How to choose high-end TV? QLED TV Technology Fan Promotes Quality Consumption

When choosing a TV, what are your first considerations? Samsung’s survey of the factors influencing consumers’ purchases of TVs shows that in recent years, consumers’ priorities in purchasing new TVs have changed significantly.

Smart, picture quality, big screen – an important determinant of purchase

Image quality, price, and screen size were once the most concerned indicators for consumers when they purchased TV. According to Samsung’s survey of US consumer habits and preferences in 2014 and 2016, the importance of these factors has been relatively reduced, and the importance of smart features has doubled in two years, from 15.1% to 29.6. %. In addition, based on another survey in June 2015, US consumers answered “why do you want to renew your TV?”, and “smart” and “picture quality” accounted for 46% each, followed closely by It is the demand for "big screen".

In addition, users have a wealth of TV live shows and OTT content to choose from. In fact, Samsung TV has more than 100 partners in content and APP. However, what features do "smart TVs" need to have in order to be smart?

“TV products used to be a device that turned broadcast signals into screen images. Today, television is playing a role in connecting various media resources.” said Sangsook Han, vice president of the Samsung Electronics Imaging Display Division. “So, we can do this. It is believed that a truly smart TV should allow users to quickly and easily connect rich and varied content through convenient operations and enjoy the ultimate visual experience."

Samsung TV through a new upgrade of smart experience, so that the TV can automatically identify the connected devices, and with a universal remote control for unified control. The user can not only search and watch through the concise TV menu, but also easily find the corresponding content and APP in the display bar at the bottom of the screen. Since the introduction of the concept of “Single Experience”, the usage of Samsung TV APP and smart services has increased by 3.3 times, and the use of universal remote controllers for controlling various external devices has also increased 1.6 times.

Next-generation TVs: Not only smart but also picture quality!

The goal of almost every television technology innovation is to create images that are as close as possible to reality. To achieve this goal, Samsung recently launched a new open standard called HDR10+ (ST.2094-40) in cooperation with Amazon. By using dynamic metadata to enhance contrast and expand the color display range, the HDR10+ gives consumers more “realistic” visual experiences than ever before.

HDR10+ is a technology that simulates what the human eye can see by adding more dynamic range (light-dark contrast ratio) to the picture. From the audience's point of view, compared with traditional HDR, HDR10+ can make the picture brighter, wider color gamut and darker tone. Unlike the current HDR10 using static metadata, HRD10+ uses dynamic metadata to generate higher contrast and richer colors, making the picture more realistic and natural. By utilizing the dynamic metadata encoded as HDR10+ signals, HDR-enabled TVs can adjust the brightness level of each scene and even each frame to create a visual effect closer to the director's expectations.

The launch of the HDR10+ content marks the continuation of Samsung and Amazon video's leading position in the HDR field. The popularity of HDR10+ will be unstoppable in the future. Amazon Video is the first streaming service provider to develop this standard. As early as May 2015, Samsung and Amazon Video introduced the HDR10 open standard, which was the first to bring HDR to the market. This bold and innovative action laid the foundation for the debut of many HDR standards. From Hollywood studios to global TV manufacturers, HDR10 has become the most widely used HDR standard.

Prior to the release of the new HDR10+ standard, the most used technology was static tone mapping using only a fixed tone mapping curve for all pictures. For example, when some scenes in a movie are bright and other scenes are shot in relatively dim light, the static tone mapping effect will make the dark scenes appear Obviously darker than the director expected.

However, through dynamic tone mapping, different scenes will use different curves, and their color and brightness can meet the director's creative expectations. The HDR10+ restores the true picture more accurately in dark scenes, giving bright areas more detail and reproducing with more accurate colors to avoid the appearance of fading on HDR TVs.

In recent years, HDR has been applied to a range of products, including televisions, smart phones, and video capture devices. As an open standard, HDR10+ will become the industry standard in the next few years and be accepted by more devices. In 2017, all Samsung UHD TV products, including the high-end QLED TV series, support HDR10+. During the year, the Samsung UHD TV launched in 2016 will also support HDR10+ through firmware upgrades.

"As a leading HDR10 technology, HDR10+ brings vivid images, better contrast and accurate color performance, not only making HDR video content more vivid, but also making it more vivid," said Kyoungwon Lim, vice president of Samsung Electronics' Video Display Division. Consumers have experienced an unparalleled visual experience. We are very excited to work with world-class partners including Amazon Video to bring even more stunning HDR content to 2017 QLED TV and UHD TV products.”

The HDR10+ also boasts many other outstanding features that will accelerate the adoption of this new standard on a variety of digital devices. Unlike competitors, the HDR10+ is free to use and television manufacturers can use this technology at zero cost. In addition, it also has system flexibility, which means that from movie studios, producers to TV and device manufacturers, various users can use this technology to enhance the consumer's visual experience.

Samsung also collaborates with other industry leaders to establish the HDR10+ ecosystem to provide the best HDR10+ viewing experience. Previously, Samsung and Colorfront have collaborated to enhance HDR10+ workflow support for creative post-production processing by using Colorfront's Transkoder. Samsung also cooperated with MulticoreWare to complete HDR10+ support integration in x265 High Efficiency Video Coding (HEVC). This result can be obtained free of charge under the open source license and has been adopted by many popular commercial coding system providers, including Telestream and Haivision. And Rohde and Schwarz.

At present, the television industry is in the process of rapid technological upgrading. Samsung TV will continue to innovate and develop the best technology to make TV more intelligent while also providing consumers with more "realistic" visual experiences and improving the quality of consumer life.

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