At the recent annual meeting of the 3D industry, Zhang Subing, deputy director of the Center for Conformity Testing of the Digital TV Standards Department of the Ministry of Industry and Information Technology, stated that China will have two 3D standards introduced in 2011. TV companies participating in the seminar all stated that the price of 3D TVs will drop by an average of 30% during the year.
The 2010 3D movie "Avatar" has driven the development of the global 3D industry. Almost all TV manufacturers have launched 3D TVs last year. However, the three major bottlenecks in the 3D industry, namely, "unconformable standards, lack of sources, and high selling prices," have not yet broken through. Zhang Subing said that in 2010, the Ministry of Industry and Information Technology had set up a 3D stereoscopic display standard research group to take the lead in organizing industry experts to conduct standard seminars. Two 3D standards will be introduced this year. "The "three-dimensional television image quality testing method" will be the first to come out, "3D security specification" is also expected to be formally promulgated during the year."
The current high prices of 3D TVs are also expected to change during the year. TV manufacturers participating in the forum all said that the price of 3D TVs in 2011 will further decline. The person in charge of the chain stores expects that the average selling price of 3D TVs will drop by 30% in 2011. The price of high-end 3D TVs will drop by 40%, and the average selling price will be around 15,000 yuan.
According to data released by Displaybank, the global sales of 3D TVs in 2011 will reach US$2.816 billion. According to the survey data of the China Stereo Video Industry Alliance, 73.7% of Chinese consumers have the intention to purchase 3D products within the next 3 years.
The 2010 3D movie "Avatar" has driven the development of the global 3D industry. Almost all TV manufacturers have launched 3D TVs last year. However, the three major bottlenecks in the 3D industry, namely, "unconformable standards, lack of sources, and high selling prices," have not yet broken through. Zhang Subing said that in 2010, the Ministry of Industry and Information Technology had set up a 3D stereoscopic display standard research group to take the lead in organizing industry experts to conduct standard seminars. Two 3D standards will be introduced this year. "The "three-dimensional television image quality testing method" will be the first to come out, "3D security specification" is also expected to be formally promulgated during the year."
The current high prices of 3D TVs are also expected to change during the year. TV manufacturers participating in the forum all said that the price of 3D TVs in 2011 will further decline. The person in charge of the chain stores expects that the average selling price of 3D TVs will drop by 30% in 2011. The price of high-end 3D TVs will drop by 40%, and the average selling price will be around 15,000 yuan.
According to data released by Displaybank, the global sales of 3D TVs in 2011 will reach US$2.816 billion. According to the survey data of the China Stereo Video Industry Alliance, 73.7% of Chinese consumers have the intention to purchase 3D products within the next 3 years.