In the past few days, Hisense released news and announced that it would hold a conference on "China's television is of epoch-making significance." It was also during this period that the internal email of Zhou Shengjian, chairman of Hisense Group, was exposed. The content stated that "to do television and mobile phones, without their own chips, will always be second-rate enterprises." After the news came out, various media also guessed the content of this conference, that is, it will bring a new flat-panel TV chip.
Sure enough, on November 25th, Hisense Group held a press conference on the theme of “High on the world†picture engine chip at the Sofitel Wanda Beijing, bringing a whole new picture quality SOC chip. "Hi-View Pro". Do not underestimate this small chip. It is not only the country's first TV chip, but also can greatly improve the dynamic range, dynamic contrast, color gamut, clarity and smoothness of the LCD TV picture, which is the national "nuclear high Based on the results of industrialization of high-end chips.
The chip has always been considered as the crown jewel of the IT industry technology, and the main technology is in the hands of a few foreign giants. In recent years, China has been seeking breakthroughs in its own chip R&D design capabilities. The old Chinese color TV giants, including Hisense, have always been committed to research and development of color TV chips with independent intellectual property rights. This time with the outbreak of Hisense launched a chip independently developed and defined, and established a highly vertically integrated core industrial chain layout from chip to display technology. This will surely open up and start the new track of independent innovation and development of China's color TV industry. At the same time, it will begin to define the development direction of color TV industry at the height of the world.
The Hi-View Pro picture quality engine chip has dozens of autonomous algorithms and IP, and the circuit scale is in the order of 50 million gates, which means that the number of logic gates contained in the chip can be understood as an indicator of computing power and manufacturing process. The number has reached 200 million. On the display side, the Hi-View Pro picture quality engine can be used in conjunction with Hisense's unique ULED display technology to further enhance the picture quality performance of Hisense ULED TVs. In December this year, Hisense will launch a new TV LED65K720U equipped with a Hi-View Pro picture quality engine, which will surely be a product worth looking forward to.
Strong Chinese core
Hisense "stands at the height of the world" conference
Sure enough, on November 25th, Hisense Group held a press conference on the theme of “High on the world†picture engine chip at the Sofitel Wanda Beijing, bringing a whole new picture quality SOC chip. "Hi-View Pro". Do not underestimate this small chip. It is not only the country's first TV chip, but also can greatly improve the dynamic range, dynamic contrast, color gamut, clarity and smoothness of the LCD TV picture, which is the national "nuclear high Based on the results of industrialization of high-end chips.
Hi-View Pro chip technology advantages
The chip has always been considered as the crown jewel of the IT industry technology, and the main technology is in the hands of a few foreign giants. In recent years, China has been seeking breakthroughs in its own chip R&D design capabilities. The old Chinese color TV giants, including Hisense, have always been committed to research and development of color TV chips with independent intellectual property rights. This time with the outbreak of Hisense launched a chip independently developed and defined, and established a highly vertically integrated core industrial chain layout from chip to display technology. This will surely open up and start the new track of independent innovation and development of China's color TV industry. At the same time, it will begin to define the development direction of color TV industry at the height of the world.
Hi-View Pro significantly improves display performance
Hisense LED65K720U equipped with a Chinese core
The Hi-View Pro picture quality engine chip has dozens of autonomous algorithms and IP, and the circuit scale is in the order of 50 million gates, which means that the number of logic gates contained in the chip can be understood as an indicator of computing power and manufacturing process. The number has reached 200 million. On the display side, the Hi-View Pro picture quality engine can be used in conjunction with Hisense's unique ULED display technology to further enhance the picture quality performance of Hisense ULED TVs. In December this year, Hisense will launch a new TV LED65K720U equipped with a Hi-View Pro picture quality engine, which will surely be a product worth looking forward to.