Recalling that in 2010, China's home appliance industry has been advancing rapidly and the domestic market has exceeded the trillion-dollar mark for the first time. The annual growth rate of the domestic home appliance market has exceeded 18%, setting the highest level in the past decade and exceeding the expectations. The “Eleventh Five-Year†period "Industry upgrade" is further advanced, and a series of eye-catching data have written perfect comments for the end of the Chinese home appliance industry in 2010.
Promoting consumer upgrades from high-end products and driving ultra-high growth in the industry at the same time is the most powerful engine to achieve the ten-year initiative. In 2010, the color TV industry has completed the upgrade of flat panel TVs instead of CRT TVs, and white goods are also in the era of “product upgradesâ€, in which the annual retail sales growth rate of high value-added products such as variable frequency air conditioners, drum washing machines, and three-door refrigerators As high as 134%, 38%, and 67%, it becomes the company's profit "engine." The year-on-year growth rate of the retail volume of kitchen and toilet, small household appliance industry near-suction range hoods, straight drinks machines, and stainless steel soya-bean milk makers were also as high as 104%, 738%, and 190%, respectively.
Scale Expansion The scale of the domestic household appliance market has exceeded the trillion-billion mark and the speed has accelerated. The scale of China's domestic appliance market has soared in the past five years. Li Jixiang, deputy chairman of China's Yikang era, introduced that in 2006 China’s home appliance industry exceeded the threshold of 700 billion yuan for the first time, and in 2007 the market exceeded the threshold of 800 billion yuan. By 2010, China’s economic policy has been stimulated and the home appliance industry has been fully improved. With the explosive growth in consumer demand, the domestic home appliance market exceeded the 1 trillion yuan mark for the first time.
According to Zhongkang data, the retail sales of the domestic appliance market in 2010 exceeded RMB 1,040 billion. Among them, over 170 billion yuan in the black power industry, 250 billion yuan in the white power industry, 450 billion yuan in IT and communications industries, and 1,700 billion yuan in kitchen and bathroom appliances and small appliances.
Speed ​​up the home appliance market to achieve the fastest growth in the past decade, accompanied by the scale of the domestic home appliance market for the first time exceeded trillion mark, what can be the most general image of the Chinese home appliance industry? "Growing forward" is undoubtedly the most accurate expression. In the global downturn of the home appliance industry, "China's strength" is being made.
In 2010, the Chinese home appliance industry got rid of the "winter" and was once again full of vitality. The confidence index of Chinese home appliance entrepreneurs soared throughout the year, from 122.2 in the first quarter of 2010 to 133.7 in the fourth quarter, all of which highlighted household appliances. The company's confidence in production and operating conditions, raw material demand, equipment utilization rates, and corporate R&D investment have increased significantly.
One surprising figure is: In 2010, the domestic appliance market achieved a rapid 18% growth, hitting the highest level in the past decade, highlighting the “speed†tension. According to data from Yikang, the overall sales growth of the black power industry has become the pioneer of the entire home appliance industry. The annual growth rate of sales is as high as 20%. Although the retail sales volume of the overall color TV market has increased by only 5% compared to the same period of last year, it has grown rapidly in LCD TVs. Under the leadership of the company, the total amount of color TV sales increased by more than 21% year-on-year.
Eventually, the color TV industry achieved an overall retail volume of more than 40 million units, including LCD TVs with a retail volume of 34 million units or more, an increase of 40% year-on-year, and a PDP retail volume of more than 1.5 million units, which is basically the same as last year.
It is worth noting that kitchens and small appliances also show strong explosive power. According to data from Yikang, the overall retail sales of kitchen and household appliances and small home appliances reached over RMB 170 billion in 2010, a year-on-year increase of 15%. Among them, the retail volume of microwave ovens exceeded 13 million units, and the retail sales amounted to approximately 7.3 billion yuan, an increase of 7% and 8% year-on-year; the retail sales of hoods were nearly 14 million, and the retail sales were approximately 20.4 billion, an increase of 5% year-on-year respectively. And 15%; retail sales of gas stoves are approximately 17 million units; retail sales are approximately RMB 13 billion, an increase of 6% and 15% respectively; water heater retail sales exceed 24 million units, retail sales are approximately 33.4 billion, respectively. Increased by 13% and 18%.
Industrial upgrading consumer demand detonated products, industry, both wings to carefully insight the reasons for the household electrical appliance industry, “the amount of Qi Qiâ€, “industrial upgrading†has driven the Chinese home appliance industry technology properties increasingly undoubtedly become behind the scenes “push.†Zhong Lian, the general manager of China's Yikang era, said that the proportion of high-tech high-end products in the market has been rising in 2010. These products are playing a high profitability role in the home appliance industry. As the proportion of high-end products continues to rise, companies gradually The “Red Sea†competition has shifted to the technology-driven “Blue Oceanâ€, which has improved the profitability of enterprises.
According to financial reports of home appliance listed companies, Haier, Hisense, Midea, and Wanjiale have achieved substantial growth through scale expansion, product structure optimization, and business integration. In terms of product upgrades, the proportion of high-end products such as 3D smart LED TVs, non-fluorinated inverter air conditioners, and first-tier condensing energy-saving gas water heaters has increased rapidly. This has enabled the company to fully enjoy the feast of industrial transformation and upgrading, and its profitability has continued to increase. The key to issuing additional shares in the capital market.
China Yikang's retail monitoring data shows that in 2010, affected by the rising demand for consumer quality, China's home appliance industry as a whole showed signs of product upgrades. Flat-panel TVs were once high-end products in the color TV industry. With the continuous display of new technologies, they gradually became popular products in the market. LED TVs have experienced unprecedented explosive growth. The average price of products for the year has dropped by 56% year-on-year, and retail sales have surged by 3200% year-on-year. In 2010, it was also called the first year of 3D TV. More than a dozen TV brands focused on the beachfront market, leading to an explosive growth in the market. The 3D TV market was only about 0.4% of the retail volume of the TV market in just 9 months.
Promoting consumer upgrades from high-end products and driving ultra-high growth in the industry at the same time is the most powerful engine to achieve the ten-year initiative. In 2010, the color TV industry has completed the upgrade of flat panel TVs instead of CRT TVs, and white goods are also in the era of “product upgradesâ€, in which the annual retail sales growth rate of high value-added products such as variable frequency air conditioners, drum washing machines, and three-door refrigerators As high as 134%, 38%, and 67%, it becomes the company's profit "engine." The year-on-year growth rate of the retail volume of kitchen and toilet, small household appliance industry near-suction range hoods, straight drinks machines, and stainless steel soya-bean milk makers were also as high as 104%, 738%, and 190%, respectively.
Scale Expansion The scale of the domestic household appliance market has exceeded the trillion-billion mark and the speed has accelerated. The scale of China's domestic appliance market has soared in the past five years. Li Jixiang, deputy chairman of China's Yikang era, introduced that in 2006 China’s home appliance industry exceeded the threshold of 700 billion yuan for the first time, and in 2007 the market exceeded the threshold of 800 billion yuan. By 2010, China’s economic policy has been stimulated and the home appliance industry has been fully improved. With the explosive growth in consumer demand, the domestic home appliance market exceeded the 1 trillion yuan mark for the first time.
According to Zhongkang data, the retail sales of the domestic appliance market in 2010 exceeded RMB 1,040 billion. Among them, over 170 billion yuan in the black power industry, 250 billion yuan in the white power industry, 450 billion yuan in IT and communications industries, and 1,700 billion yuan in kitchen and bathroom appliances and small appliances.
Speed ​​up the home appliance market to achieve the fastest growth in the past decade, accompanied by the scale of the domestic home appliance market for the first time exceeded trillion mark, what can be the most general image of the Chinese home appliance industry? "Growing forward" is undoubtedly the most accurate expression. In the global downturn of the home appliance industry, "China's strength" is being made.
In 2010, the Chinese home appliance industry got rid of the "winter" and was once again full of vitality. The confidence index of Chinese home appliance entrepreneurs soared throughout the year, from 122.2 in the first quarter of 2010 to 133.7 in the fourth quarter, all of which highlighted household appliances. The company's confidence in production and operating conditions, raw material demand, equipment utilization rates, and corporate R&D investment have increased significantly.
One surprising figure is: In 2010, the domestic appliance market achieved a rapid 18% growth, hitting the highest level in the past decade, highlighting the “speed†tension. According to data from Yikang, the overall sales growth of the black power industry has become the pioneer of the entire home appliance industry. The annual growth rate of sales is as high as 20%. Although the retail sales volume of the overall color TV market has increased by only 5% compared to the same period of last year, it has grown rapidly in LCD TVs. Under the leadership of the company, the total amount of color TV sales increased by more than 21% year-on-year.
Eventually, the color TV industry achieved an overall retail volume of more than 40 million units, including LCD TVs with a retail volume of 34 million units or more, an increase of 40% year-on-year, and a PDP retail volume of more than 1.5 million units, which is basically the same as last year.
It is worth noting that kitchens and small appliances also show strong explosive power. According to data from Yikang, the overall retail sales of kitchen and household appliances and small home appliances reached over RMB 170 billion in 2010, a year-on-year increase of 15%. Among them, the retail volume of microwave ovens exceeded 13 million units, and the retail sales amounted to approximately 7.3 billion yuan, an increase of 7% and 8% year-on-year; the retail sales of hoods were nearly 14 million, and the retail sales were approximately 20.4 billion, an increase of 5% year-on-year respectively. And 15%; retail sales of gas stoves are approximately 17 million units; retail sales are approximately RMB 13 billion, an increase of 6% and 15% respectively; water heater retail sales exceed 24 million units, retail sales are approximately 33.4 billion, respectively. Increased by 13% and 18%.
Industrial upgrading consumer demand detonated products, industry, both wings to carefully insight the reasons for the household electrical appliance industry, “the amount of Qi Qiâ€, “industrial upgrading†has driven the Chinese home appliance industry technology properties increasingly undoubtedly become behind the scenes “push.†Zhong Lian, the general manager of China's Yikang era, said that the proportion of high-tech high-end products in the market has been rising in 2010. These products are playing a high profitability role in the home appliance industry. As the proportion of high-end products continues to rise, companies gradually The “Red Sea†competition has shifted to the technology-driven “Blue Oceanâ€, which has improved the profitability of enterprises.
According to financial reports of home appliance listed companies, Haier, Hisense, Midea, and Wanjiale have achieved substantial growth through scale expansion, product structure optimization, and business integration. In terms of product upgrades, the proportion of high-end products such as 3D smart LED TVs, non-fluorinated inverter air conditioners, and first-tier condensing energy-saving gas water heaters has increased rapidly. This has enabled the company to fully enjoy the feast of industrial transformation and upgrading, and its profitability has continued to increase. The key to issuing additional shares in the capital market.
China Yikang's retail monitoring data shows that in 2010, affected by the rising demand for consumer quality, China's home appliance industry as a whole showed signs of product upgrades. Flat-panel TVs were once high-end products in the color TV industry. With the continuous display of new technologies, they gradually became popular products in the market. LED TVs have experienced unprecedented explosive growth. The average price of products for the year has dropped by 56% year-on-year, and retail sales have surged by 3200% year-on-year. In 2010, it was also called the first year of 3D TV. More than a dozen TV brands focused on the beachfront market, leading to an explosive growth in the market. The 3D TV market was only about 0.4% of the retail volume of the TV market in just 9 months.