. Not only did he have no time to get along with his fiancée, and the wedding date was not Not all have been postponed twice. In the end, he decided to hold the wedding after the product launch, and he also suggested that the wedding would continue to work the next day.
Prior to this, Liu Yaoping, the CEO of Storm TV, once mentioned in the long blog post titled "Thinking Clearly, and Wrestling," that we must use "respecting users and curiosity to make products." In order to have a better experience for the "strateging youth", Storm TV is not only extremely demanding in terms of products, but also very sincere in pricing. "The 55-inch TV with a traditional brand of metal fuselage will generally sell for 8,999 yuan, and the Superstorm TV will also be 55-inch, with an increase in split upgrades. With 16G of large memory, it will only sell for 4,398 yuan. It can be said that it is the price of money. In order to allow more young people to experience the ultimate television experience, Liu Yaoping said at the scene. Also worth mentioning is that many manufacturers will charge the base and other accessories at no cost, while the Superstorm TV not only does not charge the base fee, but also provides consumers with a free TVkit upgrade opportunities. Therefore, it can be said that Superstorm TV is not only technologically advanced but also extremely cost-effective.
In addition to the pricing strategy, Storm Super TV can be described as meticulous after-sales service. With the strong logistics and service network of the shareholders of Riyoushun, Storm TV has tens of thousands of service points nationwide, providing professional door-to-door service for the first time, allowing users to enjoy the exclusive one-stop premium service across the entire network. Boldly adopted the policy of free logistics, installation fees, and no-repair for the first year so that the customer service experience has reached a new height.
In the top-level configuration and premium services, Storm TV's innovative Internet Factory Customization Platform (C2M2C) also provides users with personalized customization services, again embodying the concept of Storm TV's "Internet-based services to make products" Internet TV 3.0. .
“Our first generation, third generation of other people,†Feng Feng CEO CEO Feng Xin is more confident to show his products and the comparison of his friends. Indeed, with the mission of “rewarding the youthâ€, Storm Super TV not only provides a comprehensive upgrade experience for the majority of users, but also sets a new benchmark for the Internet TV industry in all directions.
Photo: Storm Super TV: Metal body, split upgrade, Internet TV
The three rose gold TVs are 42-inch, 50-inch, and 55-inch, which are priced at 2,598 yuan, 3,598 yuan and 4,398 yuan respectively. They are scheduled to open at 17:00 on December 2 at Stormwind TV official website and Jingdong Mall, December 11. 22 officially started selling. Among them, Jingdong Mall (jd.com) can enjoy free bookings; Storm TV official website provides 99 Yuan to 199 Yuan for booking services; in addition, all users of the first product purchases are given one month of storm TV VIP membership, February 8, 2016. Previously purchased users can also enjoy a free upgrade of VIP services within 3 years after 1 year (December 7th is the upgrade day).
Photo: Storm Super TV prices
Photo: Thunderstorm TV reservation from 17:00 on December 2
“To make a television that is worthy of the struggle, we must really respect products, respect users, and understand fear. It must first be 'more TV', it is an ultimate TV, and it needs 'more Internet'. Provide consumers with unexpected surprises," said Feng Xin, CEO of Storm Technology. At the conference site, from the constant sigh of praise, Superstorm TV won the honor given by the audience.
All-metal rose gold Challenge industry process limit
As far as the TV itself is concerned, appearance materials are the first priority. Storm Super TV has boldly adopted an all-metal rose gold design. This seemingly simple innovation actually has extremely high technological requirements. In order to match harmonious rose gold with four different materials, the R&D team has gone through hundreds of trials, and finally adopted four kinds of limit processes: frame—one folding bending drill for aluminum-magnesium alloy, rose gold anodized; - High temperature melting die casting, pure manual polishing, rose gold plating; through sound network - steel plated galvanized one punch drilling, rose gold paint; back plate - steel stamping drill, high temperature hot stamping.
Picture: Storm Super TV
TV research and development requires careful design and sophisticated technology. The Superstorm TV is even more refined. This beautiful “rose gold†has experienced 5475 days of sedimentation, quenched more than 3300 items, and bred for 237 days. It is behind the storm TV R&D personnel for a long time. It is more common for staff members to eat and live in factories. In order to make the rose gold box meet the clearance requirement of 0.1mm, it needs thousands of adjustments and tests, only to achieve the best "rose gold".
Photo: Storm Super TV front
Following the baptism of 59 sets of precision molds and a large number of extreme process innovations, Storm Super TV finally came out. Among the many Internet TV brands, it is rare that they have spared no efforts to polish products. Stormy TV, also known as a living room crafts.
Internet service subversion, TVkit - TV host without tail
Other manufacturers generally define Internet services as content services, and Storm TV will also access the Internet for hardware. Storm Super TV adopts split design, which integrates core hardware such as CPU and GPU into a hot-pluggable TVkit (TV host), inserts it into the specified area on the back of the TV, and can upgrade the core hardware by pulling and inserting it. Split TVs currently on the market generally use a separate host and screen design, and require data lines to connect the screen and the host, greatly affecting the perception, and the overall operation is not convenient; and the pluggable design of Storm TVTVkit, Not only beautiful and convenient, but also get rid of the connection and other annoyance.
Figure: TVkit, hardware upgradeable
The local configuration of the Storm Super TV has reached the top allocation in its class, with no need to consider hardware upgrades for at least one to two years. Taking a 55-inch Superstorm TV as an example, it is equipped with a Cotex-A9 4-core 1.8GHz chip, a PC-class architecture processor, and a Mail-450 8-core GPU; it has powerful performance and supports full-format 4K including H.265. Hard decoding, and provides the cinematic HD visual experience through the fourth-generation ACM image enhancement engine; supplemented with 2GB DDR3 memory to ensure the smoothness of video and games; and has the industry's largest 16G flash memory, which can easily cache more than 10 high-definition the film.
Storm TV set December 7 as the “upgrade day†for Storm TV. Users can enjoy the benefits of a free upgrade to the host within three years of purchase. In the future, they can purchase the latest TVkit for their own TV upgrades at any time, so that TVs do not need to be eliminated.
Representing future big screen interactive service UI
Storm TV CEO Liu Yaoping pointed out: The development of Internet TV has gone through three stages. Among them, the Internet 1.0 television is represented by the Internet TVs made by traditional enterprises. Such TVs mainly rely on the functions of each generation as selling points. The interaction is complicated, the services are not sustainable, and the products and functions soon become obsolete. The Internet TV 2.0 TV represents the Internet. Business Internet TV. The UI of this type of TV is a design-type interaction logic, rather than a natural-type large-screen interaction. It regards products as intelligent hardware and loses the quality and brand aesthetics of TV as a large-scale home product. The core concept of Internet TV 3.0 is Should be "based on Internet services to make products." Based on this concept, Storm TV independently developed a dedicated service UI - Wind UI.
Figure: Wind UI - large screen interaction, simple and fast, active service
The traditional Internet TV UI is basically a stack of icons and color blocks. The visual effects are rigid and mainly based on design thinking rather than natural interaction logic. Therefore, it is inconvenient to operate. Storm TV's new interactive system wind UI, the main design philosophy is about nature and intuition. The entire operation interface is exquisitely beautiful, and the 3D engine that is willing to work with the laws of physics allows the wind UI to run at a fast speed, making the entire control screen extremely spiritual.
In addition to visual enjoyment, Wind UI can also provide user-like content based on user needs and habits. At present, although many manufacturers claim that they have a huge amount of video resources, in fact, the user's pain points have already changed from "nothing to see" to "do not know what to look for." Wind UI represents the development direction of the Internet TV UI in the future, that is, it helps users to avoid meaningless information and enhance the user experience through operations and system services.
The speed of the wind UI broadcast mode, has broken the static image text preview mode, when previewing the video when the background is the movie's highlight video, a plan to play. The carousel will play 724 hours of selected videos in turn, avoiding user selection difficulties. In addition, the original biu key can also realize one-touch direct customization page.
In the invisible place, the wind UI is also excellent. The intelligent allocation mechanism can intelligently allocate the number of CPU cores, balance the system load and system performance, and the power consumption of the system according to the specific conditions of the system operation, and implement and regulate the CPU frequency; the intelligent early warning mechanism can monitor the actual running status of the system in real time and quickly discover potentials. Problems are uploaded to the cloud for analysis and processing, and big data can be quickly located and resolved.
No ultimate audiovisual
In the audiovisual experience of TV, Superstorm TV adopts the industry's top 4K screen, NTSC color coverage rate as high as 89% (the industry generally does not exceed 85%), in the contrast, brightness, speed of response, color performance, and overall optimization; In the aspect of image quality processing, Superstorm TV also has a stormy left-eye patented technology, combined with ACM Gen-4 and the new super-scaler algorithm, for still images, dynamic images, and high-speed images. Real-time calculation and pixel-level optimization based on 4K screen greatly improves the output quality of 4K video images.
Figure: 4K screen + left eye patented technology
In terms of sound quality, the integrated sound bar of Stormwind TV uses a symmetric passive filter architecture to make the sound more precise and smooth. The unique “Right Thinking Ear†combines dbx-tv intelligent sound system with advanced digital audio technology and several Emmy awards. It can automatically switch the most suitable sound mode according to the current viewing content and accurately convey the accurate sound pattern. The beauty of the scene, even in a limited room space, can provide a strong 3D surround sound, showing a strong sense of audio and video presence.
Figure: Integrated Sound Bar+dbx-tv Intelligent Sound System
In the place where users can't notice, the ultimate pursuit of Superstorm TV can still be seen. The "intelligent key" on the side of the fuselage adopts a five-in-one high-precision rocker and is made of 5mil pure gold. The user can perform functions such as volume switching, channel switching, standby, etc. by shaking and pressing, and can no longer confirm the trouble of the keys. The original “biu~ key†on the remote control allows the user to customize the associated page and achieve one-touch return. It is extremely user-friendly.
Figure: "Smart keys" on the back of the fuselage
Extensive open platform content ecology
As an important part of Storm Entertainment’s DT Entertainment Strategy, Storm TV has created an open platform content ecosystem and has super strong content advantages. It has used the central Galaxy Internet TV integrated broadcast control platform to integrate the Central People's Broadcasting Station and Jiangsu Radio and Television. Total station and iQIYI, PPS, Film Network, Aofei Animation, etc. 500,000 hours of content, massive HD resources can be seen from time to time, including 9600+ movies, 73,000+ hours TV series, 75,000+ hours variety show, 1000+ hours documentary, 35,000 + Anime, 400,000 first CD-class/24-bit high-fidelity music, 10,000+ games, and also enjoy the first-ever experience of Aofei animation and animation. According to incomplete statistics, the audio and video content has exceeded 500,000 hours, leading the industry and continuing Update.
Figure: Over 500,000 hours of video content
A TV with a youthful spirit: The price of lumpy waist makes more people experience
Talking about the R&D of Raptor TV, Liu Yaoping, CEO of Storm TV, said: “We have been advocating the youthful struggle. When young people are fighting, they have reason to reward themselves for a well-polished TV. Come for them."
Figure: Reward for youth
For the Storm R&D team, it is not easy to develop a TV that rewards youth. Because TVs cover more processes and are more difficult, there are many pioneering attempts in the appearance, UI, and content of storm TVs. For this reason, the R&D team has to work overtime to solve problems. A core member of the R&D team has just been engaged this year. It was originally scheduled to hold a wedding banquet in the first half of the year and the deposit for the hotel was paid. However, in order to ensure the quality of the products, he worked overtime until late at night. Not only did he have no time to get along with his fiancée, and the wedding date was not Not all have been postponed twice. In the end, he decided to hold the wedding after the product launch, and he also suggested that the wedding would continue to work the next day.
Prior to this, Liu Yaoping, the CEO of Storm TV, once mentioned in the long blog post titled "Thinking Clearly, and Wrestling," that we must use "respecting users and curiosity to make products." In order to have a better experience for the "strateging youth", Storm TV is not only extremely demanding in terms of products, but also very sincere in pricing. "The 55-inch TV with a traditional brand of metal fuselage will generally sell for 8,999 yuan, and the Superstorm TV will also be 55-inch, with an increase in split upgrades. With 16G of large memory, it will only sell for 4,398 yuan. It can be said that it is the price of money. In order to allow more young people to experience the ultimate television experience, Liu Yaoping said at the scene. Also worth mentioning is that many manufacturers will charge the base and other accessories at no cost, while the Superstorm TV not only does not charge the base fee, but also provides consumers with a free TVkit upgrade opportunities. Therefore, it can be said that Superstorm TV is not only technologically advanced but also extremely cost-effective.
In addition to the pricing strategy, Storm Super TV can be described as meticulous after-sales service. With the strong logistics and service network of the shareholders of Riyoushun, Storm TV has tens of thousands of service points nationwide, providing professional door-to-door service for the first time, allowing users to enjoy the exclusive one-stop premium service across the entire network. Boldly adopted the policy of free logistics, installation fees, and no-repair for the first year so that the customer service experience has reached a new height.
Picture: Storm TV Extreme Service
In the top-level configuration and premium services, Storm TV's innovative Internet Factory Customization Platform (C2M2C) also provides users with personalized customization services, again embodying the concept of Storm TV's "Internet-based services to make products" Internet TV 3.0. .
“Our first generation, third generation of other people,†Feng Feng CEO CEO Feng Xin is more confident to show his products and the comparison of his friends. Indeed, with the mission of “rewarding the youthâ€, Storm Super TV not only provides a comprehensive upgrade experience for the majority of users, but also sets a new benchmark for the Internet TV industry in all directions.